Search results for "Experience"

Spaanse kinderen. Los niños españoles exiliados en Bélgica durante la guerra civil. Experiencia pedagógica e historias de vida

2013

This paper explains the pedagogical experience conducted during 2011-2012 by the author at the Ghent University (Belgium), in which he tried to recover the historical memory through oral history teaching. The search and document analysis in Belgian correspondence files, photographs and drawings, and the use of interviews and life stories of «children» exiled in Ghent during the Spanish Civil War, are the sources used for the study of these childhood stories. This is a historical research shared with students of Pedagogische Wetenschappen (Educational Sciences) that became a real learning experience of historical and educational learning. El presente artículo narra la experiencia pedagógica …

Slovo Cubano: El vocablo soviético en el español de Cuba

2015

Resumen: ?Se puede definir una nostalgia cubana por lo sovietico? Indagando sobre su estetica, entendida como percepcion, Slovo Cubano intenta responder a esta interrogante. Enfocandose en los rusismos-sovietismos, que llegaron a nuestra isla en diferentes epocas. Estas palabras ya son parte de nuestro catauro de extranjerismos; fragmento significativo en la historia de la adopcion linguistica en el espanol cubano-caribeno. Estos vocablos no son solo referencias filologicas, simbolos de una oralidad y escritura muy particulares, tambien son evidencias historicas, que actuan como codigos de acceso a la experiencia cultural sovietica. Slovo Cubano intenta confirmar que desde 1961 hasta 1991, …

Affects and emotions in cultural research : cornucopia or Pandora’s box?

2020

In the beginning, this was an empty place... Place-related narratives in Timofeyevka, Siberia

2014

Neutral experts or passionate participants? Renegotiating expertise and the right to act in Finnish participatory social policy

2018

This article examines a case of participatory social policy in which former beneficiaries were invited as ‘experts-by-experience’ into Finnish social welfare organisations. It combines a governmentality perspective with the analytical tools of the sociology of engagements to explore as what the projects’ participants are engaged, and how the differing demands made on their ways of being are made to appear as legitimate. The article shows how different definitions of expertise are used to steer the participants’ forms of engagement, and how these definitions appear valid only within a specific frame of justifying civic participation. It concludes that the participants’ expertise is defined i…

The customer complaining behavior : why customers do not complain

2017

The field of the marketing has been under change since services gained attention under 1970s. The customer behavior and the relationship marketing gained it focus in the 1990s. At the same time, the need for understanding the customer complaining be-havior was noticed being vital for service management. This research is a response for the Tronvoll’s (2012) call for better understanding the customer complaining behavior. Especially, he called for investigation of what makes the customers act and behave in certain way. The intention of this study was to explore triggers, inhibits and motivators, which affect to the complaining behavior and explore the customer complaining behavior. The theore…

Customer data collection infrastructure and Customer Experience Management:The SAQ Case Study

2017

Channel integration makes Customer Experience Management more complex and requires from retailers a regeneration of their value proposition. A longitudinal case study reveal a hierarchical sequence of operant resource triad: cultural mindsets, strategic directions for designing value propositions, and a dynamic system of capabilities for continually renewing customer experiences. The implementation of a customer data collection infrastructure, the adoption of an iterative and sequential innovation process, and the mobilization of cross-functional and multidisciplinary project teams, will help develop the firm’s dynamic system of capabilities.

Special Issue - Past, present and future challenges on customer experience: Digging knowledge across sectors

2019

x

Visual Attention in Virtual Reality Settings: An Abstract

2019

Virtual reality, VR, is challenging marketers to understand both brand interaction and the customer experience at the point of sale. In order to test the usefulness of VR in retailing, research must address how the customer’s visual attention in a VR setting affects his/her behavior. There are two main drivers for this research. First, there has been an enormous growth in recent years in the use of neurophysiological methods to measure visual attention. At the store level, previous works show that attention to products measured through eye tracking influences consumer decision. Second, VR is being increasingly adopted by brands, but research is lacking into comparisons between VR formats. W…

From the “customer experience management” to the “customer experience memory management” and to the retailer-customer relationship

2016

International audience