Search results for "Administration"

Les effets de la vente en ligne sur les inégalités territoriales d'accès au commerce. Vers un nivellement des disparités urbain-périurbain ?

2014

L’accessibilité géographique des populations aux biens est différenciée selon les espaces. Les populations des centres-villes peuvent accéder à pieds, à proximité de leur domicile à des magasins offrant un large choix de biens, alors que les populations périurbaines doivent parcourir plusieurs kilomètres en voiture pour accéder au premier magasin de proximité. Depuis les années 1990, le commerce à destination des particuliers (business-to-consumer) connaît de fortes évolutions, avec le développement d‘Internet et de la vente en ligne. Cette « électronisation » offre la possibilité d’une séparation croissante des fonctions du commerce, notamment la vente en elle-même et la logistique de dist…

S'engager pour ne pas s'embourber : de l'adhésion à l'adhérence

2013

International audience

Déni du travail et tyrannie des normes

2012

Based on the example of two quality processes deployed at the SNCF in the field of the service encounter, the aim of this article is to explore, from a clinical point of view, organizational mechanisms which encourage the denial of work. The norms of services previously defined contributed to the front office agents' denial of work, essentially because the respect of these norms became an ultimate finality. This situation has induced an "annoyed activity" (CLOT, 2009) among the front office agents, owing to the fact that the norms have been perceived as a hindrance to the accomplishment of a high-grade work. In the two previous practical examples, the reality (of work), the real work (in op…

Les enquêtes client mystère : un dispositif de gestion au service des transformations organisationnelles ou comment réorganiser l'entreprise " au nom…

2012

The mystery shopping technique is a tool frequently used by organizations to hit a double target: (1) to seduce/to reassure/ to make the customer regular; (2) to diffuse the customer's voice in the organization and to justify the change. Although a great diffusion of the mystery shopping in private and public organizations, there are few studies on this tool. From the SNCF's example, the author considers the mystery shopping from the foucaldian point of view as a management mechanism in order to support organizational changes and analyses the effects of power induced by this tool.

Le terroir comme guide sur les voies du goût. Entre representation et redéfinition

2009

This article offers a reflection on the concept of “terroir”. This word has no exact translation in the English language because of the symbolic signification in the French culture.We will state the legislative and patrimonial link between “terroir” and wine which is often mixed in the people’s mind. In the field of Information and Communication, we will establish a meaning to this concept of “terroir”, from the representation and the situations of consummation that this brings about. This will lead us to do a contextual analysis which will underline new needs for the actor (in the sociological sense of the term) who adapts himself to the system he has to integrate.Then, we will obtain logi…

La Littérature en Tourisme Consacrée à L’économie du Partage et la Consommation Collaborative : une Revue Systématique Basée sur les Méthodes Bibliom…

2022

L'influence du format d'e-publicité et de l'intrusion perçue sur les attitudes envers le format, l'annonce, la marque et envers le site internet supp…

2012

This research builds on Anzieu's works (1994) to define intrusiveness concept and the persuasion theory to predict that an ad format and, besides, the perceived intrusion can have an impact on attitudinal responses. The results show that the use of some format of advertising leads intrusion perception. Furthermore, the perceived intrusion influence negatively attitude toward format, ad and brand. This perception is a mediator partial in the relation between the format and attitude toward format and a mediator total between the format and the attitude toward ad.

Exploratory Study of the Intrusion Perceived On E-advertising Formats: In Search of a Classification

2011

The aim of this paper is firstly to define intrusive advertising based on psychology literature and an exploratory qualitative study with 18 participants. We then propose a classification of advertising formats available to advertisers according to their intrusive characteristics, in particular regard to their display mode.

E-advertising Formats and Intrusion Perceived

2013

E-advertising Formats and Intrusion Perceived Abstract : The aim of this paper is firstly to define intrusive advertising based on marketing and in psychology literature. We identify the elements favoring the intrusion perceived as well as the intrusive attributes of the formats of advertising. We also envisage the consequences of the intrusion perceived for the main actors of the publicity.

Système sémantique pour la customisation dynamique des modèles d'information de la PLM

2013

We live in the information age. Data has become an essential asset for most everyday situations and business interactions. The need to share data, to generate information, and create new knowledge from that data is common to all fields of research and all economic activity. Managing data is a critical, and sometimes costly, process. When not properly defined, data might become incomplete, inconsistent or, even worse, unusable. Requirements for data evolve and we must define new data or update existing data over the entire data lifecycle. Evolving data requirements is an important issue and a technological challenge as it is not possible to define, in advance, information structures that mee…