Search results for "Consumer"
showing 10 items of 880 documents
Exploring the elements for value co-creation in consumer information systems in B2B context : a case study on the business event industry
2014
Tämä tutkielma tarkastelee arvon yhteisluontia verkkopalvelussa B2B-kontekstissa käyttäen tutkimuksen toimialana kaupallisia seminaareja ja koulutuksia. Viitekehyksenä tutkimuksessa käytetään arvon yhteisluonnin mallia kuluttajatietojärjestelmissä (CIS), jolla nähdään ammatillisten seminaarien ja koulutusten järjestäjien ja osallistujien (n=22) arvoja ja motivaatioita tapahtumiin osallistumiseen sekä tutkitaan myös mitkä ominaisuudet koetaan tarpeelliseksi toimialan tapahtumien promootioon perustuvaan verkkopalveluun. Tutkimuksen tavoitteena on tunnistaa arvon yhteisluonnin elementit sekä mahdollisia eroavaisuuksia verkkopalvelun B2B-käyttäjän käyttötarpeissa sekä järjestelmän käyttökokemuk…
Millenials’ intentions to book on Airbnb
2018
The sharing economy has witnessed a significant growth in recent years, enhanced by the development of online platforms. In particular, Airbnb has witnessed a significant worldwide year-on-year growth. Given the importance and popularity of Airbnb, it is crucial to examine which factors affect intentions to book on this website. This study proposes and tests a model based on the Theory of Reasoned Action, to examine millennials’ determinants of intentions to book on Airbnb. Based on two online surveys targeting millennials from Germany and China, the results show that intentions to book on Airbnb is mostly influenced by subjective norm, desire for unique accommodation and variety, attitude …
The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry
2016
This study analyses the impact of social media as well as offline environments upon tourist online purchase and recommendation behaviour of low-cost airline services. Drawing on the Theory of Reasoned Action (TRA), this research considers the effect of offline social influences (interpersonal and external influences) and analyses online Consumer-to-Consumer (C2C) information exchanges as a driver of customer attitude towards online purchases. We propose that these factors improve online repurchase intentions and positive word-of-mouth communication (WOM and e-WOM) in low-cost settings. Using structural equation modelling, the conceptual model is tested with a sample of 441 Spanish Internet …
Study of Behavior Dimensions of the European Consumer of Financial Products and Services
2018
While marketing can be considered an activity mainly focused outside the organization, particularly on consumers, in order to meet their needs and gain profit, we cannot talk about a uniform implementation of marketing strategies, policies, and tactics for all areas, since the field of services and specifically of financial services entails customizing the marketing approach based on a provider-consumer relationship.
COMPLIANCE PROGRAM IN LATVIAS’ BANKING SECTOR: THE RESULTS OF A SURVEY
2012
Regulators more than ever believe an efficient compliance function is a prerequisite for good corporate governance that should restore trust, integrity, and responsibility in the banks, findings in academic research has confirmed mentioned above in many countries. Compliance is key facet of governance because it shows how actually bank meets corporate responsibilities. The new guidelines in September 2011 had been issued by European Banking Authority with more attention to the compliance function. Compliance is very complex function and covers different areas: Anti-money laundering, investment protection, consumer protection, data protection and etc. Compliance complexity arises from severa…
Consumer Information Systems as Services
2015
Consumer Information Systems (CIS) are a new type of Information System that provides services to consumers, such as Internet-based television, instead of addressing users in traditional organizational settings. Services typically involve a trade-off between achieving high service productivity and quality. The use of service mass customization to successfully address these issues of both productivity and quality in a service context is proposed. The authors suggest that the development of Consumer Information Systems as Services (CISaS) may achieve such service mass customization. This chapter presents a conceptual framework and investigates how it applies to an emerging field of Internet P…
Applying Marketing Principles in the Field of Medical Services – An Ethical Challenge?
2013
Abstract Article propose in a synthetic and punctual manner, a debate fundamentally aimed on two research directions: to what extent the perception of doctors towards the use of marketing principles in the daily activities is in contradiction with their professional ethics and how it can be modelled the doctor-patient relationship by consistently integrating the principles of marketing in medical work. Authors propose a number of conclusions and suggestions from both scientific literature review and a qualitative research conducted on doctors in Bucharest dental offices. The research suggests that, fundamentally, doctors perceive their work as performing a medical act that exceeds the bound…
Negative online reviews and webcare strategies in social media: effects on hotel attitude and booking intentions
2018
The purpose of this research is to examine the effects of different webcare strategies (defensive, accommodative, no action) across two different types of social media (TripAdvisor and Twitter) on hotel attitude and booking intentions. The results of an experimental design show that negative electronic word-of-mouth (NWOM) has a negative effect on attitudes and booking intention. Moreover, the benefits derived from the type of response vary depending on the social media type in which NWOM appears. The findings also suggest that no response is worse than either defensive or accommodative responses.
The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour
2011
Nowadays, television media has evolved into an important channel of direct selling that brands and advertisers are exploiting. Many technological changes (e.g., digital television appearance or the integration of Internet in the TV medium and mobile technology) have increasingly led to consumers see television as a channel for purchasing products and services and as a source of information (Beyer et al., 2007). However, researchers have put little interest on teleshopping, one of the consumer behaviour phenomena.
Volunteering in Religious Events
2019
Religious event volunteering is a contemporary form of religious tourism that has interest for both scholars and practitioners: for the former, it is a social behavior that can be analyzed through many disciplines, consumer behavior being the one chosen here; for the latter, religious events do contribute to destinations development, although their impact is difficult to measure. This chapter explores (conceptually) the common origins of religion and volunteering and reviews briefly the event marketing to better understand the second part, which (empirically) reflects the results of two surveys undertaken with volunteers in two Catholic mega-events held in Spain. Findings show appropriatene…