Search results for "Hospitality Industry"
showing 10 items of 50 documents
ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions
2012
The concept of integrated marketing communications (IMC) has received considerable attention in the marketing literature over the past decade. Boosted by advancements in information and communication technology (ICT), IMC is starting to be considered as an element that contributes to creation of brand equity. This research studies, in greater detail, the IMC, ICT, and brand-equity concepts in the hotel sector, while adopting a consumer-centric approach. In particular, it intends to describe the relationships that exist between these variables through the causal model of investigation. A total of 101 guests were interviewed in 13 hotels in Dalmatia, the largest region on the coast of Croatia…
The Travel and Tourism Industry
2017
Earlier chapters focused on the intersection of terrorism and tourism, but this depends on how terrorists changed their tactics to instill terror in society. Some decades ago, terrorists selected celebrities, important persons, or chief police officers as main target of their attacks, but now this role is filled by tourists and global travellers. The situation worsened when Abu Bakr Al-Baghdadi declared jihad against ‘tourism and modern hot-spots of consumption’. The concept of mobilities was historically manipulated by Western powers to impose a one-way discourse which aims to discipline the Other as inferior to European masters.
Tracing multisensory food experiences on Twitter
2021
How a food, or a dish, is named and how its components and attributes are described can all influence the perception and the enjoyment of the food. Therefore, tracing patterns in food descriptions and determining their role can be of value. The aims of this study were the following: (1) to describe the multisensory food experience as represented in microblog entries concerning food and drink on Twitter, (2) to provide an overview of the changes in the above-mentioned food representations during the period 2011‐20, and (3) to contribute to a broader understanding of the human‐food relationship as reflected on social media ‐ in this case Twitter ‐ and outline its potential utility for the res…
Exploring alternative approaches in service industries: the role of entrepreneurship
2008
Today, it is widely recognised that the success and vitality of the service sector are essential factors in measuring an economy’s progress, its quality, and its future expectations. It not only im...
Environmental sustainability in hotels: a matter of category?
2012
As in other economic activities, companies in the hospitality industry have proposed several practices and implemented technology solutions to pursue environmental sustainability of their activities and minimise their impact on climate change. Some applications of information and communication technologies (ICT) may contribute to the reduction of the demand of supplies, water and energy by hotels. In the present paper, we aim at exploring the influence of the hotel category on the implementation of environmental-friendly technologies in hotels. Considering a sample of Spanish hotels in the most important cities, we evaluate the relationship between the level of implementation of certain tec…
A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
2017
After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and degraded quality of product and services. The objectives of this research is to examine how the Egyptian hospitality properties manage this dilemma through their marketing practices, and to propose a new marketing mix model that adds new layers of depth to the traditional marketing mix model. A methodological framework was designed to help in the assessment process of management practices pertaining…
Similarity and Consistency in Hotel Online Ratings across Platforms
2019
Online ratings are a major driver of hotel choice. There are many ratings platforms, and the number of evaluations is huge. This article analyzes if hotel ratings vary across platforms, vary over time, and if consistency in ratings can be observed. Longitudinal online ratings taken from 11 platforms over a two-year period were analyzed through Self-Organizing Maps. The findings suggest a similar pattern of online ratings across most of the platforms, except for Yelp and HolidayCheck. In addition, the evaluation patterns are stable over time, and the analyzed attributes do not contribute decisively to explain the overall evaluation of hotels, which implies that tourists use a noncompensator…
An integrated fuzzy-stochastic model for revenue management: The hospitality industry case
2016
Revenue management aims at improving the performance of an organization by selling the right product/service to the right customer at the right time. This task is very dependent on uncontrollable external factors. In the hospitality industry, rooms of the hotel represent perishable assets and fixed capacities at the same time. Therefore, in the case of a stochastic process for customers calling in reservations prior to a particular booking date, a common problem for hotels is to devise a policy for maximizing the total expected profit conditional on the set of bookings. We propose a fuzzy model for the hotel revenue management under an uncertain and vague environment. Fuzziness of objectiv…
Service characteristics as moderators of the entry mode choice: empirical evidence in the hotel industry
2012
Although a considerable amount of research has explored the entry mode choice, results regarding the direct influence of some variables on the entry mode choice evince a lack of a clear consistency. By introducing the moderator effect of the nature of the services being provided by the firm, we explain some of these inconclusive results. We use a comprehensive database on the Spanish hotel industry which covers nearly all the operations carried out by the majority of Spanish hotel chains up to 2011. We found that both intangibility and complexity of the services offered by the hotel moderate the relationship between environmental uncertainties and entry mode choice by increasing the propens…
Employees' overestimation of functional and relational service quality: A gap analysis
2005
This study extends previous research on gap analysis of service quality by including not only functional service quality but also relational benefits. To this end, a field study was carried out in 36 hotels and 35 restaurants. The samples consisted of 213 employees and 657 customers. A questionnaire format was used to measure both functional and relational service quality, as well as customers' loyalty. When comparing employee and customer perceptions, gaps potentially range from ‘overestimation’ (employees' perceptions are greater than customers' perceptions) to ‘underestimation’ (customers' perceptions are greater than employees' perceptions). In general, the results indicated that the em…