Search results for " relationship management"

Sosiaalinen media yrityksen asiakkuudenhallinnassa

2017

Tässä tutkielmassa kerättiin aineistoa kirjallisuuskatsauksena vastauksena kysymykseen: ”Miten yritykset voivat hyödyntää sosiaalista mediaa asiakkuudenhallinnassaan?”. Tutkielman on tarkoitus hyödyttää yrityksiä tarjoamalla tietoa sosiaalisen median käyttömahdollisuuksista. Aineiston keruun jälkeen tulokset on esitetty tutkielman pääluvussa ja koottu ristiintaulukkoon. Ristiintaulukossa on kaksi näkökulmaa: sosiaalisen median hunajakennoteoria ja Zablah, Bellenger ja Johnston:in asiakkuudenhallinnan viisiosainen teoria. Sosiaalisessa mediassa yritys pystyy tutustumaan henkilökohtaisesti asiakkaaseen ja tämän tarpeisiin, muokkaamaan identiteettiään ja brändiään, hallitsemaan itseään koskeva…

The use of artificial intelligence in customer relationship management

2020

Tässä kandidaatintutkielmassa tutkitaan tapoja, joilla tekoälyä hyödynnetään asiakkuudenhallinnassa. Tekoäly on viime vuosina kasvattanut suosiotaan merkittävästi, jonka vaikutuksena se on kehittynyt entisestään hyödyllisemmäksi teknologiaksi. Tekoälyn käyttö kasvaa jatkuvasti, ja asiakkuudenhallinta on yksi ajankohtaisista alueista, johon tätä merkittävää teknologiaa hyödynnetään. Tämän tutkielman tarkoitus on vastata kysymyksiin miksi, ja miten tekoälyä käytetään asiakkuudenhallinnassa. Sen lisäksi tutkielma tarkastelee aiheeseen kriittisesti liittyvää yritystä nimeltään Salesforce ja sen tarjoamaa tekoälyä, Einsteinia. Tutkielma on toteutettu kirjallisuuskatsauksena. Tutkielman tuloksena…

Corporate website as a customer relationship management tool : case Company X

2007

Studentu lojalitātes vadība augstskolās Latvija

2013

Anotācija Promocijas darbā ir ietvertas teorētiskās atziņas organizāciju intelektuālā kapitāla vadības jomā, īpašu uzmanību pievēršot klientu jeb attiecību kapitālam un klientu lojalitātei. Autore analizē organizāciju klientu un augstskolas studentu apmierinātības un lojalitātes pētījumu metodes, uz kā pamata autore ir veikusi empīrisko pētijumu par studentu lojalitāti augstskolai ietekmējošajiem faktoriem un izstrādājusi priekšlikumus studentu un augstskolas attiecību vadībai, īstenojot studentcentrētu izglītības politiku. Promocijas darba apjoms ir 172 lpp. (bez pielikumiem), to veido ievads, trīs nodaļas – divas teorētiskās nodaļas un viena praktiskā nodaļa, secinājumi un priekšlikumi, k…

Importance of Strategic Social Media Marketing

2017

Technological innovation has grown at an unprecedented rate over the past couple of decades, creating multiple opportunities for marketing in online settings. The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings. Consequently, these developments are influencing marketing practices, both strategically, and tactically. Nowadays, social media has developed in an essential part of marketing strategy for its ability to generate co-created value, to interactively connect brands to consumers, to monitor brand-related discussio…

Environmental values and customer-perceived value in industrial supplier relationships

2017

This study addresses a gap in the research on supply channel management by integrating environmental values and value creation in the context of buyer-supplier relationships. This study has two objectives: (i) to explore the environmental values structure of industrial customers, and (ii) to test the effect of environmental values on overall value perceptions. The effect of customer's environmental values on the supplier's environmental image and customer-perceived value is tested with structural equation modeling using the PLS method. The empirical analysis is based on a global sample of industrial companies that have a high impact on the environment (n = 121). Key findings of this study a…

CLUSTER APPROACH AS ONE OF DETERMINANTS FOR INCREASING COMPETITIVENESS OF RIGA FREEPORT

2011

The cluster-based approach offers a new way of dividing and understanding an economy and competitiveness. The main objective of the present study was to reveal the influence of industrial clusters on Freeport’s of Riga business competitiveness and integrated development. The cluster environment stimulates competitiveness and competition inside the cluster and the industry. One of the reasons for the current problems of Latvia’s competitiveness is the low level of business entities’ co-operation and business integration in the national economy of Latvia and the Freeport of Riga in particular. Companies are isolated in their approaches to increasing their competitiveness and entering the glob…

Goodwill and Criteria for its Recognition in Financial Statements

2004

The article summarises a research on goodwill which is one of the most controversial assets. The research includes a comparison between the descriptions of the economic nature of goodwill and an analysis of various valuation methods and accounting policies. The article discusses the internationally recognised problem that there coexist several accepted methods of accounting for goodwill arising from the acquisition of an enterprise, as a result of which the accountancy data of different enterprises and countries are incomparable.

ICT for external use in Croatian four- and five-star hotels

2016

The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CRM), communication with customers, promotional supports, and online order receptions. Design/Methodology/Approach – The empirical research took place in 38 upscale (26 four and 12 five-star) hotels located in Croatia, in the regions of Dalmatia, Istria, and Kvarner, and in the city of Zagreb. The data were collected through a structured questionnaire administered mainly during personal interviews …

Adoption of ubiquitous crm for operational sustainability of the firms: Moderating role of technology turbulence

2021

Ubiquitous CRM (UCRM) enhances customer relationship management. It can sense customer needs and demands, to which firms can respond quickly. Therefore, UCRM helps to improve a firm’s agility. There is a growing interest among researchers and practitioners to understand how the adoption of UCRM impacts the sustainability of firms’ operations, but not many studies have investigated this issue. In this context, the aim of this study is to examine how firms’ absorptive capacity and dynamic capability could impact the adoption of UCRM to influence the operational sustainability of the firms and their performance. The study also investigates the moderating role of technology turbulence on the re…