Search results for "KNOWLEDGE"

Social Media Marketing and Value Co-Creation

2017

Nowadays social media and brand communities provide virtual places where the consumers can publicize their opinions about products and services and play an active role as marketers, advertisers, value creators through electronic word-of-mouth. Since most of the times these dynamics flow out of business control, in order to pursue firms' objectives, managers and marketers operating in many sectors look at the web social community with growing interest. The present chapter presents a system-wide analysis of the links and feedback mechanisms between the different aspects of value co-creation through social media marketing and brand communities. For the purpose, it is proposed a qualitative mod…

Identifying paths to audience success of media products: the media decision-makers’ perspective

2017

Research on media success factors is a fragmented field. Definitions, measures, and methods vary, and findings are often inconsistent. In an attempt to fill this perceived research gap, we distilled generic success factors of media products from the literature. Guided by theory and empirical findings, these factors were aggregated to complex concepts, building blocks of success that we further investigated in an exploratory qualitative study. We found that the building blocks are applicable to all types of media, independent of seriality and content types of media products. Subsequently the research question of this article is: Which building blocks of success are most important for media p…

2019

ABSTRACTOrganisational ambidexterity – the ability of a company to successfully link exploitation and exploration – is a fruitful approach for cross-border management. It is a crucial concept for m...

Social Media Marketing and Value Co-creation: A Dynamic Performance Management Perspective

2017

The diffusion of web-based technologies has transformed the today consumers, shifting them from mere users to content generators, able to influence each other’s opinions and choices. Such trend discloses important consequences for firms, products and brands. In order to support strategic and operational decision-making, this study frames the phenomenon of social media marketing into the value co-creation paradigm and shows how to design an analytical framework combining performance management and System Dynamics.

The decision support system for telemedicine based on multiple expertise

1998

This paper discusses the application of artificial intelligence in telemedicine and some of our research results in this area. The main goal of our research is to develop methods and systems to collect, analyse, distribute and use medical diagnostics knowledge from multiple knowledge sources and areas of expertise. Use of modern communication tools enable a physician to collect and analyse information obtained from experts worldwide with the help of a decision support medical system. In this paper we discuss a multilevel representation and processing of medical data using a system which evaluates and exploits knowledge about the behaviour of statistical diagnostics methods. The presented te…

IDENTIFICATION OF CAREER MANAGEMENT SKILLS RELATED PROBLEMS IN THE STUDY PROCESS OF PODOLOGISTS

2016

<p>Despite the competencies acquired in study process, results of learning, diploma and provided guidance measures podologs as same as other young specialists often lack skills to create successful proffesional career in their field.</p> <p>At this moment in Latvia, specific proffesion, including podologs, career management skill set is not defined. For students of podology learning of mentioned skills is indirectly integrated in educational process, which is reflected by the study program aims, methods and expected results.The aim of the article is to analyse career management skills identification problems in study process of podologs and in this regard, by empirical res…

Seminars on Software Maintenance and Evolution: An Empirical Study of the Background Factors Affecting Student Success

2013

Software maintenance and evolution (SME) is an important but challenging topic area for university-level computer science education. Seminars can be used to provide students with versatile and up-to-date knowledge on scien- tifically relevant issues. We organized three systematic university-level seminars on SME. In these seminars 127 groups have each been assigned the task of analyzing one scientific SME article. The main results concern background factors re- lating to the students, groups and articles as these affect student success in the seminars. This paper presents a strict statis- tical analysis and a discussion of these factors. Fourteen hypotheses were set and tested regarding the…

Case of Latvia in the Evaluation of Adult Education: Issues and Solutions

2015

<p><em>In the context of research the evaluation of adult education is analyzed as a process and outcome, emphasizing the evaluation of performance; goals are related to the assurance of quality and sustainability according to learners' needs; competence indicators are methodology, motivation, communication and management; evaluation involves self-evaluation, external evaluation and consolidation.</em></p><p><em>The goal of the article is to analyze the experience of adult educators in the field of evaluation. Methods - analysis of literature and interviews with Latvia’s education policy makers and implementers in AQUAD environment.</em></p>&l…

Students' Information Literacy Development as a Guarantee of Qualitative Studies

2015

Publication devoted to information literacy development updates. Information literacy competencies as the basis for the success of a human life takes on a special significance in higher education teaching. Success of this process is driven by university cooperation partners: teachers, librarians and administrations work. Teachers implement information literacy development methods courses, librarians responsible for information resources in institution make up their own training system, but the administration - facilitates the implementation of information literacy and financial support. Competencies based on governmental, professional or institutional defined standards, which can provide an…

Influences on the Development of Economic Knowledge over the First Academic Year

2020

Despite significant research, it remains unclear whether the goal of developing domain-specific knowledge in higher education is actually being achieved. This is also true for the internationally most popular study domain of business and economics. In Germany, a test for measuring economic knowledge was validated, enabling the analysis of change in knowledge over the course of studies. Business and economics students from across Germany were surveyed over the course of one study year: 7,111 beginning students in the winter term of 2016/2017, and 1,705 third semester students in the winter term of 2017/2018. Investigating the longitudinal matched sample of 734 students who took part at both …