Search results for "Gratification"
showing 10 items of 20 documents
Openness to experience as a predictor of L2 WTC
2018
Abstract This paper aims to provide empirical evidence for the relationship between openness to experience and L2 willingness to communicate (WTC). The study posits that openness as a personality dimension may have a dual effect—both direct and indirect—on one's L2 WTC levels. First, openness directly influences L2 WTC through its stable character, shaping one's cognition, affect and behaviour. Also, it has a possible dual indirect impact by mediating perceived communicative competence and language anxiety. According to the results of step-wise multiple regression, openness can be regarded a significant predictor of L2 WTC, explaining 21% of its variability. It may be concluded that student…
The Prevalence and Gratification of Nude Self-Presentation of Men Who Have Sex with Men in Online-Dating Environments: Attracting Attention, Empowerm…
2017
This study builds on research about the importance of body presentation among men who have sex with men (MSM) by exploring the phenomenon of nude body presentation in online dating environments. In a quantitative survey of N = 9,235 MSM users of a gay online dating site (ODS) in Germany, the prevalence of nude pictures and gratifications sought while displaying them were investigated. About two-thirds of the participants declared that they use nude pictures in their dating profiles, with only small differences in prevalence between members of different ages, education levels, and sexual orientation. Furthermore, the results indicate that the use of nudity is driven by three underlying grati…
Optimal Dynamics of Functionality Development in Open Innovation
2009
Abstract Sustainable functionality development has become crucial option for firm's survival in a new paradigm confronting a post-information society. This can be realized by earlier emergence of functionality development. In this context, effective utilization of external innovation resources leads to follower substitution for leader in open innovation. This substitution induces advancements of innovative goods by substituting gratification of their consumption for resistance to them. Thus, optimization of utmost gratification of consumption under certain investment would be crucial for firm strategy. Optimal functionality development dynamics is analyzed in this paper by integrating produ…
Examining the Performance of Brand-Extended Thematic-Content : The Divergent Impact of Avid- and Skim-Reader Groups
2017
Today, the reading online content is a daily habit for many users. In an online environment, users encounter brands, who hope to attract visitors to their online spheres of influence through brand-extended thematic-content. The purpose of this study is to investigate this phenomenon and assess its impact on both the readers of the content and the brands. To do this, we use structural equation modeling to analyze data from two groups, skim readers and avid readers, who vary in terms of the behaviors they invest in the reading of brand-extended thematic-content. The findings reveal that brand-extended thematic-content affects divergently on the brand attitude formation of these two groups. Sp…
Validating the Gratifications Associated with the Use of the Smartphone and the Internet by University Students in Chile, Ecuador and Spain
2021
The pervasiveness of the smartphone and the Internet among young university students can cause both benefits and problematic behaviour mediated by the motivations of the users. This study, using th...
The role of travel motivations and social media use in consumer interactive behaviour: a uses and gratifications perspective
2020
This paper explores the influence of travel motivations and the gratification provided by social media in consumer stickiness to social media, intention to create user-generated content, and electronic word of mouth (eWOM) review adoption. The study follows a mixed-methods approach. First, a concept mapping study was undertaken to identify the main travel motivations and the gratifications provided by social media when consumers search for information on tourism destinations. A second study using structural equation modelling and SmartPLS 3.2.7 with a sample of 401 heavy users of social media showed the relationships between individual travel motivations and gratifications provided by socia…
Ethnic and Religious Conflicts in France
2011
International audience; This chapter presents a detailed analysis of current and historical interethnic relations in France. Kamiejski, De Oliveira, and Guimond apply several theories in exploration of the variables related to the development of the existent ethnic tensions in this region. Policy models are also evaluated and considered as means of engendering harmony in the future. Discussion of the most recent and largest immigrant group to France, the Maghrebians, reveals several factors associated with increasing tensions including the large degree of assumed difference in values, religion, and culture. The authors recognize that France has set the stage for positive interethnic relatio…
Consumer Motivations for Click-and-Collect and Home Delivery in Online Shopping
2018
Multichannel retailers are implementing cross-shopping options such as click-and-collect with the objective of better serving their customers. When consumers shop online to multichannel retailers they usually can choose between home delivery or click-and-collect (delivery at a nearby store). In this paper we investigate the consumers’ motivations behind this choice. Our results reveal that click-and-collect is explained by higher hedonic orientation whereas home delivery is explained by convenience orientation. Immediate gratification, and perceived delivery risk do not play a significant role in the choice.
The Relationship between General Intelligence and Media Use among University Students
2020
Students’ information selection process might be influenced by their choice of media sources, their learning contexts and motivation to use certain media as well as their general intelligence, which is crucial for information processing. This study examines the relationship between the general fluid intelligence and the media use of 709 first-year business & economics students from 44 universities in Germany for two different learning purposes: informing oneself about B&E topics and preparing for lectures and exams. Accordingly, the motivator information seeking is divided into curiosity driven and goal driven information seeking. Three types of media sources were included: common news sour…
Recherche d'information sur Internet et expérience de consultation
2001
International audience; Le propos de cet article est de caractériser, sur un plan théorique, la nature de l'expérience vécue par le consommateur lors de la consultation d'Internet, de façon à trouver le meilleur design d'un site commercial. Il compare l'expérience de consultation vécue selon que l'objectif initial poursuivi par l'utilisateur est la distraction ou la recherche d'information. Il examine les sources de gratifications et de frustrations contribuant à la valorisation de cette expérience.