Search results for "Discourse"
showing 10 items of 925 documents
Ancestors of two-spirits: representations of native American third-gender males in historical documentation : a critical discourse analysis in anthro…
2005
Behind the Cosmo-girl : Women’s representations and the brand of Cosmopolitan magazine
2009
Kriittisen diskurssintutkimuksen lähtökohta on ajatus kielestä todellisuutta ja kulttuurisia arvoja muokkaavana ja uusintavana välineenä. Siksi totuttuihin puhetapoihin eli diskursseihin tulee kiinnittää huomiota, jos halutaan muuttaa yhteiskunnan epätasa-arvoa tuottavia rakenteita tai nostaa näkyville erilaisiin ihmisryhmiin liitettyjä piileviä oletuksia. Tämän tutkimuksen tarkoitus on lisätä tietoa kulttuurisista naisrepresentaatioistamme kriittisen diskurssintutkimuksen metodeja hyödyntäen. Valitsin tutkittavaksi aineistokseni kaksi artikkelia Cosmopolitanista. Pyrin tuomaan uuden näkökulman naistenlehtien analyysiin vertaamalla artikkeleista löytyvää naiskuvaa Cosmopolitanin imagoon ny…
Diverging meanings of CSR and corporate responsibility for human rights : comparative study on Finnish firms and civil society organizations
2016
The role and responsibility of business enterprises and their potential impacts to wider society has attracted attention both in public debate and academia. Hence, the concept of corporate social responsibility (CSR) has become a permanent part of the current discourse on business ethics. Firms of all size are increasingly engaging in CSR in order to respond the expectations directed to them by different stakeholders, including civil society organizations. In recent years the advancements done in regard to international guidelines on CSR have influenced to a more standardized style of CSR practices and reporting. Hence prior re- search on CSR has identified a need to move from content-drive…
Eri-ikäisyys ja ikäjohtaminen - Diskursiivinen tutkimus
2005
The purpose of this paper is to examine different age groups and age management in organizations. Age management is obviously an important issue in business organizations and in society as a whole, as it is seen as one solution to the problem of an aging workforce. Age management is defined in this paper based on the theory of diversity management, which regards age as one aspect of diversity. In this paper I explore what kinds of meanings people in the case organizations attach to age and how they define age management in organizations. My research method is discourse analysis, in which the focus is on speech. The main outcome of the study is that people construct “the old” and “the young”…
La méthode de la complexité pour comprendre la plurisémiocité des discours numériques : de l’efficacité de TikTok
2023
Based on a corpus of videos collected on the Tik Tok platform, our study aims to analyse the plurisemicity and memetic functioning of these productions. We seek to show the effectiveness of these native productions of Tik Tok through a strategic and integrated use of different semis. This is why we are working on the analysis of digital discourses and post-dualist epistemological work in this field of language sciences. Through our analytical work, we wish to contribute to the questioning of written/oral, man/machine and text/image oppositions.
Rompé tus barreras: Un análisis sobre el uso del coaching ontológico en la plataforma de entrenamiento de Nike en Buenos Aires
2020
In recent times, coaching has become relevant in heterogeneous discourses and practices in the economic, political and cultural fields of contemporary societies. Based on our ethnographic analysis of different training sessions on the Nike+ Run Club platform in Buenos Aires, in this article we study how ontological coaching operates in the field of sport and races. Then, we ask about how people who attend this platform appropriate coaching techniques to manage emotions, moods, and body effects according to the business entrepreneurship logic. Through this work, the ethnographic results are articulated with a reflection about the theory, practice, and values of the ontological coaching, wher…
Metoda dokumentów osobistych Floriana Znanieckiego oraz metoda biograficzna i ich współczesne konotacje w socjologii
2018
The article demonstrates the significance of Florian Znaniecki’s personal documents method and biographical method in contemporary sociology. By relating to the methodological disputes of the late 19lh and early 20lh century, it indicates the theoretical basis for the establishment of those methods and the connection with inductive sociology put forward by F. Znaniecki. It presents the diary-writing competitions announced in the interwar period as a sign of the implementation thereof. Proceeding to the post-war period, the article shows the construction of knowledge concerning the Western and Northern Lands based on diary materiał. In conclusion, it refers to the significance of the persona…
Intensificatori e soggettificazione in latino: sulla grammaticalizzazione di maxime
2022
The aim of this paper is to investigate the grammaticalization path of the intensifying adverb maxime in Early Latin, within the perspective of the so-called ‘subjectification’ theory. Despite the difficulty of drawing discrete boundaries within the multifunctional category of adverbs, the semantic, syntactic and pragmatic analysis of maxime across different contexts of use allows us to identify at least three main functions of this adverb in early Latin texts, mostly in the Roman comedy of Plautus and Terence. In particular, adopting the perspective of the Functional Discourse Grammar, it is shown that maxime is used as (i) degree adverb, which modifies a large range of elements acting at …
Interpersonality Strategies in International Student Handbooks Written by Native Speakers of English (NSE) and Non-native Speakers of English (NNSE)
2014
Summary of the doctoral dissertation Interpersonality Strategies in International Student Handbooks Written by Native Speakers of English (NSE) and Non-native Speakers of English (NNSE) Tesis doctoral presentada por: Stan McDaniel Mann Valencia, 2014 Have you ever read a brochure or handbook written in English by a non-native speaker of English (NNSE), noticed that the grammar and syntax was excellent and the terminology was near-perfect, but you still did not understand the essence of what the author was trying to communicate, or you had the feeling that the information was ambiguous? It was precisely for these two reasons that this research on interpersonality strategies was carried out. …
Touristic promotion in parallel and comparable corpora: differences in persuasion through interpersonality in English and Spanish websites
2013
Esta investigación is parte del proyecto COMETVAL que analiza géneros web de viajes y turismo a través del discurso y del léxico en inglés, español, francés y árabe. Es un primer intento de analizar textos comparables (traducidos al inglés y al español) en webs de hoteles. Hipótesis: si el patrón interpersonal de la lengua meta no se tiene en cuenta en la traducción, se puede dañar ésta a nivel funcional y genérico. Implicaciones para la industria de los viajes y el turismo: la comunicación con los clientes puede quedar cortada o ser ineficaz si los sitios web no se diseñan de acuerdo a las convenciones del metadiscurso interpersonal. This research is part of the COMETVAL project that aims …