Search results for " trust."
showing 10 items of 116 documents
Customer-based brand equity building
2016
The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…
The trust episode in organizations: implications for private and public social capital
2009
Taking into account that research on organizational trust is fragmented, the present article proposes an integrated view of the episode of trust in organizations. To this end, the authors define trust and analyze its proximal and distal sources. They also examine the potential role of context, again considering proximal and distal facets. In addition, they explore the consequences of organizational trust leading to private and public social capital. Finally, the authors consider different levels of construct in the analysis of the trust episode in organizations. This effort helps integrate dispersed research efforts and reveals neglected research areas in the investigation on organizational…
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
2016
The development of customer-based brand equity plays a critical role in tourism. This paper attempts to study which variables contribute to brand equity creation and to examine whether brand loyalty can be considered as a consequence of brand equity in the hotel context. In addition, it seeks to provide a more detailed insights into possible asymmetric effects among customer-based brand equity and its drivers and consequences. Four constructs are found to influence significantly brand equity: two perceptual (image and perceived quality) and two relational variables (trust and affective commitment). Additionally, both behavioural and attitudinal components of loyalty are confirmed as brand e…
Alternative Systems: The Interplay between Criminal Groups’ Influence and Political Trust on Civic Honesty in the Global Context
2023
Individuals’ endorsement of standards of civic honesty is necessary for democracies to flourish. A critical driver of civic honesty is the relationship of trust between individuals and institutions. Research has yet to systematically assess the contextual factors that may moderate this relationship. In the present study, we examined the societal influence of organized criminal groups. Criminal groups operate as alternative systems of authority that erode the reliability of institutions' moral standards. We employed a new indicator that quantifies their societal influence to test the hypothesis that the association between individuals’ political trust and civic honesty would weaken in countr…
Trust: the basis of the collaborative interaction
2005
This contribution focuses on the role of trust in developing collaborative learning. Both in face-to-face and online environments, four types of learning interactions are required: interaction with resources, with teachers, with peers and with an interface. Collaborative interaction, and therefore collaborative learning, requires people to trust one another. Several factors, such as shared social norms, repeated interactions and shared experiences, have been suggested to facilitate the development of interpersonal trust; as far as temporary teams are concerned, the concept of "swift trust" has been proposed. It is suggested that collaborative online interactions - compared to face-to-face o…
Community Land Trust e beni comuni. Le implicazioni della dimensione comunitaria e i risvolti applicativi in Italia
2019
Il presente lavoro mira ad inquadrare la fattispecie del community land trust (CLT) da un punto di vista teorico-concettuale, nonché a calarlo nella realtà italiana tracciandone i risvolti applicativi. Una volta illustrato lo schema di funzionamento del CLT e le implicazioni in termini di responsabilità e governance dovute alla valorizzazione del momento dell’aggregazione comunitaria, il presente lavoro si prefigge di passare in rassegna le soluzioni di CLT proposte su iniziativa privata al fine di rigenerare spazi pubblici inutilizzati facenti capo al comune di Chieri, unico comune in Italia ad avere espressamente disciplinato il suddetto istituto in seno al proprio Regolamento dei beni co…
Predictors of credibility of online media in the spanish polarized media system
2019
Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclu…
Keep Calm in Heated Debates: How People Perceive Different Styles of Discourse in a Scientific Debate
2021
Scientific debates are, in an epistemological sense, argumentative approaches aimed at coming to the most appropriate conclusion. However, as these debates sometimes involve interpersonal rather than content-driven attacks (e.g., an argument between scientific experts might involve personal dislike), the following question arises: How do such communication behaviors affect people’s perception of the argument? In an empirical study, we presented prospective teachers (N = 222) with a newspaper article about two scientific experts controversially discussing the pros and cons of a fictional vocabulary training program. Using a 1 × 2 between-subject design, the article contained either a neutral…
Social media as the pulse of national security threats : A framework for studying how social media influences young people's safety and security situ…
2019
Social media is becoming more and more of a security threat. Dissatisfaction with the content and quality of the information flow is increasing not only at the nation-state level, but also at the level of people's everyday lives. Social media is one of the key channels for distributing disinformation and it has become a key instrument for influencing political activity in particular. It is difficult to single out individual contributors or culprits when it comes to the dissemination of disinformation due to the rhizomatic nature of the internet and the Western approach to using social media. The same principles such as ease of access to the network, democracy, freedom of speech, and knowled…
Assessment of Organizational Trust: Preliminary Data for Romanian Adaptation of the Organizational Trust Inventory Short Form
2013
Abstract In the last years, trust became an important variable in regard to the well-being of organizations. In Romania, it was included in studies as a variable but there are few instruments that measure organizational trust. Therefore I identify a necessity for developing instruments useful in assessing and promoting any organizational adjustments. This paper presents the preliminary data obtained in the process of adaptation of OTI for the Romanian population. In doing so, we followed the guidelines of ITC. Using a sample of 108 employees the psychometric results show that OTI-RO has a high level of internal consistency reliability (a = 0.94) and it can be used exclusive for equivalent p…