Search results for "Economia"
showing 10 items of 2567 documents
The Wine Influencers: Exploring a New Communication Model of Open Innovation for Wine Producers—A Netnographic, Factor and AGIL Analysis
2020
Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing themselves within social networks. This study analyzes the characteristics of the activity of WIs and the communication model used via Instagram. Netnographic Analysis, Factor Analysis and AGIL methods were applied. The results show five Key-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in relationships
Cybernetics of Value Co-creation
2014
The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above
La valutazione dell’investimento pubblico nell’industria della trasformazione ittica in Sicilia. Un’indagine esplorativa
2016
This paper aims to contribute to a better understanding of the effects and impact on family businesses of policies based on public funding to sustain the development of declining regions. It presents the case of a measure promoted the Sicilian Regional Government to try to revert the economic decline of the fishing industry in Sicily. Sicily is the largest Island in the Mediterranean Sea, and Fishing has been a traditional activity in the region for centuries. In the last decades, the industry has been facing serious problems, including increasing obsolescence of the fleet, inefficient marketing facilities, fish depletion in local waters. Mazara del Vallo, located in the South-West of the i…
Informazioni sull'attività agricola e zootecnica del territorio
2014
La vendemmia meccanica è sempre conveniente
2010
Adaptative selling and succesful salesforce (Venta adaptable, rendimiento y efectividad de la fuerza de ventas : la visión del jefe del equipo de ven…
2009
Los antecedentes históricos y el posterior desarrollo del estudio de la venta adaptable se han centrado en dos áreas principales de la investigación en ventas. Una de ellas hace alusión a los modelos del rendimiento del vendedor: la otra hace referencia a los modelos del proceso de ventas. Ambas áreas de estudio se encuentran relacionadas. Respecto a la primera, una de las contribuciones más importantes acerca del rendimiento del vendedor es la adaptabilidad del vendedor. En este sentido, el presente trabajo analiza el efecto que el comportamiento adaptable del vendedor tiene sobre el rendimiento y la efectividad de la fuerza de ventas según la valoración de los jefes de equipo de ventas.
Evaluación y control de la fuerza de ventas : análisis exploratorio
2006
La evaluación de la fuerza de ventas es una importante tarea de los jefes de venta, sin embargo, poco se sabe respecto a las variables utilizadas. Este trabajo pretende analizar estas variables en la gran empresa española.
Control de la fuerza de ventas : comparación de sistemas
2008
Para la realización de la evaluación y control de la fuerza de ventas nos encontramos principalmente con dos métodos básicos (Anderson y Oliver, 1987). (1) El control de resultados, ventas y costes, tiene una visión más a corto plazo. (2) El control del comportamiento se relaciona con el logro de objetivos a largo plazo. En la práctica, las empresas suelen utilizar mecanismos que combinan ambos sistemas, apareciendo el denominado control híbrido o mixto (Oliver y Anderson, 1995). El presente trabajo analiza las diferencias que estas tres filosofías del control producen según las opiniones de los jefes de equipo de venta. Para alcanzar dicho objetivo hemos realizado una investigación similar…
Dynamics of structural change in agriculture, transaction cost theory and market efficiency: The case of cultivation contracts between agricultural e…
2022
In developed economies, the increasing openness of markets, the ease of trade and the speed of information lead to territorial imbalance and marginalization phenomena of small agricultural activities that cannot compete with the new models of agri-food systems. In this research, starting from this situation, we analyze through the Transaction Cost Theory what can be practised too recover competitiveness margins for small farms. From the study, it emerges that cultivation contracts represent a valid tool for the solution of various marginalization problems of many agricultural enterprises. In particular, from the experience gained over the past few years in Sicily, the cultivation contract b…
A Viable System View of the Japanese Lean Production System
2011
We highlight the main characteristics of lean production and we analyze them using a viable-systemic perspective. Doing so we consider the lean production with its osmotic interactions with the Japanese business system and we create a framework which highlights the key relations which are essential for the viability of the system.