Search results for "ISING"

Quality of information about oral cancer in Brazilian Portuguese available on Google, Youtube, and Instagram

2020

Background To evaluate the quality of oral cancer information in Brazilian Portuguese on Google, YouTube, and Instagram. Material and Methods The first 100 links of each platform characterized the initial sample. The websites and Instagram were evaluated using the JAMA benchmarks, the Discern instrument, and the Flesch readability index (Flesch Reading Ease). The existence of Health on the Net (HON) code was also registered on websites. The usefulness of each video on YouTube was classified as not useful, slightly useful, moderately useful, or very useful. Results Thirty-four websites, 39 Instagram posts, and 57 videos were evaluated, of which 18 (33.3%) websites and 19 (48.7%) Instagram po…

Evolution of strategy narration and leadership work in the digital era

2019

This paper examines the evolution of strategy narration, contributing to ongoing discussions in this field. Our empirical data, gathered from a large Finnish co-operative bank, cover three decades. According to our findings, digitalisation has brought about an epoch change in strategy narration, as top management has strongly adopted digital media in their leadership work, which has replaced ‘traditional’ face-to-face strategy meetings and public presentations by gatherings on digital platforms, including webcasting, intranet and Skype. This has brought about a leadership vacuum, and left organisational members long for their superiors to ‘exercise’ some traditional leadership practices, su…

The Influence of Alcohol Advertising in Underage versus Overage Alcohol Consumption: Affective Responses and Advertising Effectiveness

2011

It is widely accepted that a framework is necessary to regulate advertising activities. Advertising has a responsibility within our economic system, to provide information on new and existing products and services. Economic health of both buyers and competitors is affected if the advertising system is injected with false or misleading claims. Thus, Government and self-regulation associations should create a set of rules which define and control the behaviour of the advertising companies. Taking into account the power attributed to advertising for influencing consumer behaviour, some of those mentioned rules are established to protect the audience.

Sensibilización de género en la traducción a través de TAV y publicidad

2020

El objetivo de esta investigación es describir un estudio piloto realizado con 46 estudiantes de Traducción y Mediación Intercultural en un módulo de lengua inglesa nivel avanzado. Adaptamos el modelo de conciencia intercultural de Borghetti y Lertola (2014) mediante la subtitulación, una modalidad de TAV (Traducción Audiovisual) para abordar cuestiones de género y lenguaje en relación con el género en relación con la subtitulación de un anuncio de gel corporal de Old Spice. Los resultados muestran que nuestros estudiantes no consiguieron transmitir de manera satisfactoria el mensaje sexista del anuncio en su paso al castellano, lo cual se pudo confirmar al comparar la traducción de nuestro…

Exit, voice, loyalty to sport organization power

2020

Tobacco and health : the changing role of the media

2015

Podeu consultar la versió en català a: http://hdl.handle.net/2445/103102

Pantilliset on tour : Code-switching in Finnish magazine advertisements

2010

 Mainonnan määrä lisääntyy eri medioissa ja sen myötä mainonta vaikuttaa käyttäytymiseemme yhä enemmän. Maailman globalisoituessa englannin kielen rooli muuttuu myös mainonnassa. Englanti on usein monikielisen mainonnan suosituin vieras kieli maailmanlaajuisesti ja sitä hyödynnetään suomalaisessa lehtimainonnassa yhä enenevässä määrin. Englannin kieltä sekä englannin ja suomen kielen välistä koodinvaihtoa suomalaisessa mainonnassa on tutkittu aiemminkin, mutta huomioimatta on jäänyt englannin kielen määrä suomen kieleen verrattuna. Tämän kandidaatintutkielman tarkoituksena oli selvittää missä suhteessa suomen kieli on korvattu englannin kielellä kahden suomalaisen yleisaikakauslehtien, Imag…

Do Men and Women Differ When Purchasing Private Label Goods?

2014

In the context of shopping goods, this paper analyzes the key variables in men and women when they have to face private label purchase decision: attitude towards private label, value consciousness, brand consciousness, involvement with the product and private label purchase intention. The moderating role of gender in the relationship between those variables is also analyzed. On a sample of 433 individuals, and considering two different shopping goods, results showed differences between men and women in all the variables, except in the value consciousness. Furthermore, due to a multigroup analysis technique, we found more differences between the variables affecting PL purchase intention. Acc…

Ethical Challenges of Hybrid Editors

2016

In times of turbulence in the media industry, media organizations are looking for new business models. Digitalization has led traditional news media organizations to testing new forms of advertisement, such as sponsored content and native advertising, whereas others, such as lifestyle magazines, have a longer history in collaborating with brands. Editors are key players in these developments, since they are journalist–managers and decision makers within those daily practices that shape policies and influence new product innovation and development. In this study, we examine from the editors’ point of view, how they see the process of adopting novel forms of advertisement and what ethical cha…

Essential Oils: Analytical Methods to Control the Quality of Perfumes

2013

Cosmetic products, including perfumes, are regulated by a single law concerning important aspects, such as composition or labeling, in order to protect public health. A revision on the regulatory aspects for fragrance chemicals in cosmetics and household products is exposed here. Quality control of both, commercial perfumes and raw materials, is important for perfume manufacturers to assure that the finished perfume is the one that was formulated. On the other hand, analytical methods are necessary to assure, for safety purposes, that there are no undesired or banned compounds present in the finished product. Methods for perfume analysis are compiled and revised with special emphasis on the…