Search results for "Commerce"

Recherche d'information et achat dans un environnement multi-canal. Le cas du "click and mortar"

2004

abstract

Werbekommunikation im Wandel - Modernes Marketing in deutschen und finnischen Unternehmen

2001

Benefits and drawbacks of communication visibility : from vicarious learning and supplemental work to knowledge reuse and overload

2022

Purpose This study aims to examine some of the benefits and drawbacks of communication visibility. Specifically, building on communication visibility theory, the authors study how and why message transparency and network translucence may increase knowledge reuse and perceived overload through behavioral responses of vicarious learning and technology-assisted supplemental work. Design/methodology/approach Drawing on survey data obtained from 1,127 employees of a global company operating in the industrial machinery sector, the authors used structural equation modeling to test the hypothesized model. Findings The results demonstrate that the two aspects of communication visibility yield somew…

nota a Cass. Pen., sez. VI, 5.6.2018 (dep. 13.8.2018), n. 38551 (in tema di illecita concorrenza con violenza o minaccia - art. 513-bis c.p.)

2019

illecita concorrenza con violenza o minaccia; art. 513-bis c.p.; delitti contro l'industria e il commercio Crimes against industry and commerce; offenses against industry and trade

Exploring Online Customer Experience Formation: How do Customers Explain Negative Emotions during Online Shopping Encounters?

2019

We investigated online customer experience formation by using customers’ own explanations of their negative emotions during their online shopping encounters. Survey data from 1,786 Finnish online shoppers were used to identify customers who experienced strong negative emotions during online shopping encounters (N = 215) and the causes of their negative emotions were then analyzed in depth from their written descriptions. Our findings indicated that customers attributed most of their negative emotions to online store characteristics, including user interface, product and service range, pricing, and trustworthiness; however, some negative emotions were also attributable to factors outside of …

Precio no monetario percibido en alojamientos e-peer-to-peer. La perspectiva de los huéspedes de Airbnb

2021

[EN] Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This paper seeks (1) to analyze the effects of antecedents of behavioural price (past experience, the benefits and risks of peer to peer accommodation services) on the guest perceived price, and (2) to determine the effect of this price and past experience on guest intentions. With a sample of 136 Airbnb guests and the use of SEM, results show that past experience, financial risk, and time risk influence the non-monetary perceived price. This price and past experience affect gue…

Plate-forme contre canal : quel cadre théorique pour analyser la distribution ?

2019

Traditional retailers are facing the competition of new actors born in the internet world. Whereas those physical retailers try to expand online, the virtual operators recognize the need to develop a physical presence in the marketplace. Models of marketing channels are used to implement distribution strategies in physical stores, and the concept of multisided platform is now classically referred to for internet operations. How can those diverging theoretical frames be combined to help managers in their strategic decisions ?

L'accès des ménages aux services dans l'espace périurbain francilien

2008

The access of populations to services, out of the dense urban centres, is marked by the retreat of the services of proximity to which populations and local councillors appear particularly attached. However, in peri-urban spaces, this remote setting of the resources compared to the populations is the result of the generalized adoption of the automobile standard for mobility and accessibility. That has two effects: first a disintegration of the local offer, then a disintegration of the modal alternatives to the private car, because of relocalizations of services and populations which privilege car for their accessibility and call into question their access by other modes like public transport…

Opaque Distribution Channels for Competing Service Providers: Posted Price vs. Name-Your-Own-Price Mechanisms

2014

Opaque selling has been widely adopted by service providers in the travel industry to sell off leftover capacity under stochastic demand. We consider a two-stage model to study the impact of different selling mechanisms, posted price (PP) versus name-your-own-price (NYOP), of an opaque reseller on competing service providers who face forward-looking customers. We find that in this environment, providers prefer that the opaque reseller uses a posted price instead of a bidding model. This is because the ability to set retail prices is critical for extracting surplus from customers who wait to purchase from the reseller. Such surplus extraction enables providers to set high prices for advance…

Prêt-à-porter, prêt-à-prescrire : quand Balzac Paris et Sézane sont tentées par la prescription culturelle

2019

International audience