Search results for "Hotel"
showing 10 items of 112 documents
Value co-creation among hotels and disabled customers: An exploratory study
2014
This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications o…
Segmenting customers according to online word-of-mouth about hotels
2021
There is a renewed interest in the study of online word-of-mouth behavior due to the increasing use of the Internet and the development of social networks. This paper focuses on the receiver perspective to analyze the unequal influence of the antecedents of online consumer searches. The main purpose is to detect the heterogeneity of the effect of different motivations (convenience, risks reduction and social reassurance) and the volume of comments on the willingness to check online reviews. Based on 393 guests of hotels, a mixture regression model indicates the existence of three internally consistent segments, which reveal the varying influence on consumer intentions to look at online comm…
Tracing multisensory food experiences on Twitter
2021
How a food, or a dish, is named and how its components and attributes are described can all influence the perception and the enjoyment of the food. Therefore, tracing patterns in food descriptions and determining their role can be of value. The aims of this study were the following: (1) to describe the multisensory food experience as represented in microblog entries concerning food and drink on Twitter, (2) to provide an overview of the changes in the above-mentioned food representations during the period 2011‐20, and (3) to contribute to a broader understanding of the human‐food relationship as reflected on social media ‐ in this case Twitter ‐ and outline its potential utility for the res…
Advance booking across channels: The effects on dynamic pricing
2021
This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed…
Implementation of internal marketing in hotels – a case study of the Opole market
2021
This study assesses the extent to which Opole hotels rely on internal marketing. The assessment is based on results of a case study, analysis of documents, a diagnostic survey and logical analysis and construction. A questionnaire survey conducted in 12 hotels, accounting for about 92% of all hotels in Opole, was used to produce descriptive statistics of hotel characteristics. Most hotels evaluated in this study already use internal marketing. The most common marketing tools include training sessions, communication and information support, and active assistance provided by managers or owners to their employees. The main factors influencing the implementation of internal marketing in Opole h…
Territoire, formation, gouvernance : des relations complexes et paradoxales
2003
andré Giffard und Christine Guégnard, Gebiet, Ausbildung, Führungsstil : ain komplexes und paradoxes Beziehungsgeflecht. Die Einführung eines neuartigen Weiterbildungspraktikums dient den Autoren dieses Beitrags als Grundlage, die politischen Strategien einer Gebiets-körperschaft in Sachen Berufsbildung zu beschreiben. Anhand der Kontakte und Beziehungen zwischen dem Regionalrat von Burgund, der staatlich anerkannten Organisation zur Abgabenverwaltung des Hotel- und Gaststättengewerbes, einem lokalen Ausbildungszentrum des staatlichen Schulwesens sowie einer regionalen arbeitsmarkt- und bildungspolitischen Beobachtungsstelle sollen die dabei existierenden Arten der Beziehung und Formen der …
Anglicisms in Tourism Language Corpora 2.0
2015
Abstract The world of tourism has evolved in recent times because of the impact of the Internet. Tourism enterprises have expanded their commercial point of view and have found a faster way to reach clients through increased tourism advertising on the Web. Along with this increase in advertising are the opportunities to study the lexicon of tourism. One of the main points in this lexicon is the use of foreign words, especially the use of Anglicisms due to English's status as a universal language in these contexts. In this article, we will study the Anglicisms in Spanish tourism from these points of view: • why these words are used; • in what context they are used; • if we use original forei…
Mines and quarries production: A driver analysis of withdrawals in Italy
2020
Abstract The growing demand for non-energy mineral resources has determined relevant withdrawals as well as import-export flows. This paper aims to disentangle the drivers of raw non-energy mineral resources extraction in Italy. Using a new dataset of raw resources extracted from mines and quarries in the 21 Italian regions (19 regions and 2 autonomous provinces of Trento and Bolzano) for the period 2013–2016, our empirical analysis confirms the relevance of mining and quarrying producer price index as well as the manufacturing and construction sectors as main drivers. In line with the Hotelling (1931)'s theory, a positive relationship between m&q mineral resources extraction intensity and …
A new marketing mix model to rescue the hospitality industry: Evidence from Egypt after the Arab Spring
2017
After January 25th 2011 Egypt witnessed political, economic and social instability leading to drastic consequences in the hospitality and tourism industry. Thus unstable situation reflected on the deteriorated occupancy percentages that led to declined profit margins, higher employee layoffs and degraded quality of product and services. The objectives of this research is to examine how the Egyptian hospitality properties manage this dilemma through their marketing practices, and to propose a new marketing mix model that adds new layers of depth to the traditional marketing mix model. A methodological framework was designed to help in the assessment process of management practices pertaining…
La segmentazione della domanda e dell’offerta nell’industria dell’ospitalità
2010
No two customers are identical, even whereas they belong to the same marketing program or they choose the same product or service (Withiam G., 2000). Revenues, costs and therefore profitability differ because of the different effort required to meet the specific need of the specific consumer or group of customers. When competing, firms target information towards specific segments through direct marketing initiatives and actions (Cross R.G., 1997). This finding underlines the importance of knowing in advance customer’s characteristics, even before thinking at the service to provide, and aims to illustrate how the lodging industry normally segments its customers, and which group of customers …