Search results for "Consumer"

Mobile Banking Services Continuous Usage -- Case Study of Finland

2016

Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and continuous usage, and continuous usage and word of mouth. The frequency of usage of m-banking services and experience moderate the relationship between perceived value and continuous usage. We discuss the theoretical and managerial implications of the study results and present recommendations for f…

Consumer Acceptance and Use of Instagram

2016

This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to investigate factors affecting the acceptance and use of a social networking service (SNS) called Instagram. The UTAUT2 model is modified to better suit the context of SNSs by replacing the price value construct with self-congruence. Furthermore, we explore the effects of behavioral intention and use behavior on "user indegree" defined as the number of people who follow an SNS user. The results of the survey study largely support the hypothesized model in the context of Instagram. The findings contribute to previous knowledge by demonstrating the important roles of hedonic motivation and habit in co…

Kansalaisten kulutuskäyttäytymisen muutokset digitalisoituvassa yhteiskunnassa

2018

Creating the Consumer girl : A Study of Consumerism in Seventeen Magazine

2010

 Kriittisen diskurssianalyysin perusajatuksen mukaan kieli ei vain heijasta todellisuutta vaan myös rakentaa sitä. Kielenkäytöllä voidaan siis katsoa olevan valtaa ihmisten uskomusten, arvojen ja tietämyksen määrittelyssä. Samanlaista valtaa on myös medialla, jota feministinen mediatutkimus tutkii stereotyyppisiä ja normalisoivia sukupuolikäsityksiä rakentavana sukupuoliteknologiana . Usein median vallankäyttö tapahtuu juuri kielenkäytön kautta. Kun tietyt puhetavat eli diskurssit toistuvat mediassa tarpeeksi usein, muokkaavat ne myös yleisiä mielipiteitä. Hyvä esimerkki sukupuoliteknologiana toimivasta mediasta ovat naistenlehdet, jotka rakentavat rajattua ja usein kulutuskeskeistä kuvaa n…

Sosiaalinen media ja sosiaalinen tausta teini-ikäisten nuorten kulutusasenteiden selittäjinä

2020

Tässä artikkelissa tarkastelemme sosiaalisen median vaikuttajien seuraamisen, kaveripaineen ja sosiodemografisten muuttujien yhteyttä nuorten kulutusasenteisiin. Tutkimus pohjautuu kuluttajaksi sosiaalistumisen teorioihin sosiaalisen taustan ja muuttuvan mediavaikuttamisen kontekstissa. Tutkimusaineistona käytetään 800:lle 15-19-vuotiaalle nuorelle tehtyä kyselytutkimusta. Aineisto on analysoitu rakenneyhtälömallinnuksella. Tutkimustulosten mukaan sosiaalisen median vaikuttajien seuraamisella oli vahva yhteys materialistisiin kulutusasenteisiin, mutta ei säästäväisyyteen eikä vastuullisuuteen. Myös kaveripaine kulutuksessa oli yhteydessä materialismiin, Kuitenkin vähemmistö nuorista oli ase…

New Marketing Tendencies in the Romanian Wine Industry

2020

Abstract In the last decade or so, the Romanian wine industry has changed and developed greatly, by the increase of wine producers, especially the niche producers, alongside the traditional, big, producers. The paper aims to understand the new tendencies in the field of marketing, that occur on the wine industry of Romania, as well as the changes that take place in the minds and lives of the consumers in the context of the online world, combined with new trends and technologies that can be used by the consumers. Secondly, the paper represents a secondary data analysis of the International and Romanian Wine Industry, in terms of production and consumption, we also presented a short profile o…

Benthic mats offer a potential subsidy to pelagic consumers in tundra pond food webs

2014

We quantified the potential nutritional contribution of benthic mats to pelagic consumers in tundra ponds using three approaches. (1) We compared benthic and pelagic habitats based on their algal biomass and community composition and assessed the dietary quality in terms of fatty acid (FA) concentrations in both habitats. The algal community compositions differed significantly between habitats. Both benthic and pelagic habitats contained saturated and unsaturated FAs, but on average there were more FAs relative to carbon in the pelagic habitat (44 6 29 mg mg C21) than the benthic habitat (23 6 18 mg mg C21) across all studied ponds. (2) We quantified the contribution of benthic mats to the …

ROSCAs Role in Facilitating Control to the Unbanked : Evidence from Pakistan

2017

This study investigated the role of Rotating savings and credit association ''ROSCA'' in allowing unbanked consumers to control and manage their routine financial matters and assessed the consequences of the Committee (i.e.ROSCA) system for unbanked consumers in the Pakistani context. Qualitative data were gathered from low-income unbanked consumers through semi-structured interviews. The study finds that the institutional culture and rules of Committees offer unbanked participants control over their everyday financial affairs and generally provide the unbanked an opportunity to address their vulnerability. However, Committees lack legally binding contracts and thus the possibility of fraud…

W sprawie potrzeby uregulowania umowy franczyzy w Polsce

2021

Praca prezentuje w pierwszej kolejności zagadnienia związane z pojęciem umowy franczyzy jako empirycznym typem umowy, jak i teoretyczne zagadnienie problematyki umów nienazwanych. W kontekście treści stosunku prawnego franczyzy zwrócono uwagę na dwie kwestie. Po pierwsze, pomimo braku regulacji umowy franczyzy w polskim prawie cywilnym wpływ na treść stosunku prawnego franczyzy mają przepisy prawa publicznego z zakresu ochrony konkurencji (prawa antymonopolowego). Wpływ ten należy ocenić jako istotny. Ewentualne uregulowanie w prawie cywilnym umowy franczyzy nie będzie oznaczało dopuszczalności pominięcia przy nadawaniu jej konkretnej treści regulacji prawa ochrony konkurencji. Po drugie, t…

NULLITÀ DI PROTEZIONE » E POTERI DEL GIUDICE TRA CORTE DI GIUSTIZIA E SEZIONI UNITE DELLA CORTE

2014

The “nullità di protezione” in the rulings of the European Court of Justice and in the recent judgments of the Joint Sections of the Italian Supreme Court The Italian legislator provides, as a consequence of the unfairness of a term in consumers contracts, the remedy of nullity, which can only occur to the advantage of the consumer, whereby the court has jurisdiction to declare the term void on its own motion. This is the concept of “protective nullity“ (nullità di protezione) adopted in article 36 of the Italian Consumer Code, and framed by the European Court of Justice. It remains unclear, in such a rule especially when read in the framework of Italian law, whether the court is entitled t…