Search results for "Advertising"

Consumers’ Perception and Behavior Towards Ecosanogene Products Made by Goat Milk

2014

Abstract This study was conducted in Sibiu, Romania to examine consumers ‘ratings of healthy products made by goat milk and health issues. It has been also examine the sociodemographic factors and the relations between food safety and human welfare. This study is based on a questionnaire, interviewing a target group consists of 105 people. The purpose of this poll was to understand the consumer needs and how the quality of the brand influences purchasing choice. The instrument used for data processing was ANOVA Regression. The results can reveal that the selected model is valid for respondents who ticked test positive, P-value = 1.31E-26 <0.05; for negative response (option “b), P-value …

The diffusion and use of information and communication technologies and the city from 1996 to 2009

2013

The aim of this paper is to investigate whether the diffusion and the use of information and communication technologies (ICTs) are associated with the size of the place of residence where people live. The article explores how the relationship between ICTs and place of residence changed between 1996 and 2009. The study presents data from two consecutive telephone surveys collected from Italy, France, Germany, the United Kingdom and Spain. Results show an unexpected role of the relatively rural areas as attractor of new technologies. Although the largest cities have remained the locus of telecommunications on the whole, the relationship between ICTs and the place of abode has changed consider…

Loyalty Formation for Different Customer Journey Segments

2019

The proliferation of new touchpoints empowers today's customers to design their own journey from search to purchase. To address this new complexity, we segment customers by their use of specific touchpoints in the customer journey, investigate the association of several covariates with segment membership, consider the rise of mobile devices as potential "game changers" of existing segments, and explore how the relationships among product satisfaction, journey satisfaction, customer inspiration, and customer loyalty differ across segments. Based on anticipated utility theory and using latent class analyses on large-scale data from two samples of 2,443 and 2,649 journeys, we identify five tim…

Off the grid. Touristische Idyllen der Entnetzung

2021

Abstract The article examines the relation of tourism and idyll in regard to the mediation of the tourist experience. Digital detox tourism and off grid tourism are two examples of contemporary tourism – including their respective practices and ways of promotion – that associate certain cultural stereotypes with the idyll. While digital detox tourism promises independence from the digital world, off grid tourism detaches the tourist from infrastructure and supplies. Paradoxically, the advertising of these types of ‘disconnection’ makes use of the same linked infrastructures that tourists are bound to leave behind. Thus, this article reveals the ways in which digital detox tourism and off gr…

When Eroticism Makes Luxury Fashion Brands Fly: Introducing the Construct of Eroticism, Providing a First Measurement and Rank of Luxury Fashion Bran…

2021

The Diffusion of Crisis-Related Communication on Social Media: An Empirical Analysis of Facebook Reactions

2018

During a crisis, authorities need to effectively disseminate information. We address the problem of deciding how crisis-related information should be published on Facebook to reach as many people as possible. We examine three recent terrorist attacks in Berlin, London and Stockholm. Our specific focus lies with official Facebook pages by municipalities and emergency service agencies. We collected posts about the events, along with the number of shares, likes and emotional reactions to them. In a regression analysis, several variables were examined that capture decisions on which information to publish and how. Posts containing condolences were found to result in three times as many emotiona…

The role of the distribution platform in price formation of paid apps

2015

In this paper we study the role of the distribution platform as an important determinant of price of paid apps. We also examine how the distribution platform influences the price implications of important developers' app-level decisions. To these purposes, we construct a hierarchical model of price formation by using an ad-hoc panel dataset consisting of top paid apps from the two major app stores, namely Apple's App Store and Google Play. Our findings show that prices of paid apps strongly depend on the platform where the apps are marketed. Specifically, the App Store is associated with lower prices for paid apps than Google Play. We find evidence that this is because the impact of cross-s…

Increasing offensive or defensive efficiency? An analysis of Italian and Spanish football☆

2009

This paper analyses technical efficiency of Italian and Spanish football during three recent seasons, to shed light on the sport performance of professional football clubs. To achieve this we have used mathematical optimisation methods, particularly DEA models, which enable the calculation of the frontiers of efficient production. Some of the most interesting results are the following. Firstly, the Spanish league is clearly more homogeneous and competitive than the Italian league. Secondly, to obtain a better classification in the Italian league, it is much more important to improve defensive, rather than offensive, efficiency. The popular maxim holds in Italy: the best attack begins with a…

Context-sensitive text mining with fitness leveling Genetic Algorithm

2015

Contextual processing is a great challenge for information retrieval study - the most approved techniques include scanning content of HTML web pages, user supported metadata analysis, automatic inference grounded on knowledge base, or content-oriented digital documents analysis. We propose a meta-heuristic by making use of Genetic Algorithms for Contextual Search (GACS) built on genetic programming (GP) and custom fitness leveling function to optimize contextual queries in exact search that represents unstructured phrases generated by the user. Our findings show that the queries built with GACS can significantly optimize the retrieval process.

Iconic images. Contrast in the audiovisual representation of the 'little Aylan' in Spanish and European news television

2017

espanolEl objetivo de esta investigacion es la realizacion de un analisis contrastivo de la cobertura televisiva de un acontecimiento dramatico y de caracter global: la representacion audiovisual de un naufragio en las costas de Turquia y, en particular, la recogida en la playa de Bodrum del cuerpo sin vida de un nino sirio de tres anos llamado Aylan Kurdi. Su muerte se contextualiza en la huida desesperada de miles de personas hacia Europa, a traves de un mar Mediterraneo donde muchos se han dejado la vida. Este estudio reune las noticias emitidas, en la segunda edicion de noche, de los informativos de las cinco grandes cadenas generalistas en Espana: Telecinco, Cuatro, Antena 3, La Sexta …