Search results for "LUE"
showing 10 items of 8383 documents
The Influence of Religion on Life Satisfaction in Italy
2021
Italy is the cradle of Catholicism and, despite the secularization process, religion continues to be part of its national culture. Although Italian sociologists have investigated the religious paradigm in Italy, there are aspects of such phenomenon still little explored. This paper examines the potential influence religion has on individuals’ life satisfaction. Data from the European Value Study survey provides evidence of a two-way interaction between religion and life satisfaction, with a substantial effect only in the case of public religious forms. This association seems to be moved by the mechanism of social support, and it differs across Italian regions. Results confirm the hypothesis…
The Process of Selecting Influencers for Marketing Purposes in an Organisation
2023
Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with their target audiences. Influencers can affect purchase intentions if the audience identifies with them. For a successful collaboration with an influencer, an organisation needs to ensure that the brand fit is suitable, as the audience will become suspicious if the paid collaboration is too apparent. In addition, an organisation can ask an influencer to perform many roles during the collaboration. The objectives of this study, therefore, are to discover how organisations ens…
Social media influencer: a new hybrid professionalism in the age of platform capitalism?
2023
International audience; Chapter 13 Social media influencer: a new hybrid professionalism in the age of platform capitalism? by P. Sedda and O. Husson, analyses the way social media influencers, acting in the context of communities of practice, participate in redefining professionalism and professional practices in marketing and communications fields while promoting social values or advocating for a cause of public interest. Using a methodological approach based on interviews and ethnographic observation, the study considers the influencer as a specific case of “hybrid professionalism” (Noordegraaf 2007) in which quantitative performance criteria, prescribed by platforms, are combined with c…
The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic
2022
During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office initiated a communication campaign that utilized social media influencers to communicate timely instructions regarding the pandemic. However, it is uncertain how social media influencers adapt to briefings of public organizations given that they typically work with brands that align with their own interests and expertise, which rarely is epidemiology. We use the two-step flow of communication model and social influence theory to analyze research data that consisted of 96 Instag…
Populārās Latvijas personas Instagram vietnē kā viedokļa līderi kosmētikas un modes preču segmentā Latvijas patērētāju starpā 2016.-2017. gadā
2018
Maģistra darba mērķis ir izpētīt sociālajā tīklā Instagram populāro Latvijas iedzīvotāju auditorijas izcelsmi un aktivitāti; noteikt, vai sociālajā tīklā Instagram Latvijas ietekmētāji ir bijuši viedokļu līderi Latvijas iedzīvotājiem vecumā no 18 līdz 35 gadiem modes preču segmentā 2016.-2017.gadā; noteikt faktorus, kas ļauj identificēt un izvērtēt sociālo tīklu ietekmētājus kosmētikas līdzekļu un apģērbu jautājumos. Darbā aplūkotās tādas tēmas kā patēriņa kultūra, demonstratīvs patēriņš, etalongrupas, viedokļu līderi, komunikācija no mutes mutē, sociālo tīklu ietekmētāji un to atlases un novērtēšanas paņēmieni. Tika izmantotas trīs pētījuma metodes – kontentanalīze, daļēji strukturētās int…
Friends, academic achievement, and school engagement during adolescence : A social network approach to peer influence and selection effects
2018
Abstract Peers become increasingly important socializing agents for academic behaviors and attitudes during adolescence. This study investigated peer influence and selection effects on adolescents' emotional (i.e., flow in schoolwork, school burnout, school value), cognitive (i.e., school effort), and behavioral (i.e., truancy) engagement in school. A social network approach was used to examine students of post-comprehensive education in Finland (N = 1419; mean age = 16). Students were asked to nominate peers to generate peer networks and to describe their own school engagement at two time points (one year apart). Network analyses revealed that the degree to which peer influence and selecti…
Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power
2018
Before the emergence and high popularity of social media, individuals or even collectives of individual citizens rarely had strong voice in public discourse. Social media, and its social network sites (SNS), have allowed individual people to form communities to create discourse around issues they find meaningful, and even unite their power to fight for a common cause and potentially influence changes in society. The objectives of the thesis were to investigate what types of ‘societal influence (SI) oriented SNS communities’ the Internet and social media arena consists of and how their potential communicative power is formed, even to the extent that they can challenge news media and business…
"Szkiełko i oko czy uczucie i wiara" - dylematy pracownika socjalnego
2017
W swojej codziennej pracy pracownicy socjalni doświadczają dylematów etycznych związanych z bezpośrednią praktyką zawodową. Dotyczą one m.in. takich zagadnień, jak: niepewność co do słuszności dokonywanych wyborów, konieczność wybierania między działaniem skutecznym a działaniem zgodnym z przepisami czy podejmowaniem działań wbrew oczekiwaniom i woli klienta. Czym się kierować: czy pozostać w zgodzie z własnym sumieniem, dostosować się do przepisów, pozostając w konflikcie z samym sobą, czy może częściowo dostosować system własnych wartości do przepisów, naginając je do własnego sumienia?
Health Promotion Interventions in Sports Clubs: Can We Talk About a Setting-Based Approach? A Systematic Mapping Review
2019
Many researchers and authorities have recognized the important role that sports clubs can play in public health. In spite of attempts to create a theoretical framework in the early 2000s, a thorough understanding of sports clubs as a setting for health promotion (HP) is lacking. Despite calls for more effective, sustainable, and theoretically grounded interventions, previous literature reviews have identified no controlled studies assessing HP interventions in sports clubs. This systematic mapping review details how the settings-based approach is applied through HP interventions in sports clubs and highlights facilitators and barriers for sports clubs to become health-promoting settings. In…
The role of social media and influencers during COVID-19 crisis: users’ evaluations
2020
Bakalaura darba „Sociālo tīklu un influenceru loma COVID-19 vīrusa krīzes apstākļos: lietotāju vērtējumi” mērķis ir noskaidrot, kāda ir sociālo tīklu un influenceru ietekme uz auditoriju COVID-19 vīrusa krīzes situācijas apstākļos un noskaidrot vai tie maina auditorijas rīcību un uzskatus šajā ārkārtas situācijas laikā. Darba teorētiskā bāze ir sociālo tīklu raksturojums, krīze, krīzes komunikācija, masu un pūļa psiholoģija, influenceru loma krīzes apstākļos, lietojuma un apmierinājuma teorija. Ar daļēji strukturētās intervijas un tiešsaistes aptaujas pētniecības metodēm, tika noskaidrots kā mainās sociālo tīklu lietojums krīzes apstākļos.