Search results for " semiotics"
showing 10 items of 129 documents
Zoosémiotique 2.0
2019
To semiotise the animal - to narrate it, to say it, to represent it, to think it, to make it an object of science - means to manage the politics of an unsecured threshold: that which separates it, more or less obstinately, from man. To define the animal is to define man, of course. However, it is more interesting to note that, often surreptitiously, giving the animal a place among the "kingdoms" of nature means, in parallel, adding it between the articulation of the social, between cultural institutions (kinship, affection and kinship, affection and affiliations, strategies and conflicts...). In In other words, to make the animal the object of knowledge is to propose a certain political vis…
Postfazione a La pittura di mercato
2019
An exuberant vitality, critics say about the so-called Fugger cycle by Vincenzo Campi. A eulogy to morality, echoes Lucia Corrain echoes them in the book we have just finished, overturning the most widespread interpretation. What appears to many as a minor pictorial genre, a transient by-product of natura nature, even burlesque, here takes on, in this important essay on the semiotics of art, assumes, in this important essay on the semiotics of art, an entirely different, and much higher, historical and cultural, social and anthropological value. cultural, social and anthropological value.
Yo logo(s): On the icono-plastic configuration of brand symbols
2015
Among the various areas with which the vast research field of branding is concerned, brand image is recognized as a territory most pertinently analyzed with semiotic tools, since it is populated by symbols that are amenable to interpretation, such as brand logos. According to Henderson and Cote (1998), logos are graphic designs that companies uses, with or without their name, to identify themselves or their products. Semiotics, and particularly structuralist semiotics (e.g., Floch 1990,1995; Landowski 1989; Fabbri 1998; Marrone 2001, 2007), has largely abandoned the scrutiny of symbols and signs as standalone objects of analysis, in favour of the conditions of meaning that underlie brand na…
Costruzione della Sicilian Experience. Il caso di Anna Tasca Lanza Cooking School
2020
La Sicilia è storicamente oggetto di narrative di stampo marcatamente edonistico, anche di recente casi rispecchiate e alimentate da casi editoriali di grande successo. Con l’imporsi di nuovi trend turistici improntati alla scoperta di specialità gastronomiche e vinicole locali, il settore turistico dell'isola gode di un ciclo particolarmente positivo. Le strutture di produzione e distribuzione agroalimentare e le realtà ricettive del territorio si stanno evolvendo per assecondare questo nuovo tipo di domanda, con effetti prevedibili di patrimonializzazione e ricostruzione semiotica della cultura alimentare tipica. Tra le realtà più in vista, nel settore, c’è la scuola di cucina Anna Tasca …
FEASTING WITH THE OUTLANDER
2015
While tv programs tend to acclaim cooks, by testing their ability in showcookings, challenging their skills on special talent shows and even by inviting them as opinion leaders commenting on the current affairs, cinema still prefers celebrating conviviality. Showing people having a meal together around the table involves celebrating eating as a basic transformative act, more or less orchestrated by a cook who contributes to create actual experiences by means of his services. Through them, he reconstitutes the existence of individuals, of communities or even of entire countries. This means that, in principle, the mission of the cooks on most movies operates on a level at the same time broade…
I corpi del virus
2020
In un articolo recentemente uscito in italiano, Bruno Latour spiega che il nuovo coronavirus illustra in modo eclatante come gli attori non umani irrompano nei nostri spazi collettivi esigendo profonde trasformazioni (e invitando a ripensare così noi stessi al loro interno). Al momento è impossibile valutare questi cambiamenti sul lungo periodo. È chiaro però che SARS-CoV-2 ha avuto subito effetti visibilissimi sulle istituzioni che danno forma al nostro universo collettivo: mercati finanziari, filiere produttive, sistemi sanitari, regolamenti, lockdown. Mi sembra che il luogo di convergenza di questi ambiti tematici sia il corpo, figura in cui si incrociano le isotopie mediche, economiche,…
Finzioni gastronomiche e astuti ripieni: sarde a beccafico
2020
A cercare “beccafico” su internet le prime occorrenze che vengono fuori riguardano piuttosto le sarde a beccafico, leccornia assai diffusa in Sicilia e icona indiscussa della cucina dell’Isola. La relazione fra questa pietanza interclassista e l’animaletto è sin troppo motivata nei discorsi gastronomici passati e presenti, e contribuisce in modo considerevole ad alimentare le molteplici mitologie intorno a essa – le quali a lor volta generano ulteriori invenzioni gastronomiche. Searching for "beccafico" on the internet, the first occurrences that come up are sardines a beccafico, a delicacy that is widespread in Sicily and an undisputed icon of the island's cuisine. The relationship between…
Regimi dietetici, regimi di senso. Diete dimagranti a confronto
2015
La dietetica non ha, come si può pensare, una dimensione strettamente individuale, soggettiva, legata al corpo del singolo e all’esercizio di regole alimentari. Essa è infatti al tempo stesso una pratica individuale e collettiva, corporea e sociale, che sconfina facilmente addirittura nella politica.
Dalla porta, verso la libertà
2023
There is a cat meowing at the door: it wants to go out for a walk. The owner of the office where that door is located gets very nervous: he spends his time opening and opening and closing it because the animal is constantly coming and going and he, who is in poor health, does not tolerate draughts. The cat would like the door always open. He always closed. Hence these constant meows, on the one hand, and these constant opening and closing, on the other hand, with the associated angry and collective shrieking. What a stress.