Search results for " marketing"
showing 10 items of 1527 documents
Team collaboration capabilities as a factor in startup success
2018
[EN] This paper discusses the role of team collaboration as a building block for cultivating capabilities in technology-based startups. This conceptual framework draws on a literature review of innovation and entrepreneurship research to understand the intra-organization collaboration mechanisms among team members in technology-based startups. Introducing the concept of team collaboration capabilities represents a new approach to understanding the interaction conditions that give rise to new capabilities from a venture team as its organizational base. Rapid new capability building represents a competitive advantage in environments characterized by innovative technological change, known as d…
Management Capabilities and Environmental Characteristics in the Critical Operational Phase of Entrepreneurship—A Comparison of Finnish Family and No…
2003
This study seeks to clarify which factors associated with the start-up and critical operational phase of family and nonfamily firms influence the ability of those firms to survive over the critical first three years of their existence. In search of potential differences in the structural characteristics between these two types of firms, this study compares owners of Finnish family and nonfamily businesses in motives for founding the firm, characteristics of the local environment, changes in strategic factors, changes in networks, and differences in style of management. The findings revealed marked differences in individuals’ motives for founding a business: for family business owners, the …
Can business model innovation help SMEs in the food and beverage industry to respond to crises? Findings from a Swiss brewery during COVID-19
2021
PurposeThe purpose of this paper is to show how different business model innovations (BMIs) help small and medium-sized enterprises (SMEs) in the food and beverage industry to navigate turbulent and uncertain environments such as the coronavirus economic crisis (COVID-19).Design/methodology/approachThe paper adopts an in-depth case study approach and uses a dynamic business modeling (DBM) approach to analyze how a pioneer craft brewery in Switzerland implemented innovative actions undertaken during the COVID-19 pandemic.FindingsThe paper offers a novel framework describing three processes helping SMEs to implement innovations in their business model (BM) to respond in an effective way to cr…
A Snapshot of the World of Global Multinationals – An Industry Based Analysis of Fortune Global 500 Companies
2017
Abstract For better or for worse, the “corporations rule the world” assertion is nowadays more actual and accurate than ever before, as multinational companies represent the undisputable engine of the globalization process, and the latter continuously (re)creates the background against which global multinationals are flourishing, while reinforcing their “domination”. Since 1995, the Fortune Global 500 ranking (FG 500) annually provides a comprehensive and eloquent image of the world of global multinationals; the merits of the FG 500 ranking go beyond the synchronic approach of the characteristics of global multinationals (in terms of revenues, profits, assets and employees - by sector, indu…
Entrepreneurship and Resilience in Spanish Sports Clubs: A Cluster Analysis.
2021
Entrepreneurial orientation can be an effective response by sports clubs to manage a recession, such as the COVID-19 crisis. Therefore, its study can be fundamental to understand different ways of managing a recession. This study analyzes the entrepreneurial orientation of Spanish non-profit sports clubs to identify different groups and their profiles. The sample is composed of 145 Spanish non-profit sports clubs. Different validated scales have been used to analyze entrepreneurial orientation, business model adaptation, service quality, and economic and social performance (performance in social impact and performance in social causes). Entrepreneurial orientation is the variable used to di…
Effects of network market orientation on new ventures' international performance
2013
By combining international entrepreneurship and marketing aspects, this work attempts to emphasise the importance of relational knowledge in international new ventures by studying the influence of network market orientation on the international results obtained by these firms. The results obtained in the comparison with the proposed structural equations model confirm that network market orientation is a determining factor for firms to achieve better international results. This influence is observed both directly and indirectly with the mediating effect on the differentiation– and cost–based competitive advantages developed by INVs.
Entrepreneurship and Innovation
2020
Chapter 1: Entrepreneurship as a social and economic process.- Chapter 2: The Entrepreneur.- Chapter 3: The entrepreneurial process.- Chapter 4: Intrapreneurship.- Chapter 5: Innovation in small firms.- Chapter 6: Adoption and diffusion of innovation.- Chapter 7: Planning, business models and strategy.- Chapter 8: Team building, company leadership and strategic alliances.- Chapter 9: Financing the venture.- Chapter 10: Intellectual property management.- Chapter 11: Risk management and innovation.- Chapter 12: Disruptive innovations and the commercialisation of technology.- Chapter 13: Social entrepreneurship and cooperative enterprise.
Sustainable Entrepreneurial Orientation: A Business Strategic Approach for Sustainable Development
2017
This paper proposes sustainable entrepreneurial orientation (SEO) as a multidimensional construct that offers researchers the possibility of empirically testing their theoretical proposals in the sustainable entrepreneurship field. The authors propose an integration of different theories. In accordance with the dynamic capabilities view, SEO is approached under an organizational paradigm of strategic orientations delimited by competitive culture and multiple orientation perspectives. Furthermore, SEO's nature is conceived at a firm-based entrepreneurship level and is based on an integrated triple bottom line sustainability. This approach is conceptualized using a categorization scheme and d…
Solving Strategic Paradoxes through Organizational Ambidexterity - A Foray into the Literature -
2016
Abstract In a world of unprecedented (diachronic and synchronic) complexities like ours, firms are forced to deal with an increasing number of organizational paradoxes that challenge their strategic choices. Under these circumstances, ambidexterity could become a (dynamic) core competence for firms, making the ambidextrous organization an imperative for businesses more than ever before. The paper aims to explore, based on an integrative approach, the most relevant literature on the interdependencies between the two topics (strategic paradoxes and organizational ambidexterity), in order to identify the most important thesis, arguments and solutions that support the ambidextrous organization,…
Entrepreneurial Metaphors and Concepts: An Exploratory Study
1999
IN THE PAST RESEARCH THERE HAS BEEN continued controversy over the definition of entrepreneurship and the identification of entrepreneur. By combining the ideas of entrepreneurship and linguistics, this paper takes a new approach to examining the definitions. An exploratory analysis of entrepreneurial metaphors and concepts is conducted to achieve this goal. In a quantitative analysis of entrepreneurial concepts respondents defined the terms 'entrepreneur' and 'entrepreneurship' with suggested conceptual equivalents. In an analysis of metaphor, informants formed metaphoricalexpressions of entrepreneurship. The sample consisted of 751 respondents from Finland, Sweden, Norway, Ireland, Canad…