Search results for "Market entry"
showing 10 items of 21 documents
Ārvalstu tirgus ienākšanas režīmi.MVU biznesa uzsākšana Indijā
2019
Darba mērķis ir vērst uzmanību uz ārzemju tirgus ienākšanas veidiem un faktoriem, kas ietekmē konkrēto ienākšanas veidu/stratēģiju izvēli. Indijas lauksaimniecības tirgus kā nozare un tirgus tiek aplūkots kopā ar Indijas uzņēmējdarbības tradīcijām, kā arī kultūras jautājumiem. Darba mērķis ir ieteikt uzņēmumam piemērotu tirgus pieejas stratēģiju, kas atbilstu uzņēmuma mērķiem Pamatojoties uz pētījuma rezultātiem, labākais tirgus ienākšanas veida variants uzņēmumam ir investīcijas apvidū. Šie tirgus ienākšanas veidi tika klasificēti hierarhiskā tirgus ienākšanas veidu grupā.
Pārrobežu mārketinga vadība: kanāli un stratēģijas
2020
The thesis explores the role of marketing management in cross border corporate strategies. The history of marketing management, its role in the development of corporate strategy, and successful market entry modes paired with marketing management strategy are explored.
Causation and Effectuation in the Foreign Market Entry and Selection of Software SMEs
2012
Current research emphasizes several factors impacting on SME internationalization. However, it remains unclear that how entrepreneurs in SMEs think and implement their internationalization and select target countries for foreign operations. In this qualitative case study, foreign market selection and entries of five Finnish software firms are analyzed by using the theory of causation and effectuation. The findings imply that software SMEs used more causation logic in their foreign market selection and effectuation logic in their foreign market entries. The case firms that followed causation logic in FMS entered more distant countries. peerReviewed
Market Entry and Priority of Small and Medium-Sized Enterprises in the Software Industry: An Empirical Analysis of Cultural Distance, Geographical Di…
2007
This paper investigates the influence of cultural distance, geographical distance, and three market size variables to the target country preference of SMEs in the software industry. In addition, we examine the shift of priorities in SMEs’ country selection by analyzing how these factors impact the selection of the first, second, and third target countries. Empirical findings of this study suggest that almost 70% of country choices can be explained by software market size and geographical distance alone. The findings adduced also that entry priority of SMEs shifts very fast from countries within a short geographical distance to countries with high purchasing power and within a greater geogra…
Entry into Geographically and Psychically Distant Foreign Markets by Small and New Ventures
2008
Paper presented at the 16th Conference on Pacific Basin Finance, Economics, Accounting and Management (PBFEAM), Brisbane, Queensland, Australia, July 2-4.2008. (Key-note paper) peerReviewed
Social capital in relation to the foreign market entry and post-entry operation of family SMEs
2011
Scholars in the discipline of international entrepreneurship have mainly studied rapidly internationalizing firms. However, the majority of entrepreneurial firms are family-owned businesses (85% of all firms in the EU and the USA). Research on family business has focused on the importance of bonding social capital whereas, despite its importance, bridging social capital has not so far attracted much attention. It has been argued that bridging social capital plays an important role in firms’ internationalization processes. The purpose of this article is to examine the role of bridging social capital in the initial entry and post-entry operations of eight family SMEs with regard to the French…
Internationalization pathways of family SMEs: psychic distance as a focal point
2010
Purpose – The purpose of this paper is to investigate how psychic distance affects the internationalization process, foreign market entry (FME), and entry mode choice of Finnish small and medium-sized family enterprises (family SMEs) operating in France. Design/methodology/approach – The paper reports findings from an in-depth case study covering four Finnish manufacturing family SMEs operating in the French market. The data were analyzed using the Uppsala model and distance creating and distance-bridging factors encountered in the FME to France. Findings – The findings reveal that the family SMEs mainly followed a sequential process and favored indirect entry modes before entering the Fren…
A framework for explaining distant foreign market entry by small and new ventures
2009
Paper presented at the 36th Academy of International Business (UK and Ireland chapter) Conference (AIB-UKI), Glasgow, UK, April 2-4.2009. peerReviewed
Competitive Pressure and Diversification into Green R&D
2019
Based on representative firm-level survey data for Austria, Germany, and Switzerland, we investigate the relationship between quick obsolescence of products, unpredictable technological development, and easy substitution of products and the probability to diversify into green R&D. We find that product obsolescence and technological uncertainty are positively related with green R&D diversification. These types of competition are usually positively related with low barriers to market entry. Hence, policies that support open markets should stimulate diversification into green R&D. peerReviewed
Business Models and Market Entry Mode Choice of Small Software Firms
2007
So far the critical choice of the entry mode for a target country has been examined ignoring the special features of firms. Particularly, the impact of the wide variation of business models of software firms has been ignored. This multi-case study investigates the relation between the business model and the entry mode of eight software firms. The results imply that the product strategy and the service and implementation model of a software firm are closely connected to the entry mode choice, while the distribution model of intangible software products does not seem to have impact on the operation mode. peerReviewed