Search results for "Cliente"
showing 10 items of 61 documents
«CHI LASCIA LA STRADA VECCHIA PER LA NUOVA, …» PERCHÉ UNA RIFORMA DEI DELITTI DI CORRUZIONE NON DOVREBBE ABBANDONARE IL MODELLO MERCANTILE
2014
Evaluation of customer satisfaction with the hospital catering system in the city of Palermo (Italy) [Valutazione della Customer Satisfaction nella “…
2009
Obiettivi: lo scopo dello studio è stato quello di rilevare la ”customer satisfaction” nella ristorazione ospedaliera di pazienti ricoverati in due strutture pubbliche (Azienda Ospedaliera Universitaria Policlinico e Presidio Ospedaliero Asl 6) ed in un Presidio Ospedaliero privato di Palermo, valutandone le differenze anche in relazione alla diversa tipologia di preparazione dei pasti, con “cucina centralizzata”, nel pubblico, ed “in loco”, nel privato. Metodi: l’indagine è stata realizzata con questionario a risposta multipla mediante intervista diretta, somministrato a 207 pazienti, su 227 presenti, che hanno collaborato all’inchiesta. Risultati: Giudizi favorevoli sono stati espressi so…
El arquitecto Rafael Guastavino (1842-1908): obra en cuatro actos
2018
[EN] This text presents extensive new information on the figure of architect Rafael Guastavino Moreno (1842-1908), those around him, and his personal and family relationships with architecture. It also examines other artistic fields and trades such as music, carpentry and winemaking, all of which influenced and obtained feedback for Guastavino¿s architecture within the historical, political and economic situation of the three places where he lived in Spain: Valencia, Barcelona and Almudévar (Huesca), before emigrating to the United States of America, where his successful professional career as an architect is widely recognized in the literature
Interferenze e convergenze fra prostituzione e tratta nelle recenti proposte di incriminazione del cliente
2017
Il sesso a pagamento è un fenomeno fortemente eterogeneo: se la prostituzione volontaria è rivendicata come scelta dai c.d. sex worker, proprio lo sfruttamento sessuale costituisce una delle principali attività di lucro per i gruppi criminali che operano nel traffico di esseri umani. Di recente, in Europa, sembra riscuotere un certo successo la convinzione che l’incriminazione del cliente possa scoraggiare la « domanda » di persone da utilizzare nel mercato dello sfruttamento sessuale: oltre al modello svedese che punisce il cliente tout court, nella direttiva anti-trafficking si invitano gli Stati membri ad introdurre norme penali contro il cliente consapevole della condizione di soggiogam…
From development to power relations and territorial governance: Increasing the leadership role of LEADER Local Action Groups in Spain
2015
Abstract The establishment of Local Action Groups (LAGs) within the framework of LEADER with the participation of public and private actors through a bottom–up approach (i.e., the empowerment of local society) and the management of local development strategies constitutes one of the major innovations in the field of rural policy in Spain. The protagonism of local society and the local management of development processes entail the introduction and experimentation of previously unknown mechanisms of territorial governance. However, the efficacy of this rhetoric has been seriously limited in its practical implementation, with difficulties conceiving truly integrated and multi-sectoral strateg…
Segmentando clientes a partir del valor del servicio. Una aproximación en el contexto de la relación entre empresas
2007
ResumenSe argumenta en la literatura de marketing de servicios que el proceso de servicio puede ser el antecedente más importante de la evaluación que el cliente hace sobre su resultado, y que en ese juicio evaluativo último, el valor del servicio adquiere un papel esencial al explicar la retención del cliente. Sin embargo, las características de este proceso de creación no han sido extensamente estudiadas, especialmente en un contexto de relación entre empresas. El objetivo de este trabajo es proponer y testar un esquema conceptual que explore las relaciones existentes entre el valor, la satisfacción y la respuesta conductual del cliente, recogiendo la propuesta de Parasuraman, quien recon…
Involving Customers through Co-Creation
2017
In an increasingly competitive market environment, companies across different sectors are being pushed to develop new strategies and marketing approaches in order to better promote and engage customers with their products and services. By increasing customers' involvement, companies can improve their marketing results, which may positively relate to their accounting results. In this context, one of the most important approaches is based on promoting consumer involvement with products and services. This involvement can be increased through co-creation design. Co-creation processes are gaining momentum as a customer involvement tool that has important implications for brands including brand c…
Predicting future intentions of basketball spectators using SEM and fsQCA
2016
This study analyzes relationships among service quality, perceived value, satisfaction, emotions, and future intentions of spectators of a professional basketball competition using a sample of 429 basketball spectators of a premier division in Spain. The results from structural equation modeling support the hypotheses, except for the effect of emotions and match result on future intentions. The results from fuzzy-set qualitative comparative analysis (fsQCA) with the same data set show that none of the variables are necessary conditions for positive future intentions of spectators. However, seven combinations of these variables are sufficient conditions for explaining positive future intenti…
Spectator emotions: Effects on quality, satisfaction, value, and future intentions
2015
There is a great interest from the academic and professional fields to know the performance of sports enterprises from the point of view of the user and the sport spectators. This study analyzes relationships between service quality, perceived value, satisfaction, future intentions, and emotions of spectators of a professional basketball competition. A self-report survey yields data for 493 spectators. After confirming reliability and validity of the data collection measures, an application of structural equation modeling to empirical data tests the model. Results show that (1) service quality predicts spectators' satisfaction and perceived value, and that perceived value and satisfaction a…
User-Generated-Content
2015
User-generated-content, also called user-generated-media, user-created-content, and consumer-generatedcontent, refers to all types of content, like pictures, videos, or posts, created by consumers and delivered through online platforms like social media. User-generated content is gaining momentum as a marketing communication tool in the form of contests (e.g., create-your-own advertisements, branded storytelling, or branded interactive applications). By allowing consumers to become prosumers and creating or co-creating brand messages, advertisers increase consumers´ exposure to and involvement with brand communications, which results in a greater level of brand engagement. This chapter anal…