Search results for "Advertising"
showing 10 items of 680 documents
Understanding the price drivers of successful apps in the mobile app market
2016
In this paper, we take the perspective of app developers. Specifically, based on a sample of top paid apps from three major app stores, i.e., App Store, Google Play, and Blackberry World, we construct a hedonic price model to examine the role of relevant factors in price formation in the app market. Our results suggest a strong evidence of two-sided market effects. In fact, the lower price charged for apps operating as two-sided markets reflect the strategy of subsidising users, due to the positive cross-side externalities they exert on valuable third parties. Surprisingly, the effects of trialability, in-app purchase and mechanisms to build reputation are not significant in the context of …
Evaluating Multidimensional Prices in the Bundling Context
1999
Leasing offers, such as “... Jaguar XJ6 3.2, ..., down payment DM 22,325, DM 999 per month, 36 monthly installments...” or “... Audi A4 Avant, ..., down payment DM 15,000, DM 157 per month, repayment period 36 months, residual payment DM 5,000 ...”, have made regular appearances in advertisements for several years now. That offers of this kind are accepted by buyers of automobiles is confirmed by the leasing figures for German automobile manufacturers. Since the early 1990s, between 10% and 28% of all new automobiles have been sold under a leasing agreement, depending on the maker and the model series. The average leasing share for the automobile sector was approximately 23% in Germany in 1…
Advertising in Latvia
2002
Latvia is one of the three Baltic States, and recovered its independence in 1991. The development of an advertising industry in Latvia started with the decay of the Soviet Union. The recovery of independence and the transition period to the market economy, as in all of the former USSR, required rapid development of the advertising industry. The birth and development of this field was inescapable, and was dictated by the competitive principles of the market economy. As with individual advertisements, the whole advertising market in Latvia is specific, and it is slowly developing its own character. Many foreign companies have entered the Latvian advertising market, each of them bringing its u…
Overbooked: the exploding business of travel & tourism
2013
Displacing to uncertain landscapes sets us free but at the same time, it poses a series of concerns. The given context of adventure and open destiny leads us to document our experiences to be read ...
Omni-Channel Intensity and Shopping Value as Key Drivers of Customer Satisfaction and Loyalty
2021
Omni-channel retailing consists of the complete alignment of the different channels and touchpoints that generate a seamless experience for consumers, allowing them to move freely through all channels. The consumer's perception of a seamless and consistent omni-channel experience is called intensity. This study reveals that this intensity in the shopping experience can offer value to consumers, and that intensity and shopping value also influence satisfaction and loyalty. We propose a relationship model that had been tested in a quantitative study with PLS, with a representative sample of buyers who had used the Click and Collect system. The main contribution of this study is to the literat…
Political Advertising on Facebook
2021
Parties have limited opportunities to determine the audiences of their organic communication. However, Facebook offers sophisticated advertising possibilities which enable parties to sponsor their organic messages in order to target them at selected and narrow segments of the electorate. Information on advertising activity was not available in Europe until Facebook has launched its ‘Ad Library’ right before the 2019 European Parliamentary election which provided access to all political ads and its metadata. By drawing on this data, our chapter will advance on the previous country chapters and investigate parties’ advertising activity in the 12 analysed countries with a specific focus on spo…
Illusion of knowledge through Facebook news? Effects of snack news in a news feed on perceived knowledge, attitude strength, and willingness for disc…
2020
Abstract Research indicates that using social network sites as a source for news increases perceived knowledge even if, objectively, people fail to acquire knowledge. This might result from the frequent repetition of topics in news posts caused by multiple news outlets posting about the same news topics and the algorithm that favors similar postings. These repeated encounters can have a positive effect on the perception of knowing more, even if actual learning hardly occurs. An experiment (N = 810, representative of German Internet users) tested these assumptions. Participants were assigned to one of four groups and received a news feed with no information, few news posts, many news posts, …
Italian Amateur Pop-Rock Musicians on Facebook
2017
This chapter investigates how and why amateur musicians use social networking sites, employing a mixed-methods approach. Attention is focused on four big Italian Facebook communities of pop-rock musicians: drums, bass, guitar, and keyboard players (overall, 2,101 active users), analyzing the relational and textual data extracted from the web. The chapter analyzes the network structures emerging from the interactions among the users. It also identifies and maps the main areas of discussion (sound shaping, studio recording, marketplace, musical references, computer production, and relations) and the latent semantic dimension characterizing Facebook users’ activities, through social network an…
The relationship between Internet use, online and printed newspaper reading in Finland: investigating the direct and moderating effects of gender
2012
This article explores how the time spent on the Internet is associated with printed and online newspaper reading. The direct and moderating effects of gender are especially investigated. The survey data ( N = 612) collected from Finland in 2011 are analysed by using hierarchical regression modelling. The results of the study show that Internet use has a displacement effect on printed newspaper reading but only among male respondents. In contrast, results show that more women spend time on the Internet the more frequently they also read printed newspapers. This finding is in line with the so-called efficacy hypothesis. No similar moderating effect of gender was found when exploring online n…
The proceedings of Spanish Audiovisual Councils on discriminatory discourse
2021
Mass media, and especially television, are powerful discursive instruments, responsible for the construction of social imagery through ideologically determined content. For this reason, the creation of a regulatory body with authority over the audiovisual sector in countries without one was urged by the Committee of Ministers of the Council of Europe in 2000. Spain is the only EU country without an audiovisual council with authority at the state level. Currently, only the Audiovisual Council of Catalonia (CAC), created in 2000, and the Audiovisual Council of Andalusia (CAA), which dates from 2004, operate in Spain. Within an environment increasingly marked by hate speech, this research anal…