Search results for "Data Warehouse"

Message-driven factors influencing opening and forwarding of mobile advertising messages

2015

This work aims to analyse the influence of message-driven factors -informativeness, ubiquity, frequency and personalization- on consumer attitude and behaviour -opening and forwarding- towards mobile advertising messages. A theoretical model was developed and empirically tested using a sample of 355 Spanish teenager mobile users. Findings show that frequency is the dimension accounting the most -and significantly- of the four message-driven factors analysed on attitude toward mobile advertising. Attitude has a significant effect on acceptance of mobile advertising messages. Message-driven factors – in a direct way and indirectly through attitude toward mobile - lead to consumer opening and …

Ein Präferenzmodell zur Erfassung des Markenwechselverhaltens

2000

Existing models view variety seeking as the result of either differences in the level of attribute satiation across attributes (across attributes variety seeking models) or variations in the level of one attribute (within attribute variety seeking models). The model presented in this paper connects the two approaches for explaining variety seeking. The resulting pattern of consumption is represented as an oscillation about a consumer’s ideal point on the dimension and as an interaction between the perceived levels of two attributes. An empirical study that illustrates the explanatory power of the model developed is reported.

Dimensions of cosmopolitanism and their influence on political consumption: an analysis focused on Spanish consumers

2013

The purpose of this study was to confirm the hypothesis that political consumption ‐ a form of consumerism whose importance has increased during the past few years ‐ can be considered a form of critical action, and that cosmopolitanism contributes to its development. The main objective was, first, to analyse an unexplored dimension of political consumption and, second, to obtain a measurement proposal for what some authors have called ordinary cosmopolitanism. The study, based on a survey, was divided into three sections. The first section offers a theoretical introduction to the study proposal. The second describes the hypothesis and the data analysis strategy, and proposes an operationali…

Individualism, collectivism and reward crowdfunding contribution intention and behavior

2021

Abstract The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions a…

Market orientation, trust and satisfaction in dyadic relationships:a manufacturer‐retailer analysis

2003

This paper studies the relationships between the manufacturer's market orientation behaviours and the distributor's trust in the relationship and satisfaction with it. It also analyses the effect of the distributor's trust on his/her satisfaction. Following a review of the literature, three alternative models of relationships between trust and satisfaction are compared. For this purpose the article presents the results of a study of the Spanish ceramic industry. These establish that the effect of the manufacturer's market orientation on the distributor's trust and on its satisfaction with the relationship is different depending on which dimension is considered. The model that best fits the …

Market orientation and industrial salesforce: diverse measure instruments

2003

This paper supports the need for a market‐oriented industrial salesforce. So, in the first part, a definition of industrial salesforce market orientation is proposed, distinguishing between a philosophical approach and a behavioural approach. In the second part, an empirical research is carried out to propose and analyse diverse instruments to measure market orientation in an industrial salesforce context. Unidimensionality, reliability and validity are studied. The aim is to offer some guidelines to sales managers in order to implement market orientation at salesforce level.

Adaptability and Ongoing Contractual Term Specificity: Advancements and Theoretical Implications

2013

Studies on interfirm contractual relations have followed an incremental path. Recent developments have suggested a dichotomous property of contracts (i.e., contingent adaptability and ongoing contractual term specificity). Such a view is one step toward resolving most contradictory findings in studies related to contracting that have assumed a single dimension. This article takes a step toward minimizing the vacuum on contracting theory by adding a stronger theoretical base that takes into account the dichotomous property of contracts. Findings suggest some differences and similarities in these key contractual components.

A MEDIDA PROVISÓRIA No 998, DE 01 DE SETEMBRO DE 2020, E SEUS REFLEXOS NO ÂMBITO SOCIETÁRIO: UMA DISCUSSÃO LEGISLATIVE / PROVISIONAL MEASURE No. 998,…

2021

Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration

2015

Purpose – This paper aims to investigate the dynamic nature of consumer–brand relationships and, in particular, the passionate dimension of brand love. It explores the relevance of the two dimensions of the identification construct (inner and social self) for the creation of passionate love for a brand. More precisely, it attends to the possible mediating character of identification between the perceived utilitarian or hedonic value and passionate brand love. These effects are analysed in consideration of the moderating effect of relationship duration taking a further-reaching perspective and contributing to the understanding of the transformation of the brand love construct within a long-…

Studies regarding the use of a neuro-fuzzy mathematical model in order to determine the technological parameters of the polyethylene pipes butt weldi…

2017

The paper analyzes the possibility to use a neuro-fuzzy type mathematical model, with the final goal of establishing the welding parameters for new types and dimensions of pipes and fittings. Anticipating the developing dynamic of polyethylene-made elements, especially pipes and fittings, starting from the current situation when already a wide range of pipes and fittings with different wall thicknesses and nominal working pressures is produced and commercialized, and taking into account also new development, it was considered necessary to find out the welding parameters for any new pipe type and dimension. The usage of existing welding equipment for new pipe dimensions is impossible without…