Search results for "GUI"
showing 10 items of 12462 documents
Closeness and distance through the agentive authorial voice
2020
Credibility is a function associated with promotional genres and persuasion, and a powerful marketing concept (Eisend, 2006; Ming, 2006) which provides trustworthiness about the quality of products or services offered by hotels (Suau-Jiménez, 2012a, 2019). It is partly attained through the hotel’s self-mentioning in websites. When this self-mentioning is agentive with action verbs, the main instantiation is the pronoun we, projecting closeness and assertiveness. However, this self-representation is also construed with depersonalized realizations like the hotel’s proper name, other nominalizations or even pronouns like it and they, which provide attenuating aspects and create a sense of dist…
Corpus-based and corpus-driven research on translation and interpreting in Russian: the past, the present and the future
2022
Abstract (English)
 Recently, there has been a growing interest in descriptive and applied studies on translation conducted with the use of methodologies grounded in corpus linguistics. In this paper, we present an overview of state-of-the-art research in corpus-based and corpus-driven translation and interpreting studies conducted with the use of Russian corpora, notably parallel and comparable ones. In contrast to research conducted on other European languages (English, French, German, Spanish etc.), the considerable research tradition in Russian remains relatively unknown to a wider scholarly audience. We outline the scope of research conducted so far, present the most important par…
Target frames in British hotel websites
2015
This article centres on four-word phrase frames in British hospitality websites. Our aim is to identify those frames that are specific to this website genre, which we call target frames. Each phrase frame represents an identical sequence of words except for one variable word, that is A*BC or AB*D. The words that fill the slot, marked with an asterisk, are called fillers. We used a corpus-driven approach using KfNgram software to identify the phrase frames in our corpus (COMETVAL). We regard phrase frames as genre-specific when they are significantly more frequent than those found in the written section of the BNC, which represents General British English. We further filtered our selection o…
Heterogeneous knowledge: Trends in German discourse analysis against an international background
2011
This contribution maps the complex field of discourse analysis in Germany by situating its major currents and putting them in historical perspective. In a first step, it presents the major intellectual sources, such as (post-)structuralism, pragmatism/interactionism as well as hermeneutics, which have served as a backdrop for the establishment of discourse analysis as an interdisciplinary field since the 1980s. In a second step, it takes a closer look at the intellectual conjunctures in the social sciences such as Critical Theory and systems theory before turning to the discourse analytical tendencies that have emerged since the 1980s in the light of Foucault's reception in Germany. Finally…
Semiotics of pride and profit: interrogating commodification in indigenous handicraft production
2014
This study investigates the shifting terrain of pride, profit and power relations in minority language communities under contemporary globalisation. While “pride” associates linguistic-cultural heritage with identity and preservation, “profit” views these as sources of economic gain. In contemporary late capitalism, “pride” seems to be increasingly giving way to “profit”. Arguing that this transformation needs to be interrogated in terms of complexity and that a detailed, multilayered semiotic analysis can open a privileged window for such an inquiry, this study combines critical multimodal discourse analysis and an ethnographic approach to analyse processes of semiotic commodification in h…
Claude Lefort as interpreter of Machiavellian social conflict
2020
Claude Lefort, French philosopher and activist, exponent of the anti-totalitarian moment in France, has developed an original theoretical proposal on democracy and totalitarianism. When he distanced himself from the creed of the proletarian revolution as an instrument of understanding of human action, he focused on the understanding of the political as a space in which the social emerges, in which it takes shape. The idea that society acquired a unity through the revolutionary project was overturned by the knowledge that the social cannot be contained; it cannot be the object of appropriation and unification through action or knowledge without threatening freedom and the existence of societ…
E. Doyle McCarthy. 2017. Emotional Lives: Dramas of Identity in an Age of Mass Media
2019
This article reviews Emotional Lives: Dramas of Identity in an Age of Mass Media 978-0-521-82014-1
Translating Polish Fantasy – translational challenges and problems concerning culture‑rooted elements
2015
Tłumacząc polską fantasy – wyzwania i problemy tłumaczeniowe związane z elementami kulturowymi
 Niniejszy artykuł porusza kwestię trudności i problemów, które może napotkać tłumacz podczas przekładu polskich powieści z gatunku fantasy na język angielski. Zwrócono szczególną uwagę na charakterystykę i specyfikę gatunku oraz jego historię w polskiej tradycji literackiej. Druga część artykułu została poświęcona możliwym wyzwaniom towarzyszącym przekładowi gatunku fantasy zaprezentowanym przez Guttfeld [2008] oraz związanym z tłumaczeniem elementów nacechowanych kulturowo omówionym przez Hejwowskiego [2004]. W trzeciej części podano wybrane przykłady elementów kulturowych i ich tłumaczeń z…
‘Culture’ as a discursive resource in newspaper articles from Le Monde about secularism : constructing ‘us’ through strategic oppositions with religi…
2017
Building on research highlighting the complex webs of relations between secularism, culture, and religion, this study investigates how the concept of culture was utilized in discourses of laïcité from the newspaper le Monde. Articles (N = 76) published between 2011 and 2014 were analyzed using qualitative content analysis. Results revealed the agency associated with the use of culture as it was strategically – rather than systematically – used in opposition to religion. Overall, culture – and the practices it defined – tended to be represented as normal and invisible. On the other hand, religion tended to be constructed as a disruption to secularism and the corresponding cultural reality. T…
Embodiment and American Sign Language
2016
Little is known about how individual signs that occur in naturally produced signed languages are recognized. Here we examine whether sign understanding may be grounded in sensorimotor properties by evaluating a signer’s ability to make lexical decisions to American Sign Language (ASL) signs that are articulated either congruent with or incongruent with the observer’s own handedness. Our results show little evidence for handedness congruency effects for native signers’ perception of ASL, however handedness congruency effects were seen in non-native late learners of ASL and hearing ASL-English bilinguals. The data are compatible with a theory of sign recognition that makes reference to intern…