Search results for " modeling"
showing 10 items of 2411 documents
How can integrated marketing communications and advanced technology influence the creation of customer-based brand equity? Evidence from the hospital…
2014
Abstract As the most recent approach of communication management, the integrated marketing communication (IMC) programmes, enhanced by the advancements in information and communication technology (ICT), are considered an important contribution to the brand equity building. However, hardly any research has been done on the role of this new communication practice in the hospitality industry. Moreover, previous studies have mainly focused on managers’ opinions, overlooking customers’ perceptions of both marketing communications and advanced technology. Therefore, the objective of this paper is to examine, from the customer perspective, the impact of integrated marketing communications on hotel…
A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
2017
After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and degraded quality of product and services. The objectives of this research is to examine how the Egyptian hospitality properties manage this dilemma through their marketing practices, and to propose a new marketing mix model that adds new layers of depth to the traditional marketing mix model. A methodological framework was designed to help in the assessment process of management practices pertaining…
Multivariate Statistical Analysis for Water Demand Modeling
2014
The actual level of water demand is the driving force behind the hydraulic dynamics in water distribution systems. Consequently, it is crucial to estimate it as accurately as possible in order to result in reliable simulation models. In this paper, a copula-based multivariate analysis has been proposed and used for demand prediction for given return period. The analysis is applied to water consumption data collected in the water distribution network of Palermo (Italy). The approach showed to produce consisted demand patterns and to be a powerful tool to be coupled with water distribution network models for design or analysis problems. (C) 2014 Published by Elsevier Ltd.
Process parameters influence in additive manufacturing
2016
Additive manufacturing is a rapidly expanding technology. It allows the creation of very complex 3D objects by adding layers of material, in spite of the traditional production systems based on the removal of material. The development of additive technology has produced initially a generation of additive manufacturing techniques restricted to industrial applications, but their extraordinary degree of innovation has allowed the spreading of household systems. Nowadays, the most common domestic systems produce 3D parts through a fused deposition modeling process. Such systems have low productivity and make, usually, objects with no high accuracy and with unreliable mechanical properties. Thes…
Spatio-Temporal Modeling of Zika and Dengue Infections within Colombia
2018
The aim of this study is to estimate the parallel relative risk of Zika virus disease (ZVD) and dengue using spatio-temporal interaction effects models for one department and one city of Colombia during the 2015&ndash
Computer vision-based approach for rite decryption in old societies
2015
International audience; This paper presents an approach to determine the spatial arrangement of bones of horses in an excavation site and perform the 3D reconstruction of the scene. The relative 3D positioning of the bones was computed exploiting the information in images acquired at different levels, and used to relocate provided 3D models of the bones. A novel semi-supervised approach was proposed to generate dense point clouds of the bones from sparse features. The point clouds were later matched with the given models using Iterative Closest Point (ICP).
LaDy: Software for assessing local landscape diversity profiles of raster land cover maps using geographic windows
2003
Landscape ecology starts from the assumption that diversity and spatial arrangement of ecosystem mosaics have ecological implications and tries to understand the interactions between diversity and structure of large spatially heterogeneous areas and their ecological functions. These assumptions imply effective use of earth observation techniques and geographic information systems, enabling a global view of the landscape mosaics. In this paper, a software, LaDy (Landscape Diversity Software), for computing Re´nyi’s local landscape diversity profile on raster land cover maps is presented. LaDy is based on the use of Merchant’s adaptive geographic window, which is designed to operate on a neig…
An Approach to Data Quality Evaluation
2018
This research proposes a new approach to data quality evaluation comprising 3 aspects: (1) data object definition, which quality will be analyzed, (2) quality requirements specification for the data object using Domain Specific Language (DSL), (3) implementation of an executable data quality model that would enable scanning of data object and detect its shortages. Like the Model Driven Architecture (MDA) the data quality modelling is divided into platform independent (PIM) and platform-specific (PSM) models. PIM comprises informal specifications of data quality, PSM describes implementation of data quality model, thus making the data quality model executable. The approbation of the proposed…
Comparison between kinetics of autochthonous marine bacteria in activated sludge and granular sludge systems at different salinity and SRTs.
2019
Biological nutrient removal performances and kinetics of autochthonous marine biomass in forms of activated sludge and aerobic granular sludge were investigated under different salinity and sludge retention time (SRT). Both the biomasses, cultivated from a fish-canning wastewater, were subjected to stepwise increases in salinity (+2 gNaCl L−1), from 30 gNaCl L−1 up to 50 gNaCl L−1 with the aim to evaluate the maximum potential in withstanding salinity by the autochthonous marine biomass. Microbial marine species belonging to the genus of Cryomorphaceae and of Rhodobacteraceae were found dominant in both the systems at the maximum salinity tested (50 gNaCl L−1). The organic carbon was remove…
Simultaneous nitritation-denitritation for the treatment of high-strength nitrogen in hypersaline wastewater by aerobic granular sludge
2015
Abstract Fish processing industries produce wastewater containing high amounts of salt, organic matter and nitrogen. Biological treatment of such wastewaters could be problematic due to inhibitory effects exerted by high salinity levels. In detail, high salt concentrations lead to the accumulation of nitrite due to the inhibition of nitrite-oxidizing bacteria. The feasibility of performing simultaneous nitritation and denitritation in the treatment of fish canning wastewater by aerobic granular sludge was evaluated, and simultaneous nitritation–denitritation was successfully sustained at salinities up to 50 gNaCl L −1 , with a yield of over 90%. The total nitrogen concentration in the efflu…