Search results for "Administration"

Marketing-as-practice : A framework and research agenda for value-creating marketing activity

2023

This paper draws on practice theory and a review of practice theoretical studies in marketing, management, consumer, and markets research to advance our knowledge of marketing as a value-creating activity within firms. Building on previous research, the paper contributes to the literature by advancing a Marketing-as-Practice (MAP) framework based on three key concepts: marketing practices, marketing practitioners, and marketing praxis. The structures and interrelationships between these key concepts are also outlined. The framework can be used to study value-creating marketing activities within firms as well as between firms and their stakeholders which is in line with the American Marketin…

Spectacles vivants, logiques de consommation et construction d'expériences : le paradoxe d'une offre à la fois unique et plurielle

2005

Competition speed, operational difficulties, larger targets constraint the living spectacle market to move towards a better understanding of its audience in order to increase the frequentation of the broadcasting places. In this study, we show that the professionals are confronted to a multiplicity of valorisation behaviours and logics of consumption. Consequently, we consider various marketing strategies for the organizers to construct the consumption experiences through single (in terms of event) as well as plural offers (several facets).

Introduction

2009

Quelques réflexions autour de l'atelier de recherche appliquée de l'AFM : Des voies de contribution managériale de la recherche en marketing

2010

International audience; "

Etudes marketing appliquées - De la stratégie au mix : analyses et tests pour optimiser votre action marketing

2008

Marketing du tourisme. Le tournant expérientiel

2014

National audience; La notion d'expérience bouleverse le marketing. Elle remet en cause la notion de comportement “rationnel” d'un consommateur qui arbitrerait ses achats en fonction du rapport qualité/prix, par exemple. Pour le marketing expérientiel, l'émotion est le fil conducteur du processus de consommation. Dans une telle perspective, l'offre touristique doit amener le client à s'engager dans des processus inoubliables afin de vivre une “suite d'immersions” extraordinaires et à interagir avec son environnement. Elle doit aussi rendre possible la co-construction de l'expérience de consommation, dans un monde “hyper-réel”. L'expérience touristique, ce n'est pas seulement un “moment” inte…

L'individualisation de la relation client sur Internet : une analyse comparative du service client en ligne des banques françaises.

2008

L’article evalue la qualite de la personnalisation du service client des banques francaises sur Internet. L’objectif est de definir comment le Web est utilise par les banques dans leurs modeles economiques pour renforcer la relation client. L’analyse de differents sites bancaires, a l’aide d’une grille d’observation, montre qu’ils sont concus souvent par les banques universelles conventionnelles comme un moyen d’externaliser des services a faible valeur ajoutee en faisant participer le client au processus de servuction, et moins comme une solution originale de gestion de la clientele. Par contre, cette strategie laisse une place a des banques en ligne, telle que Monabanq, qui utilisent Inte…

Sport burnout inventory - dual career form for student-athletes : assessing validity and reliability in a finnish sample of adolescent athletes

2020

The pressure of pursuing an athletic career simultaneously with education may set adolescent student-athletes at risk for sport and school burnout. Although the 2 life domains of student-athletes are strongly intertwined, so far, there has not been an instrument for investigating sport burnout parallel to school burnout. The aim of the present study was to introduce a sport burnout measure for adolescents in a dual career context and investigate its validity and reliability by using confirmatory factor analysis. Methods The participants were 391 student-athletes (51% females) who filled in a questionnaire of sport burnout and background variables in the beginning of upper secondary school. …

Modeling Political Corruption in Spain

2021

Political corruption is a universal phenomenon. Even though it is a cross-country reality, its level of intensity and the manner of its effect vary worldwide. In Spain, the demonstrated political corruption cases that have been echoed by the media in recent years for their economic, judicial and social significance are merely the tip of the iceberg as regards a problem hidden by many interested parties, plus the shortage of the means to fight against it. This study models and quantifies the population at risk of committing political corruption in Spain by identifying and quantifying the drivers that explain political corruption. Having quantified the problem, the model allows changes to be …

The Use of Question Modification Strategies to Differentiate Instruction in Eritrean Mathematics and Science Classrooms

2023

This qualitative study aimed at examining the question modification strategies Eritrean elementary and middle school teachers used to differentiate their instruction and meet the diversity in the classroom as well as the functions these strategies served in classroom interactions. The research data consisted of videotaped recordings (N = 11 videotaped lessons) of classroom interactions in eight mathematics and science classrooms, which were analysed through interaction analysis. The findings showed that Eritrean teachers utilised the following five question modification strategies either independently or in combination: repetition; rephrasing; clarification; decomposition; and code-switchin…