Search results for " marketing"
showing 10 items of 1527 documents
ENVIRONMENTAL SUSTAINABILITY IN THE MEDITERRANEAN DESTINATIONS: A LATENT CLASS SEGMENTATION ANALYSIS
2016
This article addresses a cross-destination research to study a key issue for the growth and competitiveness of the tourism sector, which is the perceived environmental sustainability of a destination. Particularly, a segmentation analysis is developed to examine potential unobserved heterogeneity across tourists regarding their perception of environmental sustainability of the destination. 918 tourists of five Mediterranean Sea Basin cities are studied using a latent class segmentation technique. Results show the existence of three differentiated latent clusters of tourists with low, medium and high perception of environmental sustainability respectively, confirming the validity of this var…
The Blue Flag Programme AS Pro-Environmental Behaviour Instrument for Coastal Destinations: Towards Municipal Coastal Governance and Communication
2021
The research focuses on evaluation of the Blue Flag programme implementation in Latvia since the year 1998, when the programme’s operations started. It includes analysis and an overview of both the national and local level impacts and the results of the programme implementation. With regard to national level, approach and experience, the overview focuses on effectiveness and the role of the Blue Flag programme as a supporting instrument for successful implementation of environmental legislation. This programme is also analysed as a communication instrument in promoting environmental policies within 500 km long of coastline areas, which in Latvia are announced the national interest territori…
Latent segmentation in business-to-business based on information and communication technology and relationship variables
2016
Our work is focused on the segmentation analysis in the Spanish tourist industry. Using a sample of travel agencies who evaluated the relationship with their main supplier (relationship value, relationship benefits and perceived information and communication technologies (ICTs) use), we attempt to examine the utility of these variables as specific and subjective segmentation criteria for identifying heterogeneous groups. The estimation of a finite mixture model suggests that these bases are able to discriminate firms into six latent classes with different levels of ICT use and relationship variables. The novelty in this work lies in the application of latent segmentation methodology and th…
Media for the minorities: Russian language media in Estonia 1990–2012
2013
This article aims to explore the ways in which Estonian public broadcasting tackles one specific media service sphere; how television programmes for language minorities are created in a small country, how economics and European Union media policy have influenced this processes. The article highlights major tensions, namely between Estonian and Russian media outlets, Estonian and Russian speakers within Estonia and the EU and Estonia concerning the role of public service broadcasting (PSB). For research McQuail’s (2010) theoretical framework of media institutions’ influencers – politics, technology and economics – is used. For analyses media regulatory acts and audience surveys are accomplis…
Rendre la mode transparente au consommateur : mais quoi montrer ?
2021
La transparence dans le domaine de la mode semble paradoxale. Nous avons cherché à comprendre comment les informations peuvent être plus transparentes pour les consommateurs. A l'exemple du modèle de la transparence numérique proposé par Portes et al (2020), nous avons identifié les trois dimensions : l'information objective dans le domaine de la mode semble être : le prix, les matières premiers, le lieu de production ; limpidité : les consommateurs souhaitent connaitre comment le prix est affecté dans la chaine de production par exemple ; et ouverte, parce que le consommateur souhaite échanger avec la marque. Nous avons également rencontré les conséquences d'engagement et de confiance. A d…
Is Ethics Rational? Teleological, Deontological and Virtue Ethics Theories Reconciled in the Context of Traditional Economic Decision Making
2016
Abstract This article examines the most prominent ethical theories from the view point of economic rationality. Authors argue that utilitarian perspective which used to be connected with classical concepts of rationality in economics is not the only approach to understand reasoning behind the human behaviour. Moreover, Virtue ethics developed by Aristotle more than 2000 years ago, gives modern perspective to the questions of morale and ethics, connecting individuals to broader communities and explaining their motivation and actions. Similarly, deontological theories that from the first sight might seem as contradicting to rational choice, explain human behaviour when examined at the macro l…
L'éthique dans les entreprises
2020
3ème édition; National audience; L’intérêt pour l’éthique organisationnelle, la responsabilité sociale de l’entreprise (RSE), le développement durable ne se dément pas. Comment appréhender la dimension éthique dans la gestion d’organisations encastrées dans un environnement complexe, dynamique et global ? Quel rôle pour l’entreprise dans nos sociétés ? Quelle est la nature de ses responsabilités envers ses parties prenantes (stakeholders) ? Comment intégrer les préoccupations sociales et écologiques dans la stratégie des organisations ? Comment reconnaître les problèmes éthiques, distinguer les bonnes des mauvaises pratiques, apprécier les tensions existant entre les différents niveaux de r…
Measuring tourism seasonality across European countries
2018
Abstract This paper will propose a general approach for the analysis and measurement of seasonality in tourism, based on an analysis of the pattern of seasonal swing, as a preliminary step for the assessment of seasonal amplitude. The seasonality of tourism demand across European countries will be analyzed and clusters of countries identified, which are based on a similarity of their seasonal pattern. After discussing the limitations of the most frequently used indices employed in the tourism literature, a new index for measuring seasonality in tourism will be suggested in order to measure seasonal amplitude. The latter takes into account the ordinal and cyclical structures of seasonal vari…
The Fourth ACM SIGSPATIAL Workshop on Location-Based Recommendations, Geosocial Networks and Geoadvertising
2021
The amount of publicly available geo-referenced data has seen a dramatic increase over the last years. Many user activities generate data that are annotated with location and contextual information. Moreover, it has become easier to collect and combine rich and diverse location information. In the context of geoadvertising, the use of geosocial data for targeted marketing is receiving significant attention from a wide spectrum of companies and organizations. With the advent of smartphones and online social networks, a multi-billion dollar industry that utilizes geosocial data for advertising and marketing has emerged. Geotagged social-media posts, GPS traces, data from cellular antennas and…
Does culture affect sentiments expressed in cruise tours’ eWOM?
2018
ABSTRACTThe study aims to examine the sentiment differences in the content of cruise tour online reviews across North Americans and Europeans, as representing the two largest cruise markets. Dictionary-based sentiment analysis has been carried out on 1127 reviews on guided tours retrieved from TripAdvisor. The results indicate significant differences in the sentiment score of the reviews, with North Americans’ texts being more emotionally charged than the European ones. In addition, North Americans’ reviews conveyed a more positive affect and had a more subjective and intimate tone, while those written by Europeans contained a smaller amount of sentiment-bearing words and their tone was mor…