Search results for "M37"

showing 5 items of 5 documents

Imagen de marca y análisis lexicográfico: una aplicación a centros comerciales

2015

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account neither previous theoretical and conceptual models nor other possible empirical evidence alternatives. Given this need, a research regarding the concept of brand image applied to shopping malls was conducted based on the conceptual model of the consumer cognitive response in order to empirically explore and contrast it. For this reason, a survey was applied to 420 consumers in five shopping malls in Bogotá, achieving a database of 3.749 cases. The results show attribute-s…

AttractivenessOrganizational Behavior and Human Resource ManagementVocabularyStrategy and Managementmedia_common.quotation_subjectEconomics Econometrics and Finance (miscellaneous)lexicometric analysisBUSINESS ADMINISTRATION AND BUSINESS ECONOMICSimagenLoyalty business modelcentro comercialanálisis de datos textualesrespuesta cognitivaimageBusiness and International ManagementMarketingEmpirical evidenceACCOUNTINGmedia_commonshopping mallMarketinglcsh:CommerceService qualityECONOMICSanálisis lexicométricoORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENTM31BUSINESS AND INTERNATIONAL MANAGEMENTAdvertisingM37Variety (cybernetics)cognitive responselcsh:HF1-6182GeographyOrder (business)textual data analysisIndustrial relationsConceptual modelBusiness Management and Accounting (miscellaneous)INDUSTRIAL RELATIONS AND LABORMARKETINGSTRATEGY AND MANAGEMENTFinanceCuadernos de Gestión
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METHODS USED IN AUDIENCE MEASUREMENT OF MASS MEDIA CHANNELS TYPES, RESULTS AND IMPACT

2015

In the present research I will analyze the reactions and opinions of the interviewed persons regarding the main methods used in audience measurement of mass media channels and also it will be analyzed the types, the results and the impact. At the same time, it is aimed at bringing in a connection between the results of audience surveys and the communication strategies developed by public and private companies. Thereby, I will use the interview as a qualitative research method, to confirm or infirm the hypothesis of the present research.

Audience measurement methods mass mediajel:M37Revista Economica
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DYNAMIC SEMANTIC USER PROFILING FROM IMPLICIT WEB NAVIGATION DATA

2014

International audience; On the Web, pages are often dynamically generated and allow publishers to individually adapt contents to each viewer. Underlying systems must correctly understand the user's context - crucial especially in the case of online advertisement placement. The article at hand describes our proposition of a novel profiling system, adapted to the special needs of digital advertising. Based on Semantic Web Technologies, the MindMinings system relies on an ontology to enable thorough understanding of each user's context and needs. The underlying ontology structure also provides enhanced interoperability with semantically annotated knowledge resources, notably vocabularies from …

JEL classification: M37 Advertising; L86 Information and Internet Services Computer Software; D80 General (Information Knowledge Uncertainty)Web Analysis[INFO.INFO-CL] Computer Science [cs]/Computation and Language [cs.CL]Rule-based reasoningOntologiesUser Profiling[ INFO.INFO-CL ] Computer Science [cs]/Computation and Language [cs.CL][INFO.INFO-CL]Computer Science [cs]/Computation and Language [cs.CL]Semantic Web
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Análisis de los factores determinantes del uso de mensajes SMS para participar en programas de televisión

2010

[ES] El envío de mensajes cortos a programas, anuncios o concursos de televisión se ha convertido hoy en día en una fuente importante de ingresos tanto para los operadores de telefonía móvil como para las cadenas y productoras televisivas. El objetivo del presente trabajo es analizar cómo contribuye la actitud y la relación individuo-medio en que el telespectador utilice este servicio de mensajería para participar en los programas televisivos. Los resultados ponen de relieve que tanto la compatibilidad del individuo con el servicio como el entretenimiento percibido al participar en este tipo de programas y la actitud hacia el uso son factores determinantes de la utilización del servicio. [E…

Organizational Behavior and Human Resource Managementmóvil televisión compatibilidad entretenimiento actitud mobile television compatibility enjoyment attitudeStrategy and ManagementEconomics Econometrics and Finance (miscellaneous)mobileBUSINESS ADMINISTRATION AND BUSINESS ECONOMICScompatibilityenjoymententretenimientomóvilBusiness and International ManagementACCOUNTINGMarketingECONOMICSORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENTM31BUSINESS AND INTERNATIONAL MANAGEMENTtelevisióntelevisionM37actitudjel:M31jel:M37attitudeIndustrial relationsBusiness Management and Accounting (miscellaneous)compatibilidadINDUSTRIAL RELATIONS AND LABORFinanceMARKETINGSTRATEGY AND MANAGEMENT
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Nuevas fórmulas publicitarias: los advergames como herramienta de las comunicaciones de marketing

2012

Los advergames son videojuegos orientados a la comunicación publicitaria. Su naturaleza de mensaje híbrido, al combinar contenido publicitario y contenido de entretenimiento, aporta interesantes posibilidades al desarrollo de comunicaciones de marketing en un entorno mediático en el que la publicidad tradicional ha ido perdiendo eficacia. El presente artículo delimita el concepto de advergame, analizando las diferentes tipologías existentes y sus efectos sobre diversos objetivos de marketing y de comunicación. Asimismo, se apuntan algunas recomendaciones a la hora de desarrollar comunicaciones de marketing mediante advergames, así como las cuestiones éticas y morales que deben considerarse

Organizational Behavior and Human Resource ManagementvideojuegosStrategy and Managementmedia_common.quotation_subjectEconomics Econometrics and Finance (miscellaneous)Marketing communicationBUSINESS ADMINISTRATION AND BUSINESS ECONOMICSEntertainmentBusiness and International ManagementACCOUNTINGmedia_commonmedios alternativosMarketingECONOMICSORGANIZATIONAL BEHAVIOR AND HUMAN RESOURCE MANAGEMENTadvergamesBUSINESS AND INTERNATIONAL MANAGEMENTAdvertisingArtM37New mediapublicidad medios alternativos videojuegos advergamesjel:M37Industrial relationsBusiness Management and Accounting (miscellaneous)publicidadCartographyINDUSTRIAL RELATIONS AND LABORFinanceMARKETINGSTRATEGY AND MANAGEMENT
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