Search results for "Communications"
showing 10 items of 3827 documents
How perceived value drives the use of mobile financial services apps
2019
Mobile information services have revolutionized business models and service delivery methods by facilitating consumer access to information and order placement via mobile apps. In developed markets, mobile banking (m-banking) and mobile payment (m-payment) applications have replaced text-based mobile services. However, extant research has not addressed these mobile financial services apps (MFSAs) adequately from the perspective of consumer behavior. Thus, the present study developed and tested a series of hypotheses related to the antecedents of perceived value of MFSA use; it also examined how such use affects the development of customers’ overall relationships with banks. Our hypotheses w…
Exploring the immersive journalism landscape
2021
Current drivers of 360-degree journalism have been mostly curious about the new medium, its possibilities, and are exploring business opportunities. The early adoption of such technology is often a matter of brand-building – that is, news organizations experimenting with virtual reality (VR) want to demonstrate that their digital strategies are forward-thinking (Watson 2017). After interviewing representatives from leading US newspapers, Bosworth and Sarah (2019, 226) also conclude, “among major media companies that failing to experiment in immersive and experimental stories will mean losing a race”. peerReviewed
Role of situational context in use continuance after critical exergaming incidents
2019
Use continuance is crucial in terms of information systems (IS) success. Previous research has shown that situational context can be central for IS use continuance but has paid limited attention to its specific characteristics. Furthermore, the link between situational context and use continuance has remained unexplored in the novel area of “exergames,” which are defined as digital games requiring physical effort from the player that determines the outcome of the game. Studying exergames is deemed important due to their potential in providing health benefits for users, revenues for providers, and well‐being for societies. However, their potential remains unreached because users tend to disc…
Media strategies in lobbying process. A literature review on publications in 2000-2018.
2019
This study examines how the media and journalists are used in lobbying processes. To explore the topic a systematic review of the literature in peer-reviewed journals published between January 2000 to June 2018 was undertaken. The findings of this paper indicate that lobbyists and interest groups engage with a plethora of various strategies and systematic methods when influencing or trying to advocate the work of journalists and media organisations. The findings shed the mystery of lobbyists and interest group’s communicative attempts. This study increases the knowledge of the relationships between journalists and lobbyists in lobbying processes. Based on the literature review, the paper pr…
Dicyclopentaannelated Hexa-peri-hexabenzocoronenes with a Singlet Biradical Ground State
2021
Abstract Synthesis of two dicyclopentaannelated hexa‐peri‐hexabenzocoronene (PHBC) regioisomers was carried out, using nonplanar oligoaryl precursors with fluorenyl groups: mPHBC 8 with two pentagons in the “meta”‐configuration was obtained as a stable molecule, while its structural isomer with the “para”‐configuration, pPHBC 16, could be generated and characterized only in situ due to its high chemical reactivity. Both PHBCs exhibit low energy gaps, as reflected by UV‐vis‐NIR absorption and electrochemical measurements. They also show open‐shell singlet ground states according to electron paramagnetic resonance (EPR) measurements and density functional theory (DFT) calculations. The use of…
Glottal Source Features for Automatic Speech-Based Depression Assessment
2017
Depression is one of the most prominent mental disorders, with an increasing rate that makes it the fourth cause of disability worldwide. The field of automated depression assessment has emerged to aid clinicians in the form of a decision support system. Such a system could assist as a pre-screening tool, or even for monitoring high risk populations. Related work most commonly involves multimodal approaches, typically combining audio and visual signals to identify depression presence and/or severity. The current study explores categorical assessment of depression using audio features alone. Specifically, since depression-related vocal characteristics impact the glottal source signal, we exa…
L'ordinateur, outil de productivité de l'enseignant quelle formation initiale en IUFM ?
1992
Les nouvelles technologies de l'information et de la communication – audiovisuel, informatique et télématique – ont connu depuis trente ans en France de grandes actions de mise en oeuvre dans l'enseignement : radio-télévision scolaire, Jeune Téléspectateur Actif, expérimentation « 58 lycées », plan « 10 000 micros », expérimentation « 84 collèges », plan « 100 000 micros », plan IPT, opération « vidéo collège »...Les avancées technologiques de ces dernières années ont favorisé l'évolution des pratiques pédagogiques des enseignants. On est passé progressivement de pratiques indépendantes et isolées de l'informatique, de la télématique et de l'audio visuel à une utilisation combinée qui conce…
Is There a Need for New Marketing Communications Performance Metrics for Social Media?
2011
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. With recent advances in information and communications technology, especially in social collaboration technologies, both academics and practitioners rethink whether the existing marketing communications performance metrics are still valid in the changing communications landscape, or is it time to devise entirely new metrics for measuring marketing communications performance. The study emphasizes that marketing communications performance measurement metrics have developed towards a customer orientation. The findings further indicate that a) there is no br…
Perceptions of content marketing : case study on Finnish companies
2015
The discipline of marketing has gone through some major changes over the past couple of decades. The power is moving away from companies to consumers, who are playing a more significant role than ever before. Furthermore, the increasing number of marketing channels and the digitalization of media create not only challenges but also opportunities for companies. These shifts in the environment have actually made content marketing to be one of the most popular concepts in marketing today. Content marketing is by no means a new concept, but the recent digital tools in marketing have changed the concept and made it more popular among marketers around the world. Content marketing is and has been …
Challenges in Marketing Communications During the COVID-19 Pandemic
2022
The purpose of this study is to explore how tourism and hospitality firms managed marketing communications (marcom) since the COVID-19 outbreak and to propose a conceptual framework on marcom challenges that the pandemic crisis has brought to the industry. In-depth interviews were conducted with tourism and hospitality managers in Croatia, a destination that registered remarkable tourism results in 2021. The proposed conceptual framework reflects the adaptation process and major changes in B2B and B2C communication since the COVID-19 outbreak on one hand and resulting strategic opportunities for marcom managers on the other, discussed in terms of practical implications. To the best of the a…