Search results for "Loyalty"
showing 10 items of 219 documents
La filiera corta: una possibile strategia per migliorare la competitività dell'azienda agraria
2013
The paper aims to determine the possible competitive advantage for farms thatadopt a short supply-chain strategy. In particular, by carriying out an analysis of asample of fruit and vegetable farms, we wanted to find out how the business relatesto the market and the reasons that induced the entrepreneur to move into a shortsupply-chain set up. The study was prompted by the wish to determine, empirically,the economic benefits arising from the adoption of the short supply chain. In fact,there is a vast literature on the economic benefits produced by the short supply chainsuch as the demand stability due to customer loyalty and the ability to influencedirectly the price through the reduction o…
Conformity to Sex-Typed Design in Modern Society
2017
Considerable attention has been paid to the meaning of product-design gender cues regarding product and brand evaluations. According to self-congruity theory, the gender schema theory, as well as the product-schema congruity theory, traditional consumers react favorably toward sex- or gender-specific product attributes. On the contrary, a twist in gender roles, evolving by emancipation and continual social change, has been identified, which call these congruity assumptions firmly into question. Hence, our study concentrates on the following research question: Is stereotypic sex-typed design still a key principle generating favorable product attitudes and moreover enhancing consumer’s actual…
Understanding the Fundamental Mechanisms of Origin-Based Brand Value Creation: An Empirical Analysis
2014
This paper presents the results of an empirical study on the fundamental process of customer-based brand value creation based on brand origin associations. It extends existing knowledge by analyzing multiple paths of effect and incorporating the moderating role of COB-COM-congruency. The results offer valuable implications for marketing research and practice.
The Antecedents of Customer Loyalty - Results of an Empirical Study in the Automotive Industry
2015
Customer satisfaction is regarded as the key to customer loyalty in the automotive industry. However, this relationship is influenced by several other variables, like switching barriers or variety seeking. This paper provides a structural equation model with latent variables for modeling this complex relationship. According to literature, high satisfaction should lead to loyalty but is heavily affected by moderating variables. An empricial study is reported which supports these predictions as well as the arguments on which they are based.
Key Predictors of Customer Loyalty for Facebook Brand Pages. Empirical Research on Social Media Marketing
2018
The new marketing practices and developments have had incredible impact on consumers’ purchasing process and information-acquisition process, and most notably, social media is changing marketing. The research setting for this paper refers to consumer behavior on social media services, particularly Facebook and consumers’ interactions with brands on this social platform. Through this research, we examine which consumer behavior concept has a higher impact in generating loyalty for the brands consumers interact with on Facebook. Using Automatic Linear Modeling, we forecast and model a target variable (namely, consumer loyalty) based on linear relationships between the target variable and its …
The relational marketing and confidence like strategies of the entrepreneurship
2019
The economic changes do that the individuals look for alternatives of production of property or services, for it the entrepreneurial appear as an option of individual sustenance and in some cases relative along the history, nevertheless they arise in conditions that are not the suitable ones; nevertheless, the public policies as, like in case of the Ecuador they seek in an emergent way to stimulate this sector of the economy. In search of the development the entrepreneurs implement tacit actions that are own of the Relational Marketing, which in this particular case there have identified that manage confidence relations. These contex like the contacts between(among) two or more persons, who…
Empirical model evaluation and hypothesis testing
2016
Chapter 5 deals with the empirical model evaluation and the testing of hypotheses. It starts out with the evaluation of the measurement and the structural models, using the PLS algorithm. After the evaluation of the complete model, moderating effects are examined by conducting group comparisons (section 5.4.1) and by investigating interaction effects (5.4.2). After that, selected constructs are further examined by exploratory data analysis (section 5.5).
High performance in after-sales support services in the automotive industry
2009
In the automotive aftermarket industry, market development has become more than merely the offer of a core product portfolio. With the aim of genuine differentiation and increased customer loyalty, the so-called value-added services have been brought into the market as separate/independent services or as product-supporting services by the automotive industry. However, owing to the increasing price erosion and budget pressure in practice, it has become essential for companies to ensure the effectiveness and efficiency of the services offered. The groundwork of effective and efficient service is a market- and customer-oriented service portfolio. This in turn requires a service-controlling sys…
Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
2021
Abstract The current medical crisis and, implicitly, the economic one, generated by the Covid-19 pandemic have brought increased attention to the issue of brand-related consumer loyalty, as loyal consumers are the safest and most stable source of profit in the current economic and social context. It is well-known that there is no equality between the notions of consumer satisfaction and loyalty. The two notions are not synonymous, as consumer satisfaction is only a relative, but not sufficient condition to obtain consumer loyalty. This paper aims to take a systemic approach in discussing the issue of brand-related consumer loyalty, starting from the inputs, respectively the favorable factor…
Patient Segmentation Based on Patient Loyalty
2018
The present study aims to perform a segmentation of patients based on their loyalty behaviour. The analysis focuses on Valencia, a region in Spain that features a capitated financing and free-elective framework; such a framework is particularly suitable for this type of study because patient loyalty directly affects the system’s budget and economic viability. Using secondary data from the regional health council, the study focuses on relationships of influence and latent segmentation in answering seven research questions. The two-pronged statistical analysis is designed to analyse relationships of influence, on the one hand, and latent segmentation, on the other. Significant differences we…