Search results for "Competitive advantage"
showing 10 items of 169 documents
Non-technical innovation: Organizational memory and learning capabilities as antecedent factors with effects on sustained competitive advantage
2011
Abstract The aim of the present study is to analyze the role of organizational memory and learning capabilities as antecedents to non-technical innovation, comprising organizational and marketing innovation, and to examine their effect on sustained competitive advantage within a capabilities-based view (CBV) theoretical framework. For analysis of the proposed theoretical model, 159 industrial companies in Spain were sampled and a system of structural equations was modeled using partial least squares methodology. The results confirm that both organizational memory and learning capabilities favor the development of organizational innovation and marketing innovation. Furthermore, the paper sho…
Identifying Drivers of Destination Attractiveness in a Competitive Environment: A Comparison of Approaches
2016
Abstract This study applies a demand-side analysis framework to assess drivers of destination attractiveness in consideration of competitor destinations. The framework, consisting of a relevance–determinance analysis (RDA) and a competitive-performance analysis (CPA), is further benchmarked against competing variants of importance–performance analysis (IPA). As this study reveals, the RDA+CPA framework significantly outperforms the IPA approaches with regard to the level of detail and validity of recommended managerial action. In particular, this study reveals that the original IPA framework of recommendations is not compatible for use with attributes that are characterized by large discrep…
Gaining competitive advantage through customer value oriented management
2001
Within the customer value literature there is a lacuna of theoretical frameworks and models that underlie consumers’ overall product valuation. This paper addresses this limitation and presents a model integrating consumer values, product benefits, and various costs of consumption. In the proposed model, benefits and costs are defined in terms of consumers’ perceptions in the activities of acquisition, consumption, and maintenance, as well as consumers’ expectation of value satisfaction before buying.
Logistic service quality and technology: a comparison between supplier–retailer and retailer–consumer relationships
2008
Physical distribution quality can be considered as a differentiation factor and, in this way, as a source of competitive advantage. Nevertheless, there is neither consensus about its dimensions, or on how it might be influenced by technological solutions. The present paper aims at identifying the main antecedents of logistic service quality, examining the influence of technology on logistic service quality and analysing its effects on firm results in terms of customer satisfaction and loyalty in different levels of the marketing channel. The proposed structural equations model is tested empirically in two different samples: 400 consumers and 304 distributors. For both samples, technology as…
Innovation cooperative systems and structural change: An evolutionary analysis of Anecoop and Mondragon cases
2016
International audience; In a globalized world, clusters, or territorial production systems, need to evolve into innovation systems to retain their competitive advantages and be able to develop. This study analyzes the cooperative entrepreneurship model as a means of structural change for these clusters, constituting a third way between the private business way and the government-oriented way. Building on an evolutionist approach and a qualitative comparative methodology, the study analyzes two successful cooperatives: Mondragon and Anecoop. As a novelty, this article explains the innovation process from an institutional perspective, combining micro–meso–macro levels. The results confirm tha…
Entrepreneurial competencies and motivations to enhance marketing innovation in Europe
2017
Global Entrepreneurship Monitor (GEM) country profile variables were analyzed using qualitative comparative analysis (QCA). This analysis identified which combinations of entrepreneurs’ competencies and motivations boost marketing innovation. Marketing innovation contributes to defining and reinforcing competitive advantages, goal setting, and business performance. The findings of this study can help policymakers design strategies to foster regional marketing innovation and economic growth.
Women executives and financing pecking order of GEM-listed companies: Moderating roles of social capital and regional institutional environment
2021
Abstract This paper investigates the financing options of female executives within China’s unique environment. We examined 154 GEM enterprises listed on the Shenzhen Stock Exchange from 2009 to 2016. The data were analyzed using statistical procedures including multilevel regression analysis based on the existing financing pecking order models. Empirical evidence shows that women executives are less likely to use internal and debt financing. In terms of internal financing willingness, social capital and external institutional environment have negative and positive moderating effects respectively. In terms of debt financing willingness, social capital has a positive moderating effect. In add…
Generic Advertising, Brand Advertising and Price Competition: An Analysis of Free-Riding Effects and Coordination Mechanisms
2010
The main purpose of generic advertising is to enlarge the total market demand rather than capturing further slices from competitors. Several studies point out emergence of free-riding behavior under independent contribution and suggest use of coordination mechanism. However, existing literature does not shed light on the conditions under which generic advertising can be detrimental (beneficial) to stronger firms weakening (strengthening) their competitive advantage. Also, under a setting including both price and brand advertising competition, coordination in generic advertising has not been unraveled. In order to deal with such issues, we consider a one-stage duopoly game in which two firms…
The influence of purchase-related risk perceptions on relationship commitment
2015
Purpose – Perceived risk is an intrinsic element of all organizational decision making and business relationships. It is closely interconnected with relationship commitment and strongly affects the buying decisions. Therefore, the organizations that best understand the risks perceived by their customers and hold the means that allow the customers to accommodate these risks, possess a significant competitive edge. The paper aims to discuss these issues. Design/methodology/approach – This research surveys 165 companies on purchase-related risk perceptions and tests the effects of three risk dimensions on relations commitment, and the effectiveness of procedural control on managing these risk…
Alternative paths to high consulting fees: A fuzzy-set analysis
2016
Abstract Little research exists on factors that cause high consulting fees. This study examines what combinations of factors can generate the kind of competitive advantage that consulting firms can benefit from. Accordingly, this study performs a fuzzy-set qualitative comparative analysis (fsQCA) to ascertain whether consulting-client satisfaction explains differences in consulting fees and determine the conditions that lead to high consulting fees. This analysis suggests complex pathways driving companies' willingness to pay higher consulting fees. This methodological approach sheds new light on the relationship between combinations of conditions and high consulting fees. The set of condit…