Search results for "050203 business & management"
showing 10 items of 2222 documents
La face cachée de la co-création de valeur : l’exemple de l’architecture commerciale française
2019
L’innovation requiert une activité en réseau pour laquelle différents acteurs doivent s’associer. La conduite d’une enquête ethnographique au sein de l’architecture commerciale française souligne l’ambivalence du processus de coproduction. L’analyse identifie des sources de co-création et co-destruction, liées aux motivations des acteurs et à leurs interactions, et rend compte de leurs conséquences. Les détaillants sont invités à se (re)positionner comme des chefs de projet, garants de l’assignation des rôles et de l’arbitrage entre les fonctions créatives et techniques. Le développement de nouvelles plateformes de communication, susceptibles de pallier les biais d’interprétation entre acte…
Analysis of Social Media Impact on Opportunity Recognition. A Social Networks and Entrepreneurial Alertness Mixed Approach
2020
This paper investigates the effects of social media on entrepreneurial opportunity recognition. Combining the internal and external approaches of opportunity recognition, the study analyzes how social media influences the entrepreneurs in discovering new entrepreneurial opportunities. Structural equation modeling was used in this study, using the variance-based partial least squares (PLS)&ndash
Bricolage in the marketing efforts of a social enterprise
2016
Purpose The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise. Design/methodology/approach The authors have used an in-depth case study of collaboration between a Finnish university and an Indian social enterprise as the methodology for the research in which the data were collected over a period of two years. The data involve semi-structured interviews, field notes and student reports. Findings The authors propose bricolage as a method of marketing ingenuity in resource-constrained social enterprises. Network bricolage and entrepreneurship education bricolage were identified as two mechanisms adopted to address…
Competitiveness and Sustainability in tourist firms and destinations
2020
Tourism is a major activity in the global economy, not only in terms of its economic impact but also its social and environmental implications. The management practices and processes adopted by tourist companies and destinations are very heterogeneous and have variable impacts on the triple-bottom-line sustainability (people, profit, planet) of the ecosystem. However, there is still only limited available knowledge about the value of different practices for promoting both sustainable development and greater competitiveness. This Special Issue includes papers that present new ideas, theories, advancements, experiences, evidence or methodologies that support the convergence of economic, socia…
A Survey of Some Arithmetic Applications of Ergodic Theory in Negative Curvature
2017
This paper is a survey of some arithmetic applications of techniques in the geometry and ergodic theory of negatively curved Riemannian manifolds, focusing on the joint works of the authors. We describe Diophantine approximation results of real numbers by quadratic irrational ones, and we discuss various results on the equidistribution in \(\mathbb{R}\), \(\mathbb{C}\) and in the Heisenberg groups of arithmetically defined points. We explain how these results are consequences of equidistribution and counting properties of common perpendiculars between locally convex subsets in negatively curved orbifolds, proven using dynamical and ergodic properties of their geodesic flows. This exposition…
Educational branding in private Spanish universities: building brands that the public fall in love with
2020
espanolA traves de la presente investigacion, se pretende analizar el papel del capital de marca universitario en el ambito privado espanol. Para ello, se lleva a cabo un estudio empirico contando con una muestra cuantitativa de 993 respuestas validas procedentes de distintos agentes implicados (343 profesores, 164 empleados de servicios y 486 estudiantes). Los resultados obtenidos muestran la repercusion de cada una de las variables del capital de marca a nivel educativo y, en especial, la importancia de construir imagen de marca para maximizar la percepcion de capital de marca en las universidades privadas espanolas. A su vez, se observan diferencias significativas de percepcion entre los…
MÉTODOS CENTRADOS EN EL APRENDIZAJE, IMPLICACIÓN DEL ALUMNO Y PERCEPCIÓN DEL CONTEXTO DE APRENDIZAJE EN ESTUDIANTES UNIVERSITARIOS
2017
En este trabajo se pretendía valorar la incidencia de métodos centrados en el aprendizaje sobre diversas capacidades/habilidades del estudiante y sobre su percepción del entorno de aprendizaje diseñado por el profesor. La muestra estuvo constituida por 126 estudiantes de primer curso de la Universidad Católica de Valencia de tres grupos cursando grados de Maestro de Educación Primaria y Educación Infantil, siendo impartida la materia de los grupos de Primaria por un profesor y la del grupo de Infantil por otro. Se utilizó un diseño preexperimental, con medidas de pretest y postest, mediante el cuestionario SEQ; además los alumnos valoraron los métodos utilizados por sus profesores con un cu…
Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets
2020
The present paper analyzed the influence of ethically minded consumer behavior on retailer&rsquo
Landscape management and economic evaluation of the ecosystem services of the vineyards
2021
<abstract> <p>The contribution aims to highlight the relationship between the business economy applied to viticulture and the ecosystem. The concepts of ecosystem services and viticultural biodiversity are seen in order to provide a new perspective for the development of a more sustainable business management. The work contributes to enriching the economic literature by introducing the relationship between ecosystem and business. The new perspective helps to place the company within the wider ecological-social system, favoring a more consistent interpretation of the relationship of exchange (impact and dependence) of resources with nature. The work proposes a methodology for cal…
The past and future of evolutionary economics: some reflections based on new bibliometric evidence
2016
The modern wave of ‘evolutionary economics’ was launched in 1982 with the classic study by Nelson and Winter. This paper reports a broad bibliometric analysis of ‘evolutionary’ research in the disciplines of management, business, economics, and sociology over 25 years from 1986 to 2010. It confirms that Nelson and Winter's book (An evolutionary theory of economic change, Harvard University Press, Cambridge, MA, 1982) is an enduring nodal reference point for this broad field. The bibliometric evidence suggests that ‘evolutionary economics’ has benefitted from the rise of business schools and other interdisciplinary institutions, which have provided a home for evolutionary terminology, but it…