Search results for "Freud"
showing 10 items of 136 documents
Examining the Performance of Brand-Extended Thematic-Content : The Divergent Impact of Avid- and Skim-Reader Groups
2017
Today, the reading online content is a daily habit for many users. In an online environment, users encounter brands, who hope to attract visitors to their online spheres of influence through brand-extended thematic-content. The purpose of this study is to investigate this phenomenon and assess its impact on both the readers of the content and the brands. To do this, we use structural equation modeling to analyze data from two groups, skim readers and avid readers, who vary in terms of the behaviors they invest in the reading of brand-extended thematic-content. The findings reveal that brand-extended thematic-content affects divergently on the brand attitude formation of these two groups. Sp…
Contemporary Children’s Film, CGI, and the Child Viewer’s Attention
2019
The aim of this chapter is to methodologically characterize a group of contemporary children’s films that have rarely been addressed as a separate category, namely live-action/animation hybrids. Using four recent films, the chapter illustrates a range of possible relationships between the analogue (live-filmed) and computer-generated content and the likely impact on the child viewer of various configurations of such hybrids. In particular, the chapter addresses the role of the live child actor and the function of animated creatures. Because many live-action/animation hybrids are directed toward the younger child audience represented by a G rating, this chapter also addresses the child viewe…
What is There in a ‘Like’? Political Content in Facebook and Instagram in The 2019 Valencian Regional Election
2020
Over the last few years, social networks such as Facebook and Instagram have become the preferred places for political communication. On the one hand, politicians have incorporated them into their strategy as a channel through which they can share their messages. On the otherhand, users have a space where they can take part and show their interest in political issues. This paper examines posts on Facebook and Instagram by the main Valencian political parties and their respective leaders in the election campaign. We analysed the nature of the content and users’ ‘likes’ to reveal the functions and themes of the most popular posts and the use made of visual resources and interaction tools. The…
The background music-content congruence of TV advertisements: A neurophysiological study
2021
Abstract Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement content. We analyze the electroencephalography signals and eye-tracking behaviors of a group of 90 women watching six TV advertisements. The study's findings suggested that incongruent music generates higher levels of attention and advertisement recall. On the other hand, frontal asymmetry measured through electroencephalography was shown to be higher with congruent music. Similarly, cognitive wor…
Bhaskar’s Theory of Publishing and Its Contribution to Theorizing (Evolving New Forms of) Educational Media
2021
Enterprises which are usually categorized as educational publishers increasingly develop and market products like learning platforms. Such products are at least to a considerable extent pieces of software rather than products based on content in the sense of texts, images, and maybe moving images or sounds (which typically constitute products of the media industries). Michael Bhaskar’s The Content Machine. Towards a Theory of Publishing (2013) represents one of the most comprehensive theoretical approaches to publishing in recent years. This contribution discusses, how far products like learning platforms can be described as results of acts of (educational) publishing or can be considered (…
Emotional politics on Facebook. An exploratory study of Podemos’ discourse during the European election campaign 2014
2015
The results of the European elections 2014 in Spain were characterized by the outstanding rise of a new party, Podemos, which obtained five seats in the European Parliament, despite being founded few months before the elections. The present study analyzes both the content and the presence of emotions in Podemos’ discourse on Facebook during the European electoral campaign. In particular, the affective content of both the party’s discourse and the comments of its followers will be analyzed through a pragmatic linguistic approach applied to a corpus of 163 posts and 215 followers’ comments. Results show an insistence on positive emotions in the party’s discourse and a prevalence of negative e…
Sigmund Freud: la funzione sociale dell’arte, in «Psicologia di Comunità», II-2016
2016
Beyond being the father of psychoanalysis, Sigmund Freud is an author who gave a relevant contribute to many Humanities and scientific disciplines. On this note, it’s interesting to remember the attention he paid to Aesthetics, compared to the Old Testament biblical tradition and history. The reference texts are: Michelangelo’s Moses, Moses as a Man, and the monotheistic religion, though they were written in two different periods of Freud’s production. In this sense, Michelangelo’s Moses, written in 1913, allows to find the elaboration of an aesthetic theory with a precise psychoanalytic and social connotation. Thus, psychoanalysis integrates with Humanities, beyond Aesthetics.
Trincia F. S., Husserl, Freud e il problema dell’inconscio.
2009
Recensione tedesca su Studia Phaenomenologica, IX 2009.
Luoghi reali e luoghi virtuali della filosofia: il Mosè di Michelangelo
2018
La storia della cultura è legata ai luoghi e al divenire della storia umana, nella duplice connotazione sincronica e diacronica secondo le categorie suggerite dall’antropologia e dalle scienze umane dell’età contemporanea. In tal senso non esiste una dimensione culturale astratta; giacché ogni espressione dell’uomo va correlata allo spazio e al tempo nella dimensione della geografia digitale. In effetti la geografia, posta a confronto con la storia, ad inizio del XXI secolo, è da esporre nel rispetto delle nuove e recenti esperienze del web. Di conseguenza anche la filosofia risulta essere una forma peculiare di geografia legata alla storia o di storia legata alla geografia. Un esempio embl…
Per una buona psicoanalisi dell’arte: Vygostskij e il Mosè di Freud
2012
The aim of this article is to show that Vygotskijan and Freudian positions on the psychological analysis of art move from a similar conception of art and of human mind. To demonstrate our thesis we have substantially used two works: Vygostkij’s Psychology of art and Freud’s Moses of Michelangelo. We consider that, in spite of the critic that Vygostkij makes against the psychoanalytic approach to the products of art, probably for historic reasons, the importance that he gives to the notion of form, of social context and of conscious factors in artistic creations is the same that Freud gives in his applied psychoanalysis, and this is clear in the essay on Moses. In particular, if we concentra…