Search results for " metaphor"
showing 10 items of 85 documents
All’origine della deissi indoeuropea. Un approccio linguistico cognitivo
2020
This paper focuses on the existence of temporal deixis in Indo-European, questioning the traditional view according to which metaphors of time in ancient Indo-European languages originated from projecting the human body coordinates onto space. In particular, it aims at interpreting data from historical-comparative linguistics by using the cognitive linguistic framework, without disregarding the most recent results from typological studies, spatial language acquisition, and neurolinguistic research on spatiotemporal deixis. Contrary to what previously assumed, the comparative analysis between the Rigveda and the Homeric poems shows that earlier spatial metaphors of time are still deictically…
Vita di un impero: tracce di metafore biologiche in Tucidide
2019
Although we do not find in the narrative of the Peloponnesian War an explicit analogy between the phases of human life (more or less distributed) and those of the great political bodies, it remains nevertheless fruitful in my opinion to explore the text in search of clues for biological metaphors. In particular, I will follow the traces left throughout the narrative by three crucial elements: daring (τόλμα), desire (ἔρως), disease (νόσος). The biological metaphor of the 'degrees of development' of the living being in Thucydides does not find fulfillment in the senectus. His absence was charged by Reinhart Koselleck as a distinctive feature of Greek historiography, especially of the classica…
« Mouvement est nécessité » Pour une relation au monde du mouvement et de la musique
2021
Starting from a stationary state in order to feed a process, the idea of movement in music can affect both the sound material and the listening (the Hoerspiel...), both the view (musical theater) and the ancillary disciplines (dance or maping-video)... Based on examples taken in the 20th and 21st centuries (Debussy, Berg, Webern, Stravinsky, Stockhausen, Kagel, Ferrari, La Monte Young, Xenakis, Adams, De Chizy, De Mey, Trapani?), musicological study ultimately deduces that the metaphor of movement is for man an experience considered fundamental to his particular relationship to the world.
Dzīvnieku metaforas lietišķos rakstos žurnālā "Forbes"
2016
Tā kā dzīvniekiem un cilvēkiem ir daudz kopīgu iezīmju raksturā un instinktos, ir interesanti izpētīt dzīvnieku lietojumu biznesa nozarē, lai atklātu kā dzīvnieki var tikt lietoti pārnestā nozīmē, lai paskaidrotu, cilvēkus, uzņēmumus vai tirgu kopumā Šajā bakalaura darbā tiek aplūkots dzīvnieku lietojums Forbes biznesa publikācijās. Izmantojot kognitivās jeb konceptuālās metaforas teoriju, dzīvnieki kā – lācis, kaķis, suns, pērtiķis un cūka tika izpētīti, izmantojot Metaforu identifikacijas procedūru (MIP). Pētījuma mērķis ir atklāt kādi dzīvnieki tiek izmantoti visbiežāk laikraksta Forbes publikacijās, lai paskaidrotu cilvēkus, uzņēmumus un tirgu kopumā. Lai veiktu pētījumu tika atlasītas …
Konceptuālo metaforu lietojums rakstos par jauniem un maziem uzņēmumiem
2015
Bakalaura darbā tiek pētīts konceptuālo metaforu lietojums rakstos par jauniem un maziem uzņēmumiem. Bakalaura darba mērķis ir identificēt, kā metaforas funkcionē rakstos par jauniem un maziem uzņēmumiem. Bakalaura darbā autors apskata metaforu veidus un konceptuālās metaforas, žurnālistikas žanru un rakstus par jauniem un maziem uzņēmumiem, kā arī Bakalaura analizē konceptuālās metaforas, kas izmantotas rakstos par jauniem un maziem uzņēmumiem divos tiešsaistes avotos. Izejot no praktiskās daļas pētījumiem, autors secina, ka metaforu skaits rakstos par jauniem un maziem uzņēmumiem ir atšķirīgs – dažos rakstos ir vairāk vārdu, bet mazāk metaforu, kamēr citos rakstos ir mazāk vārdu, bet vair…
Ar veselību saistītas metaforas rakstos par ekonomiskiem jautājumiem
2018
Konceptuālo metaforu teorija izsaka iespējamību par universālu metaforu eksistenci dažādās valodās. Bakalaura darba mērķis bija identificēt veselības metaforas rakstos par ekonomikas jautājumiem angļu un latviešu valodā un noskaidrot kā tās konceptualizē ar ekonomiku saistītas problēmas. Pētījums ir balstīts uz konceptuālās metaforu teorijas. Metaforu identifikācijai kontekstā tika izmantota deduktīvā metode un izpētīja tās no kvalitatīvās un kvantitatīvās perspektīvas. Tika atklāts, ka visbiežāk sastopamākās veselības metaforas bija problēma ir slimība/traucējumi un uzlabojums ir ārstēšana/atveseļošanās ar metaforiskajām izpausmēm ‘vājums’ un ‘atveseļošanās’. Rezultāti atklāja, ka veselība…
The body fables in Babrius, Fab. 134 and 1 Corinthians 12: Hierarchic or democratic leadership in crisis management?
2021
Body metaphors and body fables were frequently used in ancient discourse for social communities and politics. This article will examine a body fable by the Greek fabulist Babrius (Babrius, Fab . 134) that has been overlooked in research so far. It shows a remarkable similarity to 1 Corinthians 12 through the use of central terms such as σῶμα and μέλος or personified speaking body parts such as an eye and head. Even if no literary direct dependence is claimed, the text, which was written at about the same time as 1 Corinthians, sheds light on Paul’s understanding of the body fable. It becomes apparent, however, that the rhetorical function is fundamentally different in the two texts. Whilst …
A reflective characterisation of occasional user
2017
This work revisits established user classifications and aims to characterise a historically unspecified user category, the Occasional User (OU). Three user categories, novice, intermediate and expert, have dominated the work of user interface (UI) designers, researchers and educators for decades. These categories were created to conceptualise user's needs, strategies and goals around the 80s. Since then, UI paradigm shifts, such as direct manipulation and touch, along with other advances in technology, gave new access to people with little computer knowledge. This fact produced a diversification of the existing user categories not observed in the literature review of traditional classificat…
Die durch COVID-19 infizierte Pressesprache. Coronavirus in sprachlichen Bildern
2022
The coranavirus pandemic has changed not only the lives of people around the world, but also the language they use. This paper aims to analyse the metaphors used to describe the SARS-CoV-2 virus and the COVID-19 disease it causes. It furthermore indicates the extent to which these metaphors determine how the pandemic is portrayed in press articles. The cognitive picture of the coronavirus (or pandemic) will be presented with reference to conceptual metaphors, as these are understood by Lakoff and Johnson (2014) and Jäkel (2003). The analysis considers the timeframe that starts with the outbreak of the pandemic in December 2019 and ends in March 2022, with the resulting corpus including 278 …
Metaphoric Conceptualization of Social Reality in the Language of News Media
2021
Today, social reality can hardly be viewed as the one-state-one-nationone language ideological framework (Bauman and Briggs, 2003). The modern multilingual and multicultural communities are inclined to examine social reality in a multiple variety of socio-economic and political manifestations and forms. To understand how social reality can be explored through examining certain socio-political processes in a country, the present paper aims at analysing the role of conceptual metaphor in cases when political scandals, involving corruption charges of high-ranking officials in Latvia are considered. For this purpose, the present study has focused on the analysis of selected commentaries that de…