Search results for "Custom"

The interaction between consumers during the online customer journey

2017

The examination of the customer experience throughout customer journey is important to the business and academia. Creating a strong and positive experience within the customer journey will lead to better outcome by improving performance in customer travel at multiple touch points and through enhanced customer loyalty and word of mouth. There are a number of studies about interaction and online customer journey, but only a few research have explored social interactions between consumers during the online customer experience. The aim of this study is to explain how interaction between customers emerges during the online customer journey, which describes the overall customer experience from th…

Karnawalizacja górniczego świętowania

2019

Autorka w artykule przywołuje opisy sposobów obchodzenia dnia św. Barbary, patronki górników, począwszy od XIX wieku do czasów współczesnych. Analizując obyczaj w tak długim czasie, mogła prześledzić proces przemian zachodzących w strategii świętowania tej uroczystości. Na odnotowywane przeobrażenia wpływały różne czynniki w zależności od okresu w dziejach regionu. W dobie pruskiej o pojawiających się nowych wariantach tego święta decydowały dwa czynniki. Z jednej strony, z powodu kryzysu kultury, jaki przeżywał industrialny, zurbanizowany świat tej doby, prowadzący do rozpadu społeczności tradycyjnych, środowiska robotnicze zaczęły otwierać się na tani sentymentalizm, powierzchowność w doś…

Examining Consumer Mobile Money Usage Behaviour in Ghana

2018

How to motivate salespeople to use CRM system efficiently through gamification elements : case Finnish media company

2017

Consumers buying behavior has changed dramatically due to the development of digital sales. This has led companies to change their marketing strategy to become more cus-tomer-oriented. Nowadays companies are increasingly investing to different kind of in-formation system technologies. However, there are major shortcomings in the use of these systems. Many executives feel that systems are conducive to effective work and help in resource allocation. To achieve these goals, it is necessary to understand system requirements and the resources available to users. Specifically, salespeople’s motivation to use CRM system is crucial factor in system utilization. CRM system is collaborative tool, whi…

Buying Intentions Influenced by Various Determinants in Tourism

2014

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.

Comparison of Postoperative Coronal Leg Alignment in Customized Individually Made and Conventional Total Knee Arthroplasty

2021

Neutral coronal leg alignment is known to be important for postoperative outcome in total knee arthroplasty (TKA). Customized individually made implants (CIM) instrumented with patient-specific cutting guides are an innovation aiming to increase the precision and reliability of implant positioning and reconstruction of leg alignment. We aimed to compare reconstruction of the hip–knee–ankle angle (HKA) of the novel CIM system iTotal™ CR G2 (ConforMIS Inc.) to a matched cohort of the off-the-shelf (OTS) knee replacement system Vanguard™ CR (Zimmer Biomet). Retrospective analysis of postoperative coronal full-leg weight-bearing radiographs of 562 TKA (283 CIM TKA, 279 OTS TKA) was conducted. V…

Il diritto consuetudinario albanese tra ricerca scientifica, finzione letteraria e rappresentazione mediatica

2020

The Code of Albanian Customary Law has drawn the attention of foreign and Albanian scholars for the past one hundred years. Inspired by different interests, scholars have approached this subject in different ways using various studying methods. Such studies range from the ethno-cultural and anthropological approaches of Positivist descent to the politically correct Gender Studies of the present day. At the same time, literature, cinema, and theatre have highlighted specific features of the Albanian Customary Law revealing a taste for the exotic. The most salient are undoubtedly the vendetta and the sworn virgins, upon which novel plots and films have been based. The author analyses in this …

Customer-Brand Relationships in the Context of Digital Brands

2022

This qualitative study investigates customer-brand relationships between customers and digital brands. This study aims to describe different digital brand relationship types, and their manifestations among young adult customers. The data collection was conducted in 2021 by interviewing fourteen Finnish adults aged 22-31 years. The findings categorize the customer-brand relationships into four relationship types, according to the relationship strength from weak to strong. Brand liking lacks emotions and is characterized by low commitment towards a digital brand. Brand attachment includes having a slight barrier of digital brand replacement, and emotions towards the brand are weak. Brand lovi…

Exploring Online Customer Experience Formation: How do Customers Explain Negative Emotions during Online Shopping Encounters?

2019

We investigated online customer experience formation by using customers’ own explanations of their negative emotions during their online shopping encounters. Survey data from 1,786 Finnish online shoppers were used to identify customers who experienced strong negative emotions during online shopping encounters (N = 215) and the causes of their negative emotions were then analyzed in depth from their written descriptions. Our findings indicated that customers attributed most of their negative emotions to online store characteristics, including user interface, product and service range, pricing, and trustworthiness; however, some negative emotions were also attributable to factors outside of …

Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community

2019

The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechanical Turk from 251 members of an OTC as a sample. The partial least squares method was used to analyse the data. We found that all the variables of the customer value framework, including functional value, hedonic value and social value, were positively related to recommendation intention. In addition, using multi-group analyses, the study found differences between how different customer segments perceive each of the value dimensions and their e…