Search results for "COMMUNICATION"
showing 10 items of 9338 documents
Word classes and the scope of lexical flexibility in Tongan
2017
Abstract Tongan is an Oceanic language belonging to the Polynesian subgroup. Based on previous work (Churchward 1953, Tchekhoff 1981, Broschart 1997), Tongan has been classified as a 'flexible' language by various typological approaches on word classes (Hengeveld 1992, Rijkhoff 1998, Croft 2001). This means that lexical items are per se not categorised in terms of major word classes, but they can function as noun, verb, adjective and manner adverb without morphosyntactic derivation. However, not all lexemes are entirely flexible occurring within all these constructions. So the crucial issue of how flexible Tongan really is remains. This question will be addressed by a survey based on a comb…
The Latvian referendum on Russian as a second state language, February 2012
2016
On 18 February 2012 Latvian citizens participated in a referendum on making Russian a second official (“state”) language. The proposal was rejected by three-quarters of voters. There is a complex background to language policy in Latvia, where since regaining independence in 1991 the country has promoted Latvian as the only state language, though Russian and other languages are widely used at a societal level. The language law and associated citizenship law in Latvia (as in Estonia) have received considerable commentary, with recent significant writings disagreeing strongly regarding their interpretation. These laws have also very often been criticized by both European institutions and by Ru…
Persuading consumers: The use of conditional constructions in British hotel websites
2018
Hotel websites display textual and non-textual strategies with the aim of turning online visitors into customers. This article focuses on two related textual aspects: how consumers are discursively construed and how conditional constructions are used in order to persuade and convince consumers of the adequacy of the hotel. The framework adopted for the analysis combines Stern’s notion of ‘implied consumer’ with a corpus-driven approach. The corpus data comprises 114 British hotel websites and totals half a million words. This is a subcorpus of COMETVAL, a database compiled at the University of València. The results reveal the importance of a number of words that address consumers directly o…
Sharing cultural knowledge at work: a study of chat interactions of an internationally dispersed team
2015
Tässä artikkelissa tarkastellaan etnometodologisen jäsenkategorisoinnin analyysin avulla, kuinka kansainvälisesti hajautetun tiimin jäsenet jakavat kulttuurista tietoa Skype™ -keskusteluissaan. Tarkemmin katsotaan sitä, miten osallistujat luokittelevat itsensä ja muut tiimin jäsenet ’kulttuurisiksi tietäjiksi’ ja ’ei tietäjiksi’. Analyysissa havaittiin neljä tapaa, joilla tiimin jäsenet jakoivat tietoa samalla kun he hallinnoivat tehtävien jakelua ja suorittamista sekä rakensivat yhteisymmärrystä vuorovaikutuksessa. Tutkimuksen tulokset osoittavat, että kulttuurinen tieto on dynaamisesti muuttuvaa, kontekstisidonnaista ja vuorovaikutuksessa rakentuvaa. Sen sijaan että kulttuurisuus haittais…
Shaping subjects of globalisation: at the intersection of voluntourism and the new economy
2016
Volunteer tourism is one of the latest branches of the ever expanding globalised tourism. The initiative Workaway, an expression of this trend, was established in the late 90s with the aim of promoting “cultural understanding between different peoples and lands throughout the world”. The figure of the workawayer as a new cosmopolitan subjectivity started to take shape. With the growth of the tourism industry, the Workaway scheme has started to be of interest also to tourism entrepreneurs, especially in the global peripheries such as northern Lapland, home to the indigenous minority language community of the Sámi. By signing up as a volunteer in a heritage tourism resort, the workawayer, the…
Software as ideology
2016
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this…
Discourse analysis as immanent critique: Possibilities and limits of normative critique in empirical discourse studies
2016
Although discourse analysts often conceive of their work as critical, there is little theoretical discussion regarding the possibility of normative critique in the scientific community of discourse analysis. Rarely are the normative grounds and normative scope of such a critique clear. Thus, this article attempts to find theoretically robust and practical answers to the following question: ‘How is a normative critique possible?’ In seeking my answer, I first provide a short overview of the possibilities of normative critique in critical discourse analysis. Second, I offer an argument in favour of immanent critique while explaining both its advantages and its theoretical and practical probl…
Violent women in Spanish TV ads: Stereotype reversal or the same old same old?
2016
Why did different agencies, promoting diverse products, create three ads featuring violence perpetrated by women on their rather immature and submissive male partners in order to sell their products? I posit that the female viewers connect subconsciously with the image of the proactive female protagonists through the psychological mechanism in which we identify with ‘our like’ on the screen. This, in turn, allows for the projection of ‘common ground’, a positive politeness strategy, to favourably dispose the female audience towards the protagonists and, by extension, the products advertised. The success of these ads depends on women viewers identifying with the apparently dominant female pr…
Viewing CLIL through the eyes of former pupils : Insights into foreign language and intercultural attitudes
2018
This article examines the long-term effects of CLIL on former pupils’ foreign language and intercultural attitudes. The 24 participants, who received English-medium CLIL for nine years in the 1990s, were interviewed and the data analyzed using thematic analysis. The participants generally felt that CLIL had had a very positive effect on their target language attitudes. However, many considered that CLIL had affected negatively on their attitudes towards other foreign languages. The perceptions regarding the effect of CLIL on intercultural attitudes diverged more. The study elucidates the long-standing impact CLIL can have on individuals’ attitudes yielding insights into future CLIL educatio…
Affordances and constraints: Second language learning in cleaning work
2016
This paper examines opportunities for language learning in a cleaning job, which is a typical entry-level job for immigrants. An ethnographic case study approach is taken to investigate examples of the conditions that allow or prevent language learning for the focal participant, a sub-Saharan man who works as a cleaner in Finland. This case illustrates on a micro-scale the impact of the new economy on a worker in a company that has outsourced its cleaning services. Theoretically and methodologically, the study applies van Lier’s (2004) ecological approach to language learning and Scollon and Scollon’s (2004) nexus analysis. The analysis of interaction order shows that within outsourced clea…