Search results for "DISCOURSE"
showing 10 items of 925 documents
Metaforu lietojums mārketinga blogos
2016
Šī pētījuma mērķis bija analizēt metaforu veidus, kas ir izmantoti mārketinga blogos, noteikt to izmantošanas mērķi mārketinga blogu ierakstos un noteikt avota un mērķa domēnus, kurus var atrast identificētajās metaforās. Pētījuma metode bija diskursa analīze. Rezultāti liecina, ka visplašāk izmantotais metaforu veids blogu ierakstos ir konceptuālās metaforas; kam seko “tradicionālās” metaforas, taču tās izmanto retāk. Mērķa domēni, kas tiek skaidroti, izmantojot metaforas, ir saistīti ar mārketinga terminoloģiju; avotu domēni, kas visplašāk tiek izmantoti paskaidrojumam ir daba, dzīvnieku/cilvēku uzvedība un ceļojums. Metaforas izmanto mārketinga blogos, lai izskaidrotu konkrētu mārketinga…
Birokrātismi sabiedriskajā saziņā
2016
Darbs pēta birokrātismus sabiedriskajā saziņā. Darba mērķis ir izpētīt, kā veidojas nozīme Eiropas Savienības (ES) diskursā un atklāt vissarežģītākos aspektus priekš tiem valodas lietotājiem, kam angļu valoda nav dzimtā. Šī darba loks ir sašaurināts līdz vienam programmas Horizon 2015 dokumentam, un visi piemēri šajā darbā ir ņemti no iepriekšminētā dokumenta. Pētnieciskā metode ir diskursa analīze. Autore pieradīja ka zināmas birokrātismu pazīmes, kā īpašības vārdi un modalitāte, var rādīt dokumentā neskaidrību . Šī darba rezultāti ir piemēru, paskaidrojumu un rekomendāciju kopsavilkums, kas varētu palīdzēt strādāt ar neskaidras valodas gadījumiem un ES dokumentācijas praktisks pētījums, k…
Discourse analysis in higher education research : Theory and method
2018
Study of some forms of expression of emotions and feelings in the context of new forms of communication
2018
This thesis focuses on the linguistic expression of feelings and emotions in a corpus until now little questioned in this type of studies, in this case the forms of instantaneous communication made possible by a new technology and that seems predisposed to many expressive markers. It moves the cursor studies on the linguistic expression of these emotional categories of the system to employment, interviewing a corpus formed by four forms of communication: blogs, discussion forums, Facebook and Twitter. The work anchors reflection cognitively seeking to show, in a dynamic perspective, how to build this type of discourse in mediated interaction. It studies the different linguistic and extra-li…
The discursive legitimation strategies of a nascent market
2017
Since the introduction of Gold&Green Foods Ltd’s Pulled Oats (Nyhtökaura) to the Finnish market in the spring 2016, the Finnish media has been increasingly reviewing different plant-based protein products. Gold&Green Ltd’s Pulled Oats has experienced extensive media coverage amongst other Finnish plant-based protein products which have been launched during 2016 such as VersoFood Ltd’s Härkis, Viipurilainen Kotileipomo’s Puhtikaura etc. It has yet to be seen whether the sudden inception of several plant-based protein product innovations will be defined as a pivotal era in the Finnish food industry or just a passing trend. Finnish media has aldo categorized MiFu as one of the up and coming fo…
Disney y Ghibli: Educación sin migraciones en la cultura visual. El cine de animación como recurso didáctico en las aulas
2021
Se parte de Disney y Studio Ghibli como referentes del cine de animación en occidente y oriente respectivamente y se presenta el tratamiento que ambas toman sobre el concepto de migración. Siendo conscientes de la influencia de la cultura visual en quienes la consumen se pretende conocer el posicionamiento que un grupo de estudiantes del Grado en Maestro en Educación Primaria de la Universitat de València tiene sobre el concepto de migración en la cultura visual (Disney y Studio Ghibli) y las potencialidades que en esta perciben como recurso didáctico en las aulas. Para ello se recurre a la metodología cualitativa, concretamente al estudio de caso. Los resultados reafirman el potencial del …
Deslizamientos progresivos del placer: Sinergias del audiovisual pornográfico contemporáneo
2013
Los drásticos cambios estructurales experimentados en el sector audiovisual durante las últimas décadas tienen en la industria pornográfica el más cristalino ejemplo sobre cómo aspectos relativos a la dimensión económica de la producción afectan de manera drástica e inevitable a la evolución (o involución) de su gramática y construcción narrativa. El audiovisual pornográfico contemporáneo ha ampliado su presencia en la vida cotidiana de la población (al gozar de una mayor facilidad de acceso), aumentado hasta límites insospechados su principio rector de visibilidad óptima, espectacularizado los encuentros sexuales y radicalizado las prácticas extremas y violentas. The drastic structural cha…
Constructing Knowledge through a Role-Play in a Web-Based Learning Environment
2003
This study aimed to find out how and on what level the students of two separate secondary schools shared and constructed knowledge on imperialism by interacting through historical role characters in a Web-based environment. Furthermore, the study aimed to find out how social and contextual features affected the nature of knowledge sharing and construction. The data about the history project were gathered by various means in order to validate the findings of the case study. The results demonstrated that the level of the Web-based messages remained quite low. Also the use of the Web-based environment in terms of shared knowledge construction was rather weak. In comparison, different instruct…
Explicit Oral Narrative Intervention for Students with Williams Syndrome
2018
Narrative skills play a crucial role in organizing experience, facilitating social interaction and building academic discourse and literacy. They are at the interface of cognitive, social, and linguistic abilities related to school engagement. Despite their relative strengths in social and grammatical skills, students with Williams syndrome (WS) do not show parallel cognitive and pragmatic performance in narrative generation tasks. The aim of the present study was to assess retelling of a TV cartoon tale and the effect of an individualized explicit instruction of the narrative structure. Participants included eight students with WS who attended different special education levels. Narratives…
La cultura ci salverà? Processi di touristification a base culturale nel centro storico di Palermo
2023
Negli ultimi tre decenni la cultura ha avuto un ruolo chiave nella costruzione delle politiche urbane, divenendo uno strumento decisivo nella definizione delle strategie di sviluppo economico e nell’accesso alla competizione globale che caratterizzano l’attuale regime di neoliberismo urbano (Miles e Paddison 2005). Anche nel sud Europa la cosiddetta rigenerazione a base culturale ha rappresentato e continua ancora oggi a rappresentare una vera e propria ortodossia urbana, che trova nel turismo tanto una ragione di esistenza quanto un campo di attuazione. In particolare, negli ultimi anni i centri storici di molte città sudeuropee sono stati oggetto di trasformazioni profonde in cui pratiche…