Search results for "Content analysis."

Semantic User Profiling for Digital Advertising

2015

International audience; With the emergence of real-time distribution of online advertising space (“real-time bidding”), user profiling from web navigation traces becomes crucial. Indeed, it allows online advertisers to target customers without interfering with their activities. Current techniques apply traditional methods as statistics and machine learning, but suffer from their limitations. As an answer, the proposed approach aims to develop and evaluate a semantic-based user profiling system for digital advertising.

Students at the core of English-medium instruction : research on the study paths of international master's degree students and the role of academic E…

2018

The present study focuses on the International Master’s Degree Programs (IMDP) of the University of Jyväskylä and issues related to English-medium instruction (EMI). At the core of the present study are the IMDP students’ conceptualizations of, and reflections on, academic English. Furthermore, the study examines the IMDP students’ reported language gains in academic English as well as the internal and external factors to which the students’ attribute these gains, or the lack of them. In order to map out these aspects, 15 IMDP students were interviewed at the end of their two-year program. These interviews were then analyzed inductively with the help of Atlas.ti software and by adhering to …

Filmu nosaukumu pragmatiskā adaptācija Latvijas auditorijai tulkojumos no angļu valodas latviešu un krievu valodā

2018

Maģistra darba tēma ir „Filmu nosaukumu pragmatiskā adaptācija Latvijas auditorijai tulkojumos no angļu valodas latviešu un krievu valodā”. Maģistra darba ietvaros veiktā pētījuma periods ir 25 gadi: no 1993. g. līdz 2018. g. Darba mērķis ir izpētīt, kā tiek tulkoti filmu nosaukumi no angļu valodas latviešu un krievu valodā, cik bieži tiek pielietota pragmatiskā adaptācija un lokalizācija, kā arī izpētīt filmas nosaukuma un vokatīvā teksta saikni. Būtiska maģistra darba pētījuma vadlīnija ir Andreja Veisberga un Ievas Zaubergas teorētiskais pamatojums. Rezultāti: Pēc daļēji strukturētās intervijas metodes tika aptaujāti eksperti, veikta kvalitatīvā un kvantitatīvā kontentanalīze, kurā izpēt…

Parole, parole, parole. Un’analisi testuale delle canzoni più vendute in Italia (1960-2019)

2023

Questo articolo esplora il contenuto delle cento canzoni italiane più vendute, nel periodo che va dal 1960 al 2019, utilizzando un approccio computazionale inedito che combina analisi testuale e analisi musicale automatica. I brani italiani da classifica hanno intercettato alcuni dei principali trend storici, culturali e sociali degli ultimi sessant’anni. Dalla ricerca emergono sei temi ricorrenti (perdono, fuga, amore passione, fatica, fantasia e vitalità) e due dimensioni di senso latenti (patire vs. agire e divertirsi vs. riflettere), che caratterizzano i testi analizzati. Dal punto di vista metodologico, emerge l’importanza discriminate del sound per comprendere sia il clima emotivo dei…

Gender Representation of Athletes in Finnish and Swedish Tabloids : A quantitative and qualitative content analysis of Athens 2004 and Turin 2006 Oly…

2016

AbstractThe study examines quantitatively and qualitatively gender representation in Finnish and Swedish tabloids’ sports coverage during Athens 2004 summer and Turin 2006 winter Olympics. Several media studies argue that sports journalism marginalises women’s sports and sexualises female athletes. The results of this study show that male athletes received more coverage than female athletes in every tabloid, but when the number of domestic participants and their level of success were considered, neither country’s tabloids quantitatively marginalised women’s sports. Qualitative analysis found that research stereotypes showing trivialisation and sexualisation of female athletes were incorrect…

Understanding brand strategy adoption by high tech SME managers

2014

Regional newspapers’ sourcing strategies: Changes in media-citation and self-citation from a longitudinal perspective

2018

In the light of profound transformation processes shaping news media markets during the last decade, in particular local and regional news markets are confronted with consolidation and concentration processes. As a result, newspaper organizations are required to adapt their organizational strategies and editorial routines to face these challenges. Among journalistic routines, the use of sources is a prime example for an analysis of changing patterns in news production. This article investigates regional newspaper’s use of self- and media-citations in a longitudinal design (1995, 2006, 2015). Based on a content analysis of German regional newspapers (N = 4713 articles), we illustrate changi…

Election Campaigning Online

2005

This article presents an integrated quantitative analysis of the functional, formal and content-related aspects of German political party websites during the 2002 National Elections. The analysis is guided by the normalization hypothesis of cyberspace, which infers a transfer of ‘real-world’ features of politics to the Internet. Results provide empirical evidence of a limited normalization in German e-campaigning: indeed, German party websites primarily serve information functions while neglecting interactive features. Yet, no overall gap in professionalism is found between major and minor parties analysed. Finally, online campaigning is dominated by a high level of self-referentiality but…

2020

The current media environment is primarily characterised by a large amount of information and, in contrast, rather fragmented audience attention. This is especially true for social media, particularly Facebook, which have become important news sources for many people. Journalists cannot help but publish content on Facebook if they want to reach the part of their audience that mainly—or even only—consumes news there. On Facebook, journalists are at the mercy of the algorithm that determines the visibility of their content. Because user engagement is a crucial factor in the algorithm, concerns have been raised that journalists are abandoning their normative quality standards to make the news …

The European media discourse on immigration and its effects: a literature review

2018

To understand public opinion about immigration in Europe, one has to understand the media’s role in it. We present a literature review on research on media discourse on immigration and their effects. Despite differences in the way immigration and migrant groups are represented in European media, we can observe common patterns. Migrants are generally under-represented and shown as delinquents or criminals. Although, media framing differs based on specific migrant groups the discourse is focusing on, immigration coverage is often negative and conflict-centred. Frequent exposure to such media messages leads to negative attitudes towards migration, may activate stereotypical cognitions of migra…