Search results for "Communication."
showing 10 items of 9236 documents
Sharing cultural knowledge at work: a study of chat interactions of an internationally dispersed team
2015
Tässä artikkelissa tarkastellaan etnometodologisen jäsenkategorisoinnin analyysin avulla, kuinka kansainvälisesti hajautetun tiimin jäsenet jakavat kulttuurista tietoa Skype™ -keskusteluissaan. Tarkemmin katsotaan sitä, miten osallistujat luokittelevat itsensä ja muut tiimin jäsenet ’kulttuurisiksi tietäjiksi’ ja ’ei tietäjiksi’. Analyysissa havaittiin neljä tapaa, joilla tiimin jäsenet jakoivat tietoa samalla kun he hallinnoivat tehtävien jakelua ja suorittamista sekä rakensivat yhteisymmärrystä vuorovaikutuksessa. Tutkimuksen tulokset osoittavat, että kulttuurinen tieto on dynaamisesti muuttuvaa, kontekstisidonnaista ja vuorovaikutuksessa rakentuvaa. Sen sijaan että kulttuurisuus haittais…
Shaping subjects of globalisation: at the intersection of voluntourism and the new economy
2016
Volunteer tourism is one of the latest branches of the ever expanding globalised tourism. The initiative Workaway, an expression of this trend, was established in the late 90s with the aim of promoting “cultural understanding between different peoples and lands throughout the world”. The figure of the workawayer as a new cosmopolitan subjectivity started to take shape. With the growth of the tourism industry, the Workaway scheme has started to be of interest also to tourism entrepreneurs, especially in the global peripheries such as northern Lapland, home to the indigenous minority language community of the Sámi. By signing up as a volunteer in a heritage tourism resort, the workawayer, the…
Software as ideology
2016
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this…
Discourse analysis as immanent critique: Possibilities and limits of normative critique in empirical discourse studies
2016
Although discourse analysts often conceive of their work as critical, there is little theoretical discussion regarding the possibility of normative critique in the scientific community of discourse analysis. Rarely are the normative grounds and normative scope of such a critique clear. Thus, this article attempts to find theoretically robust and practical answers to the following question: ‘How is a normative critique possible?’ In seeking my answer, I first provide a short overview of the possibilities of normative critique in critical discourse analysis. Second, I offer an argument in favour of immanent critique while explaining both its advantages and its theoretical and practical probl…
Violent women in Spanish TV ads: Stereotype reversal or the same old same old?
2016
Why did different agencies, promoting diverse products, create three ads featuring violence perpetrated by women on their rather immature and submissive male partners in order to sell their products? I posit that the female viewers connect subconsciously with the image of the proactive female protagonists through the psychological mechanism in which we identify with ‘our like’ on the screen. This, in turn, allows for the projection of ‘common ground’, a positive politeness strategy, to favourably dispose the female audience towards the protagonists and, by extension, the products advertised. The success of these ads depends on women viewers identifying with the apparently dominant female pr…
Viewing CLIL through the eyes of former pupils : Insights into foreign language and intercultural attitudes
2018
This article examines the long-term effects of CLIL on former pupils’ foreign language and intercultural attitudes. The 24 participants, who received English-medium CLIL for nine years in the 1990s, were interviewed and the data analyzed using thematic analysis. The participants generally felt that CLIL had had a very positive effect on their target language attitudes. However, many considered that CLIL had affected negatively on their attitudes towards other foreign languages. The perceptions regarding the effect of CLIL on intercultural attitudes diverged more. The study elucidates the long-standing impact CLIL can have on individuals’ attitudes yielding insights into future CLIL educatio…
Affordances and constraints: Second language learning in cleaning work
2016
This paper examines opportunities for language learning in a cleaning job, which is a typical entry-level job for immigrants. An ethnographic case study approach is taken to investigate examples of the conditions that allow or prevent language learning for the focal participant, a sub-Saharan man who works as a cleaner in Finland. This case illustrates on a micro-scale the impact of the new economy on a worker in a company that has outsourced its cleaning services. Theoretically and methodologically, the study applies van Lier’s (2004) ecological approach to language learning and Scollon and Scollon’s (2004) nexus analysis. The analysis of interaction order shows that within outsourced clea…
History in Lexicography and Lexicography in History: A Reappraisal
2018
This paper aims to provide an overview of anglophone literature on historical lexicography. It begins by defining history and lexicography in order to explore possible relationships between them. What follows is a critical discussion of two analytical perspectives: “history in lexicography” and “lexicography in history.” The former seeks to explain what historical information is, how history has permeated dictionaries, particularly those compiled on historical principles, and why the historical dictionary needs to be re-interpreted along new lines. The latter, by contrast, attempts to identify the main elements involved in the writing of a history of lexicography. Since no historical accoun…
Metadiscourse in Persuasive Writing
1993
Metadiscourse refers to writers' discourse about their discourse—their directions for how readers should read, react to, and evaluate what they have written about the subject matter. In this study the authors divided metadiscourse into textual metadiscourse (text markers and interpretive markers) and interpersonal metadiscourse (hedges, certainty markers, attributors, attitude markers, and commentary). The purpose was to investigate cultural and gender variations in the use of metadiscourse in the United States and Finland by asking whether U.S. and Finnish writers use the same amounts and types and whether gender makes any difference. The analyses revealed that students in both countries …
Readability and the Web
2012
Readability indices measure how easy or difficult it is to read and comprehend a text. In this paper we look at the relation between readability indices and web documents from two different perspectives. On the one hand we analyse how to reliably measure the readability of web documents by applying content extraction techniques and incorporating a bias correction. On the other hand we investigate how web based corpus statistics can be used to measure readability in a novel and language independent way.