Search results for "ComputerApplications_GENERAL"
showing 10 items of 23 documents
The role of the brand in driving online loyalty for multichannel retailers
2015
Multichannel retailers offer shoppers the possibility to cross channels to complete their shopping process. Multichannel retailers, unlike pure online sellers, offer shoppers multiple contact points to experience the brand. Also, multichannel retailers can leverage the trust and attachment to their brands that has been built with their offline presence to drive customers to buy online. Our paper explores the role of the customer relationship with the brand, with variables such as brand trust, brand attachment and length of brand relationship, as drivers of loyal behaviours towards the online channel. We compare the impact of these variables with those of the technology acceptance model. Mul…
Branded Entertainment
2017
Branded entertainment is the insertion of a brand within an entertainment property in such a way that the line between entertainment and advertising becomes blurred (Moore, 2006). This hybrid message develops in an increasingly convergent environment in which editorial content and advertising content are blended (Shrum, 2004). This indirect approach to deliver brand messages is gaining momentum as a marketing communications tool to engage consumers with brand messages in a non-interruptive and entertainment context. By using branded films, advergames, and other advertainment-type genres, advertisers aim to enhance consumers´ brand perceptions, brand awareness, brand recall, and brand recogn…
The effects of price bundling on consumer evaluations of product offerings
1999
Abstract The bundling of multiple products or components at a set price has become a popular marketing strategy. Although little is known of how bundled price information should be presented to consumers, mental accounting principles provide guidelines. These principles suggest that more positive evaluations should result from bundling or integrating component prices into a single price and debundling or segregating component discounts into a set of discounts. A study is reported in which consumers were presented an offer for an automobile and then asked to evaluate their satisfaction with the offer, likelihood of recommending, and likelihood of repurchasing the brand. The study supports th…
Product placement in video games: The effect of brand familiarity and repetition on consumers´ memory
2017
Product placement in video games is gaining momentum as a means to target audiences in an indirect and engaging way. This research uses a 2 (high repetition vs low repetition) x 2 (high brand familiarity vs low brand familiarity) factorial design to test the effects of repetition and brand familiarity on consumers’ memory for brands placed in video games. Results suggest that consumers recall better familiar than unfamiliar brands placed in the video game and repetition increases recall for familiar brands. Results also suggest an interaction effect of repetition on brand recognition for unfamiliar brands but not for familiar brands. Managerial implications, limitations, and future research…
An Integrated Retailer Image and Brand Equity Framework : Re-examining, Extending, and Restructuring Retailer Brand Equity
2017
Retailers are amongst the world's strongest brands, but little is known about retailer brand equity. In spite of their extensive use, we argue that current operational models are too abstract for understanding the uniqueness of the retail industry and too simplistic to understand the interrelationships among the dimensions in the retailer brand equity building process. This study contributes to the existing and largely generic retailer equity frameworks in three ways: first, by incorporating retail specific dimensions from the retailer image literature; second, by re-examining and developing the structures and relationships between the dimensions of retailer equity by testing alternative st…
Panpsychism, The Combination Problem, and Plural Collective Properties
2018
ABSTRACTPanpsychism claims that each fundamental entity is conscious, but then faces the problem of how such entities combine to make up our ordinary consciousness. In this paper, I show how panpsy...
Store Brands in Tourist Services
2016
A current trend in retailing is the use of a brand extension strategy by supermarkets and hypermarkets, which enhances the store brand’s presence in a growing number of product categories. In the travel services domain, research on store brand extension is scarce. This research paper aims to fill in a gap on brand extension of current traditional store brands to travel services. Based on a sample of 608 individuals, our findings suggest that the likelihood of choosing a travel service offered by a local retailer (hypermarket/supermarket) is directly and positively conditioned by (1) the individual’s overall attitude towards store brands, (2) customer perception of the retailer’s trustworthi…
Evaluation of changes in space control due to passing behavior in elite soccer using Voronoi-cells
2015
A soccer player’s ability to make an “effective” pass in a play situation is considered one of the key skills characterizing successful performance in elite soccer.
Caloric compensation and eating in the absence of hunger in preschool children: evolution over 1 year and impact of an intervention focusing on inter…
2014
Invited communication in final symposiumInvited communication in final symposium; absent
Porsgrunn kommune "likes" Facebook : en studie om bruk av sosiale medier i kommunal sektor
2012
Masteroppgave i samfunnskommunikasjon- Universitetet i Agder 2012 Facebook has until recently been used by private individuals rather than governmental organizations. Figures from Difi (Agency for Public Management and eGovernment) says that Facebook has 2,5 millions Norwegian members per 01.2012. This study will explore what are the factors that come into play, when Porsgrunn municipality adopt Facebook to improve inhabitants' dialogue, their cooperation and democratic development. Current research shows that the participation of inhabitants, is very important for the municipality if they want to succeed in their use of Facebook. Even more importantly is the municipality´s will to listen, …