Search results for "Marke"
showing 10 items of 8875 documents
The promotion of tourism in Italian regions from a sensorial perspective: a website content analysis
2022
Recent tourism literature has identified the sensory dimension as key to understanding, planning and marketing tourist experiences. This paper aims to understand to what extent Italian regions consider the sensorial perspective in tourist communication, focusing the analysis on their institutional websites. We used the content analysis method considering two different periods to investigate the evolution of Italian tourism promotion. The results show that for all institutional websites, over time, attention engages only some of the five sensorial dimensions. That is, the communication does not appear balanced. Furthermore, the promotional communication in several regions is more oriented to…
Configurational theory in traditional manufacturing industries: a new model of high-performing small and medium-sized enterprises
2020
The goal of this study is to provide a model of high-performing small and medium-sized companies to address the new environmental challenges in traditional manufacturing industries. Adopting a configurational logic and following an inductive approach based on four high-performing firms, this paper provides new empirical evidence on how the steps followed by these firms are adjusted to the high-performance models prescribed by the literature. In doing so, it also offers a dynamic view of the interrelationships between the strategy and the new conditions of the environment. At a practitioner level, the paper illustrates which recipes are more appropriate to prescribe recommendations for a mor…
Traducir u omitir conectores y operadores. Simetrías/disimetrías, pérdida de la información
2018
This paper aims to contribute to the study of translation or omission of operadores and conectores in Italian and Spanish written discourse, through the analysis of a corpus extracted from the bilingual magazine Legioni e Falangi/Legiones y Falanges. (1940-43), a direct expression of an ideological and, therefore, pragmatic symmetry between two totalitarian regimes during the Second World War. Based on the case of comunque, I contrast the processes of transposition of this segnale discorsivo, revealing at the same time some syntactic and semantic (dis)symmetries between the original texts and their translation. Este trabajo pretende contribuir al estudio de la traducción u omisión de operad…
Using Corpus Linguistics as a research and training tool for Public Service Interpreting (PSI) in the legal sector
2017
Public Service Translation has for long been the ‘forgotten voice’ in PSI studies but it is arguably a valuable linguistic support for legal institutions and for training interpreters in the legal sector. Given that interpreters in the legal system in Italy often tend to ‘double-up’ as legal translators (to make a living) the line between the two is often hazy. Hybrid modalities like sight translation of legal and administrative documents is also a ‘borderline’ feature of these intertwined professions. The main aim of this paper is to describe how parallel and monolingual corpora can be used to train public service interpreters in double roles (translators, interpreters), namely by using co…
Diversification in evolutionary arenas - assessment and synthesis
2019
Abstract Understanding how and why rates of evolutionary diversification vary is a central issue in evolutionary biology and ecology. The concept of adaptive radiation has attracted much interest, but is metaphorical and verbal in nature, making it difficult to quantitatively compare different evolutionary lineages or geographic regions. In addition, the causes of evolutionary stasis are relatively neglected. Here we review the central concepts in the evolutionary diversification literature and bring these together by proposing a general framework for estimating rates of diversification and quantifying their underlying dynamics, which can be applied across clades and regions and across spat…
La transferencia entre un gran evento deportivo y la marca patrocinadora : la visión del visitante deportivo
2013
La presente Tesis Doctoral se enmarca dentro del turismo de grandes eventos deportivos, considerando la visión del visitante deportivo, entendido éste como excursionista y turista. La revisión de los modelos del comportamiento del turista deportivo y las teorías de patrocinio deportivo, permite el planteamiento de un modelo global de patrocinio deportivo que recoja las principales aportaciones de la literatura. De manera más específica, el eje del modelo se basa en los Modelos de Transferencia aplicados a la transferencia del valor percibido y a la transferencia de la experiencia. Se establece como hipótesis teórica que: Existe una transferencia evento-marca patrocinadora en términos de val…
Introduction: Localisation and the theoretical impasse?
2018
International audience
Transparency in Spanish credit institutions
2012
Codes of conduct have become perhaps the most frequently used tool in the management of corporate social responsibility. This research aims to determine the wa y in which Credit Institutions perceive tr ansparency and to see how this influ- ences the application of codes of ethics. The fieldwork was conducted by means of a survey that was answered by 57 Spanish Credit Institutions. The code of ethics has high significance and good positive correlation when reporting on the delivery of products and services , using criteria of social responsibility
El uso de órdenes con volumen oculto en el Sistema de Interconexión Bursátil Español
2008
ResumenMuchos mercados dirigidos por órdenes permiten a sus participantes introducir órdenes límite en las que no se revela el tamaño completo de la orden. En este artículo, se describe la utilización de este tipo de órdenes en el mercado español de acciones. Se muestra que una de cada cinco transacciones realizadas en el mercado español implica la detección de volumen oculto. La contribución del volumen oculto al proceso de negociación es más importante entre las acciones menos líquidas, y durante períodos de elevado riesgo de exposición de las órdenes limite. Además, se muestra que los usuarios de este tipo de órdenes se comportan como cazadores de tendencias y siguen un comportamiento im…
Key challenges facing the European transport labour market
2016
The importance of transport for human development is rather unchallenged. Transport is fundamental for the functioning of markets in general, and the labour market in particular, including the labour it needs for its own functioning. The aim of this article is to identify and assess key challenges in the labour market in the transport sector in the European Union, and present some disputable issues related to activities aiming at dealing with these challenges. First, the direct and indirect importance of transport for the European labour market is discussed. Then, the key challenges in the European labour market are identified. Finally, some potential directions of development and their pos…