Search results for "ISING"
showing 10 items of 1141 documents
Integrating Keyword Advertising and Dynamic Pricing for an Online Market Place
2014
Keyword Advertising is a main marketing instrument for e-commerce companies in order to generate traffic from search engines on their website. The costs for Keyword Advertising are determined in an auction that is conducted for every single search query, which is entered in by a user. In case of an online market place, each adlink provided by the search engine refers to an ordered list of products on the website of the online market place. Hereby, the price of the product is oftentimes one important criteria for the user when deciding for one or the other product from the list. However, existing models assume the price of products to be exogeneous. By taking into account the prices of linke…
Aesthetics of Nutrition, Ethics of Animality: the Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market
2018
The topic of this paper concerns the packaging of vegan and vegetarian products in the Italian organised distribution market. Large-scale organised distribution and vegetarianism's choice of packaging is related to current dietary trends which, as is often the case with eating choices and habits, intertwine as they massively spread. Which are the visual and verbal strategies that are adopted to give meaning, in the Italian culinary landscape, to vegan and vegetarian foods sold through large-scale distribution? The aim is to outline, through the methodology of Semiotics, the sensorial mechanisms and cultural grids that shape this food universe, and the way it interacts with other categories …
Attitude, Quality and Satisfaction Toward Distributor Brands in Durable Goods: The Influence of Consumers’ Price Consciousness
2015
This study analyzes how consumers’ general attitude towards distributor brands, the perception held by the individual on the quality differences between distributor and manufacturer brands, as well as the anticipated satisfaction with the product are key variables for explaining the intention to purchase durable goods with distributor brands. As a significant contribution the influence of consumers’ price consciousness as a moderating variable is tested.
Information Content Analysis of TV Advertising - The Spanish Case
2015
Atter analyzing the information content of 477 ads aired by the two main Spanish TV channels we found that not all ads provided objective information, but that the proportion of informative ads and the amount of information carried by them seems to be greater than in other countries of our economic environment. There were no significant differences in informative content between the two channels, but there were differences with regard to product categories advertised. Future research could be directed towards expanding the categories for information analysis of TV ads given their continued presence in the life of the average consumer.
The Use of Fear Appeals in Greek Magazine Advertisements
2015
This paper examines fear appeals in Greek magazine advertisements. A total number of 3,262 advertisements were selected from a sample of 14 magazines representing various genre. Advertisements were content analyzed, on the basis of fear appeal categories and consequences. The findings indicate that advertisements use the fear appeal in 16.46 percent of the total number examined. Positive fear appeals and social consequence theme show the highest frequency of appearance with 91.06 and 79.83 percent respectively. There is also a variance in the use of various types of fear appeals, according to magazine classifications and product categories.
Homeopathic remedies and mass advertising in Spain: 1880-1910
2020
La homeopatía se introdujo en España en la década de 1830, pero vivió su época dorada a finales del siglo XIX. Tradicionalmente se había dicho que la causa era la buena respuesta de los remedios homeopáticos frente a las epidemias de cólera que sobrevinieron en las décadas de 1880 y 1890. Aquí se demuestra que la publicidad de masas actuó a gran escala para legitimar los productos homeopáticos. En primer lugar, apareció la publicidad vinculada a empresas norteamericanas que pretendían abrir un mercado global. A continuación, fue una publicidad impulsada por farmacéuticos locales convertidos en fabricantes de producos homeopáticos. A través de estas dos fases, la publicidad de masas alteró l…
An adaptive approach to learning the preferences of users in a social network using weak estimators
2012
Published version of an article in the journal: Journal of Information Processing Systems. Also available from the publisher at: http://dx.doi.org/10.3745/JIPS.2012.8.2.191 - Open Access Since a social network by definition is so diverse, the problem of estimating the preferences of its users is becoming increasingly essential for personalized applications, which range from service recommender systems to the targeted advertising of services. However, unlike traditional estimation problems where the underlying target distribution is stationary; estimating a user's interests typically involves non-stationary distributions. The consequent time varying nature of the distribution to be tracked i…
QUALITY ANALYSIS REGARDING ADVERTISEMENTS OF SMALL AND MEDIUM–SIZED ENTERPRISES
2012
The aim of the paper is to determine and analyse the quality of advertisements created by small and medium–sized enterprises (SMEs) of Latvia. SMEs often devote unreasonably little attention to the quality of making an advertisement regardless of the restrictions faced by SMEs in their activity: lack of resources, lack of marketing experience, scope of business activity, as well as tactical and strategic customer–oriented problems. The owners of SMEs do not have the required knowledge and experience in making efficient advertisements, entrepreneurs do not believe in the effect, which may be obtained from marketing communications by laying greater emphasis on other marketing activities and, …
Parallelization of the Wolff single-cluster algorithm.
2010
A parallel [open multiprocessing (OpenMP)] implementation of the Wolff single-cluster algorithm has been developed and tested for the three-dimensional (3D) Ising model. The developed procedure is generalizable to other lattice spin models and its effectiveness depends on the specific application at hand. The applicability of the developed methodology is discussed in the context of the applications, where a sophisticated shuffling scheme is used to generate pseudorandom numbers of high quality, and an iterative method is applied to find the critical temperature of the 3D Ising model with a great accuracy. For the lattice with linear size L=1024, we have reached the speedup about 1.79 times …
Impact and Evaluation of Major Sporting Events
2006
Ever more cities and countries are bidding to stage major sporting events. One of the main reasons for this is the economic benefit expected by decision makers and citizens. From the perspective of...