Search results for "Audience"

They are looking at me! Understanding how Audience Presence Impacts on Public Display Users

2017

It is well known from prior work, that people interacting as well as attending to a public display attract further people to interact. This behavior is commonly referred to as the honeypot effect. At the same time, there are often situations where an audience is present in the vicinity of a public display that does not actively engage or pay attention to the display or an approaching user. However, it is largely unknown how such a \textit{passive audience} impacts on users or people who intend to interact. In this paper, we investigate the influence of a passive audience on the engagement of people with a public display. In more detail, we report on the deployment of a display in a public s…

Ihminen julkisessa maailmassa : näkökulmia julkista toimijaa ja julkison muodostumista koskeviin käsityksiin

2013

SCIROCCO tool to support knowledge transfer in integrated care

2019

Background: Knowledge transfer has been well recognised as an effective enabler to access existing evidence and learning on integrated care. It requires dedicated support to ensure that the flow of appropriate information and knowledge between adopting and transferring entities is tailored appropriately to the context and maturity of the adopting system. SCIROCCO is an online participatory tool that helps stakeholders to understand: 1) The context requirements of a particular good practice that is considered for adoption; 2) The level of maturity required for a health and social care system to adopt and scale up integrated care; 3) The actions that more progressive regions have taken to be …

La transposición creativa de Volpone de J. Romain y M. Tourneur

2016

We are well aware that, no matter how valuable a text may be, its afterlife in other cultural and linguistic contexts is heavily dependent on the translator’s ability to meet the needs and expectations of its target audience. This is precisely what French screenwriter Jules Romains and film director Maurice Tourneur did when adapting Jonson’s Volpone [1940] for the new medium at the advent of sound films. It is the aim of this article to cast light on their creative transposition of Ben Jonson’s theatrical masterpiece. Keywords : Romains; Tourneur; Volpone ; creative transposition

Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences

2018

Active Audiences

2019

The concept of the active audience has been one of the most fruitful and provocative ones in the field of media literacy as it has brought media educators to seriously question the traditional ways of defining both their students’ involvement with the media and the effects they supposedly produce on them.

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

2020

This study examines the moderating role of audience comments in influencer marketing. A YouTube vlog entry by a social media influencer featuring the endorsement of a brand was studied, and an experimental design featuring two conditions related to audience comments was created. The results indicate that a parasocial relationship with the influencer builds the perceived credibility of the influencer, while comments by other audience members moderate the effect. Influencer credibility positively affects brand trust and purchase intention. The findings enhance the understanding of the role of an active audience in influencer marketing. peerReviewed

Student evaluation of clickers in a dental pathology course

2015

BACKGROUND: The purpose of this study was to evaluate the degree of satisfaction of students and teachers, and to determine whether the students notice improvements in learning and in the learning environment as a result of the use of clicker. MATERIAL AND METHODS: Descriptive study. Fifty-one students and 8 teachers participated in the use of clicker technology in 8 preclinical seminars in dental pathology. Students and teachers filled a three-domain questionnaire at the end of the preclinical course. We used the Mann-Whitney U-test to compare the results between the two groups. RESULTS: The domain "perception and expectation" showed the use of clickers to be simple and convenient for 80% …

Legitimacy Maintenance After a Corporate Social Irresponsibility Scandal: Lessons From The Parmalat Case

2014

From the organizations’ perspective, maintaining legitimacy in such contexts has been considered relatively unproblematic (Patriotta, 2011; Scherer et al., 2013) as it entails following adaptive strategies and conforming substantially (or even merely symbolically) to the dominant institutional logics (Suchman, 1995; Elsbach, 1994; Scherer et al., 2013). 3 Nonetheless, whilst the implementation of a adaptive strategy to maintain the corporation with its main audiences is a necessary phase, it cannot be considered sufficient to assure the maintenance of audience support. Audiences evaluate competitive advantage and other sources of reassurance that supporting the company is worthwhile from a …

Predictors of credibility of online media in the spanish polarized media system

2019

Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclu…