Search results for "Loyalty"
showing 10 items of 219 documents
Emotions in segmentation
2004
Abstract This paper presents an empirical study into tourist segmentation based on consumption emotions evoked by the enjoyment of leisure and tourism services. The research was conducted with 400 tourists visiting attractions. Taking as a basis the bidimensional approach to emotions—pleasure and arousal dimensions—the results provide support for the suitability of emotions as a segmentation variable. Those experiencing greater pleasure and arousal showed an increased level of satisfaction as well as more favorable behavioral intentions, meaning loyalty and willingness to pay more. Among the recommendations directed towards service organizations is the incorporation of affective variables i…
Public Opinion, National Integration and National Identity in Spain: The Case of the Barcelona Olympic Games
1997
. This article analyses the impact of the Barcelona 1992 Olympic Games on national integration and national identity in Spain with respect to the conflict of interests that developed around the Games between the centre and Catalonia. We argue that polarisation along nationalist lines was limited in large part because national identity in Spain today is not predominantly a unitary and exclusive entity. Dual identity, loyalty to both Spain, on the one hand, and to one's region, or nation as in the case of Catalonia, on the other, and inclusive nationalism that does not aim at complete national independence, increasingly have tended to predominate in the last decade and a half. The Olympics, t…
The role of information technology in relationships between travel agencies and their suppliers
2010
PurposeIn the context of relationship marketing, it is highly important for providers to identify the main buyer relational benefits influencing satisfaction and loyalty so that a continuous and satisfactory business relationship is guaranteed. Since it has been reported that information technology (IT) might constitute a source of satisfaction or dissatisfaction, this paper aims to test the moderating role of IT in the relationships between perceived benefits, satisfaction and loyalty in a business‐to‐business (B2B) setting.Design/methodology/approachA structural equations model was empirically tested. Additionally, the moderating role of IT in the relationships between perceived relationa…
Transformation of Loyalty to E-loyalty
2020
As everyday life moves to the Internet, many factors and components have come up, with the "e" and e-loyalty not an exception. The authors focused on the transformation of loyalty to e-loyalty. It is important to understand the main differences between consumer loyalty models and e-loyalty models in order to promote business development not only in the traditional environment but also in the online environment. Such research methods as comparative analysis, analysis of the scientific literature, content analysis were used. The main focus of the research was on comparing loyalty models in the traditional and e-environment to find out the peculiarities and main features of the e-environment. …
Studentu lojalitātes vadība augstskolās Latvija
2013
Anotācija Promocijas darbā ir ietvertas teorētiskās atziņas organizāciju intelektuālā kapitāla vadības jomā, īpašu uzmanību pievēršot klientu jeb attiecību kapitālam un klientu lojalitātei. Autore analizē organizāciju klientu un augstskolas studentu apmierinātības un lojalitātes pētījumu metodes, uz kā pamata autore ir veikusi empīrisko pētijumu par studentu lojalitāti augstskolai ietekmējošajiem faktoriem un izstrādājusi priekšlikumus studentu un augstskolas attiecību vadībai, īstenojot studentcentrētu izglītības politiku. Promocijas darba apjoms ir 172 lpp. (bez pielikumiem), to veido ievads, trīs nodaļas – divas teorētiskās nodaļas un viena praktiskā nodaļa, secinājumi un priekšlikumi, k…
Main factors of emotionally attached customers in retail banking of Latvia
2019
How the banking strategy in Latvia is changing? How can banks increase the number of active clients? Are banks in Latvia focusing to attract new clients or prefer to work with the existing client portfolio? How can the retail banking sector in Latvia impact the customer loyalty? The regulation developed by the Basel Committee and the regulations of The Financial and Capital Market Commission impacted the number of banks in Latvia and the number of active clients in retail banking. Latvian banks are getting more flexible in customer services and actively working to increase customer loyalty. If previously banks actively attracted the new clients to increase the number of customers, now banks…
Loyal Employees. A Key Factor in the Success of a Company
2015
The most important asset of any business is its employees. Given this fact, normally, every business should have a solid plan to make sure that its employees are satisfied professionally and are loyal to the company. Unfortunately, this is usually not the case. Many companies believe that if they have an excellent product or service that generates high incomes and employees should be content. Generally, employers try to guarantee that its employees will not leave by offering them different benefits, trainings and great compensation. But is that enough to ensure loyalty among staff members? According to different statistics: each year the average company loses 20-50% of its employee base, re…
Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline
2022
The looming climate crisis requires an immediate response, also on an individual level. Consumers are being asked to reduce and replace their carbon-intensive consumption behaviors. One of the consumption behaviors with the largest impact is air travel. The growing awareness among consumers has led to the advent of flight shaming, which could seriously endanger airlines' existing business models. One way for airlines to respond to this threat is by becoming more eco-friendly. We therefore wanted to study whether the environmental responsibility of an airline could be positively associated with customer satisfaction and whether that could translate into more customer loyalty towards an eco-f…
Ethically minded consumer behavior, retailers’ commitment to sustainable development, and store equity in hypermarkets
2020
The present paper analyzed the influence of ethically minded consumer behavior on retailer&rsquo