Search results for "Case study."

Utilizing Experience Goals in Design of Industrial Systems

2017

The core idea of experience-driven design is to define the intended experience before functionality and technology. This is a radical idea for companies that have built their competences around specific technologies. Although many technology companies are willing to shift their focus towards experience-driven design, reports on real-life cases about the utilization of this design approach are rare. As part of an industry-led research program, we introduced experience-driven design to metal industry companies with experience goals as the key technique. Four design cases in three companies showed that the goals are useful in keeping the focus on user experience, but several challenges are sti…

Harnessing marketing automation for B2B content marketing

2016

The growing importance of the Internet to B2B customer purchasing decisions has motivated B2B sellers to create digital content that leads potential buyers to interact with their company. This trend has engendered a new paradigm referred to as ‘content marketing.’ This study investigates the organizational processes for developing valuable and timely content to meet customer needs and for integrating content marketing with B2B selling processes. The results of this single case study demonstrate the use of marketing automation to generate high-quality sales leads through behavioral targeting and content personalization. The study advances understanding of the organizational processes that su…

Childhood exposure to parental alienation practices: a socio-educational analysis

2020

Abstract: Objective. To carry out a study about family alienation practices and the extent to which they affect minors as they are exposed to such practices. Methodology. A qualitative research approach is used. In order to conduct this research, a case study made up of five families who attend the Specialised Family and Infancy Service in Spain was carried out. Results and conclusions. The obtained results revealed the high degree of effect on the family members who made up the sample due to the conflicts that legal separation or divorce procedures cause. It is important to ensure that the fundamental right of minors are suitably related to both their mothers and fathers by maintaining all…

Implementare il patrimonio archivistico: ricostruzione virtuale di una villa non realizzata di Giuseppe Samonà in Sicilia

2023

Questo saggio vuole essere una testimonianza dell’importanza culturale e cognitiva degli archivi (del progetto) intesi come patrimonio pubblico. L’azione di re-immaginarli può costituire un veicolo per la loro conoscenza? Con l’analisi di un caso-studio di un’abitazione non realizzata di un architetto del Novecento come Giuseppe Samonà si prova a verificare l’efficacia degli strumenti digitali per l’interpretazione dell’architettura come mezzi per l’implementazione comunicativa di un archivio.

Rappresentazioni e territorio nelle dinamiche del turismo: il caso della Lonely Planet Sicily

2018

L’attuale dibattito sul riordino territoriale del Paese rende nuovamente centrale il concetto di territorio che, da sempre, in una prospettiva geografica pone problemi definitori. Esso può essere, infatti, oggetto di produzioni simboliche e (ri)semantizzazioni in grado di ridefinirlo e di creare specifiche modalità di interazione. A questo proposito, il presente lavoro intende proporre una riflessione su alcune dinamiche di produzione e riproduzione simbolica che interessano il concetto di territorio nel turismo, ambito in cui si può osservare una relazione diretta tra rappresentazione del territorio (intesa anche come narrazione) e possibilità d’azione. In particolare, attraverso il caso s…

Tackling wicked issues in performance management and governance of health prevention: an empirical analysis of vaccination strategies in Italy

Performance management (PM) in the public sector is a research stream that grasped much of the attention of public administration and management scholars in the last decade (Bouckaert & Halligan, 2007; Hall, 2017; Douglas & Ansell, 2020). This is mainly related to the ever-evolving context in which PM regimes apply. Our society and its current challenges are indeed growing in complexity so that these last have been defined by modern literature as “wicked” (Rittel & Weber, 1973; Head & Alford, 2015). Wicked does not mean “evil” but it refers to the impossibility to share an understanding of societal problems and their definition. According to Head & Alford (2015),“wickedn…

The Design and Execution of Performance Management Systems at State Level: a Comparative Analysis of Italy and Malaysia

2014

Performance management is maturing as an effective approach in public organizations around the world in improving public services. However, the existing models, based primarily on best practices of first-world nations, have limitations that must be addressed. One of which is the relative lack of attention to the context of performance management reform. This international comparative case study analyses the experience of Italy and Malaysia in the design and execution of performance management systems at the national level. It seeks to contribute to the comparative literature on performance management across national jurisdictions. Italy and Malaysia also offer a contrasting study given thei…

New Media E-marketing Campaign. Case Study for a Romanian Press Trust

2014

Abstract The impact of new media on the organization of the companies has increased a lot in the recent years. This was achieved either through the implementation of new media tools for the business management, or by opening up to clients or other companies using social media. Attracting new customers and communicate with them by using social media platforms such as Facebook or Twitter that have become a necessity. In this work we have done a case study applied to press trust in Romania. For a period of 2 years will be done a total of 5 marketing campaigns on the social network platform Facebook. In this paper we will present the results of the first three campaigns, the other two still bei…

Stakeholder theory for the E -government context: Framing a value-oriented normative core

2018

Despite substantial investments in ICT in the public sector over the past decades, it has been hard to achieve consistent benefits. One reason for the difficulties is the gap between the expectations of key stakeholders (such as governments, businesses and citizens) and project outcomes. Though normative, descriptive and instrumental aspects of stakeholder theory have been influential in explaining stakeholder interests and relationships in the management field, e-Government researchers have rather neglected the normative core of the theory. We show how value theory can improve normative foundations in this area to provide a focused analysis of four e-Government projects. We use a multiple …

A dynamic business modelling approach to design and experiment new business venture strategies

2018

Abstract Business Modelling has evolved as a key activity to reflect new business venture strategy by framing the way a firm will operate and how it will function in achieving its goals (e.g., profitability, growth, innovation, social impact). However, scholars and practitioners have criticized the adoption of a too static perspective in the design and use of conventional Business Model representations. Such a static perspective prevents nascent entrepreneurs experimenting with their Business Models and, as a result, identifying the most effective strategies, especially in terms of business sustainability and profitability. In this paper, we argue that combining conventional Business Model …