Search results for " marketing"
showing 10 items of 1527 documents
The Impact of COVID-19 on the Rent-a-Car Industry
2021
Without any doubt, coronavirus disease slumped global economies in an unparalleled crisis, one of the worst downturns since 2008. COVID-19 not only affected negatively the tourism industry but also other service sectors. To some extent, governments have adopted two different dispositions against the virus. While some nations imposed a strict lockdown, others privilege the consumption and domestic circuits of payment. In its history, the tourism industry has never faced a crisis of this caliber, and its impacts remain unsure even to date. Although the interests and studies evaluating the impact of COVID-19 have captivated the attention of countless scholars, less attention has been given to …
Force Generation Profiles of Para-Nordic Sit-Skiers Representing Different Physical Impairments
2021
Abstract Purpose To biomechanically profile force generation connected to the complex role of the trunk in double poling in a representative sample of Para-Nordic sit-skiers. Methods Twelve male World Cup Para-Nordic sit-skiers (sport classes: LW10–12) were skiing on flat snow terrain at submaximal speed of 4.5 m/s (~ 73% maximum speed). 2D video (50 Hz) and pole force analyses (1000 Hz) were performed synchronously, examining angle, force and cycle characteristics to analyse the role of the trunk in generating propulsion. Results LW10–11.5 skiers lost between 21% and 4% propulsive force versus LW12 athletes only due to different geometrics of the trunk and pole angle at an equal axial pole…
Foreign Market Entry Mode Research: A Review and Research Agenda
2017
ABSTRACTThis article gives a retrospective look at the main determinants of foreign market entry modes and examines the variables and conditions used in empirical studies in this stream of research. We found that there is an “analytical context hazard” in past studies. The findings suggest: first, future research should focus on developing and extending theories with reference to strategy dimension and market/industry environment; second, the interrelationship between the main entry mode determinants should be figured out; third, attention has to be paid to the entry modes of firms from non-developed economies in research.
'Berlusco-zysmo' y democracia
2009
Organizational commitment and its effects on organizational citizenship behavior in a high-unemployment environment
2016
[EN] Organizational commitment is an important concept in management and a construct on which extensive research exists. This study considers the relationship of the three dimensions of organizational commitment (affective, normative, and continuance commitment) with employees' organizational citizenship behavior in a high-unemployment environment. By analyzing the effect of high unemployment on the displacement of the self-concept from individual toward relational and collective levels, this work predicts differences in the effect of unemployment on each of the organizational-commitment dimensions. The results show that in a high-unemployment environment the affective and normative dimensi…
Protection Motivation Theory in Information Systems Security Research
2021
Protection motivation theory (PMT) is one of the most commonly used theories to examine information security behaviors. Our systematic review of the application of PMT in information systems (IS) security and the comparison with its application for decades in psychology identified five categories of important issues that have not yet been examined in IS security research. Discussing these issues in terms of why they are relevant and important for IS security, and to what extent IS research has not considered them, offers new research opportunities associated with the study of PMT and IS security threats. We suggest how future studies can approach each of the open issues to provide a new roa…
Game theory as a marketing tool: uses and limitations
2011
The growth of complexity of the business environment in which firms operate, calls for more effective tools, able to consider the effect of the strategic choices of the actors of the market and to supply information useful for managerial decision process. Game theory seems to be an ideal candidate for this scope. Nevertheless, because of its axiomatic approach, its validity to highlight and define marketing issues has many critics. This paper analyses the main literature about the use of game theory for marketing management decisions and highlights its limits in this field in order to answer to the question: Can game theory be an effective marketing tool?
Prácticas e identificaciones transnacionales en el fútbol europeo: un estudio referido a nueve países = Transnational practices and identifications i…
2018
Resumen: Este artículo presenta los principales hallazgos empíricos de un estudio sobre las prácticas e identificaciones de carácter transnacional que se han desarrollado en el espacio social del fútbol europeo durante las últimas décadas como consecuencia de los procesos de globalización. El objetivo del estudio ha consistido en identificar y cuantificar la emergencia de patrones de consumo e identificación que trascienden las fronteras del Estado-nación al que aquellos estuvieron confinados desde el surgimiento y desarrollo de este deporte. El sustento empírico del trabajo procede de una encuesta realizada dentro del proyecto de investigación Football Research in an Enlarged Europe (FREE)…
Application de l'analyse réseau à la modélisation de la visite d'un site web
2001
L'objectif de notre recherche est de présenter une nouvelle méthode d'analyse du trafic sur un site web et de valider un nouveau modèle de la répartition du trafic entre les pages du site. Cette modélisation est fondée sur l'analyse réseau et les chaînes de Markov. La première partie présente les différentes approches disponibles pour mesurer l'audience et le trafic sur un site web. Après avoir exposé la méthodologie mise en œuvre, nous appliquons la modélisation envisagée au site Intranet de la SNCF et évaluons sa qualité en tant qu'outil de simulation. Enfin, nous développons les implications théoriques et managériales de notre recherche et exposons les voies de recherche futures.
Mieux comprendre la fidélité des consommateurs
2008
L'objectif de cet article est de proposer une synthèse d'un concept primordial en marketing, aussi bien d'un point de vue managérial que conceptuel: la fidélité. Après avoir analysé les définitions de la fidélité et leur évolution, un panorama des explications théoriques est dressé. Quatre grands processus fondés sur des théories différentes peuvent être identifiés. L'objectif est de comprendre comment les intégrer dans un modèle général, afin de pouvoir faire émerger de nouvelles pistes de réflexion.