Search results for "Merging"

showing 10 items of 649 documents

Baby boom consumers and technology: shooting down stereotypes

2007

PurposeCurrent stereotypes of aging consumers paint a picture of them as technology anxious and reluctant to adopt new technologies. This paper aims to show that the present 50‐to‐60 age group does not fit these stereotypes.Design/methodology/approachA total of 620 Finnish baby boomers (aged between 50 and 60) responded to a mail survey.FindingsBaby boom consumers are shown, in contrast to the stereotypes, to have low levels of technology anxiety and high levels of experience of internet and SMS usage. It is also shown that technology anxiety and experience have an inverse relationship in the age group.Research limitations/implicationsTo some extent, the results provide evidence of the dist…

MarketingBaby boombusiness.industryEmerging technologiesAdvertisingBaby boomersmedicineAnxietyThe InternetBusiness and International ManagementMarketingmedicine.symptomPsychologybusinessJournal of Consumer Marketing
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Franchising research on emerging markets: Bibliometric and content analyses

2021

Abstract This study reviews the franchising literature on emerging markets. We used the Bibliometrix R-package and VOSviewer software to perform a bibliometric analysis of 297 articles between 1989 and 2020 obtained from the Scopus database. We combined bibliometric coupling, historiographic citation, keyword co-occurrence, and conceptual thematic analysis, with a content analysis of the most cited articles based on total global and local citations. We identified two main research clusters: international franchising and social franchising. This article provides a deep understanding of the intellectual and conceptual structure of the academic field. It complements existing qualitative review…

MarketingBibliometric analysisKnowledge managementbusiness.industry05 social sciencesScopusContent analysisPolitical science0502 economics and businessConceptual structure050211 marketingThematic analysisEmerging marketsbusinessCitation050203 business & managementJournal of Business Research
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What to avoid to succeed as an entrepreneur

2015

Abstract Entrepreneurship is a driver of economic growth and development. This study highlights the importance of entrepreneurship in emerging countries and examines entrepreneurs' characteristics in these countries. In particular, the study explains what entrepreneurs should avoid to succeed in Latin America. An empirical study analyzes factors that relate to businesses and entrepreneurs in El Salvador, one of the Latin American countries with the lowest rates of business success. In the study, business factors consist of the use of formal and informal advisory services and the degree of innovation. Variables that relate to the entrepreneur are educational attainment and the demographic va…

MarketingEconomic growthEntrepreneurshipEmpirical researchLatin AmericansEconomicsMarketingEmerging marketsEducational attainmentMotivació (Psicologia)
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Applying the Bass model to pharmaceuticals in emerging markets

2014

Albeit the Bass model was not designed for predicting sales of newly launched drugs, pharmaceutical companies commonly use it for this purpose, mainly because of its good predictive power. Empirical experience, however, mainly refers to mature markets and it is unclear how the model behaves in emerging markets. We try to fill this gap in the literature by comparing the estimation results of the Bass model between emerging markets and mature markets in a big dataset including more than 5,000 new launches from different countries. Our results show a good performance of the model in emerging markets. Compared to mature markets the estimated parameters on average are the same, but there is a h…

MarketingEconomics and EconometricsBass (sound)CommercePredictive powerBusinessBusiness and International ManagementEmerging marketsInternational Journal of Market Research
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Determinants of silent and explicit industrial design

2018

This paper investigates the relationship between the use of silent or explicit design (SD or ED) and the characteristics of firms or sectors that use each of these types of design in Argentina. The findings show that SD differs from ED and that the differences have important implications for the creation of policies to support competitiveness as well as for the development of business strategies. The study contributes to the literature by identifying three groups of dimensions. (1) Structural. Neither size nor barriers to the use of design bear relation to the use of design. (2) Dynamic. SD and ED have different effects on competitiveness based on the different links each type of design has…

MarketingEmpresas IndustrialesRelation (database)Emerging technologies05 social sciencesInnovaciónAbsorptive capacityIndustrial design0502 economics and business050211 marketingBusinessDiseño IndustrialPequeñas y Medianas Empresas050203 business & managementIndustrial organizationJournal of Business Research
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Contractual Satisfaction: The Polish and Tanzanian Perspectives

2013

Purpose: Interfirm satisfaction has been studied at the aggregate level, which has limited use in terms of understanding specific dimensions. Contractual satisfaction relates to the specific level of analyzing interfirm satisfaction. This study contributes towards understanding contractual satisfaction and the contextual nature of the concept. To achieve the latter, two heterogeneous emerging markets were used (Poland and Tanzania). Methodology: The study was conducted in Poland and Tanzania, focusing on manufacturing firms. The sample included 201 Polish firms and 240 Tanzanian firms. Findings: The major findings suggest that ex ante costs and ex post specifications have a significant posi…

MarketingEx-antebiologySample (statistics)biology.organism_classificationManagement Information SystemsTanzaniaBusiness marketingManufacturing firmsIndustrial marketingBusinessMarketingAggregate levelEmerging marketsJournal of Business-to-Business Marketing
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The Impact of Perceived Usefulness of Online Reviews, Trust and Perceived Risk on Online Purchase Intention in Emerging Markets: A Mexican Perspective

2020

The purpose of this study is to investigate online purchase intention in emerging markets focusing on the impact of perceived usefulness of online reviews, trust and perceived risk. The results wer...

MarketingRisk perception0502 economics and business05 social sciencesPerspective (graphical)050211 marketingMarketingPsychologyEmerging markets050203 business & managementManagement Information SystemsJournal of International Consumer Marketing
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Orientations and Capabilities of Born Global Firms from Emerging Markets

2018

Purpose The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and foreign market performance. Design/methodology/approach Structural equation modeling was used to analyze data from 1,001 internationalized firms in an emerging market and to test seven hypotheses regarding the development of marketing strategy and foreign market performance. Findings Marketing strategy was found to mediate the relationship between entrepreneurial orientation and networking capability and foreign market performance, while foreign market performance is affected by entrepreneurial orientation…

Marketingbusiness.industryEntrepreneurial orientation05 social sciencesMarketing strategySoutheast asia0502 economics and business050211 marketingBusinessBusiness and International ManagementEmerging marketsLimited resources050203 business & managementIndustrial organizationForeign marketInternational Marketing Review
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Lumped parameter approach of nonlinear networks with transistors

1991

In this chapter we study the lumped parameter modelling of a large class of circuits composed of bipolar transistors, junction diodes and passive elements (resistors, capacitors, inductors). All these elements are nonlinear: the semiconductor components are modelled by “large signal” equivalent schemes, the capacitors and inductors have monotone characteristics while the resistors can be included in a multiport which also has a monotone description.

Materials scienceBipolar junction transistorTransistorHardware_PERFORMANCEANDRELIABILITYInductorTopologySignalComputer Science::Otherlaw.inventionComputer Science::Hardware ArchitectureNonlinear systemCapacitorComputer Science::Emerging TechnologiesHardware_GENERALlawHardware_INTEGRATEDCIRCUITSResistorHardware_LOGICDESIGNElectronic circuit
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Emerging Technologies and Their Mechanism of Action on Fermentation

2021

Materials scienceMechanism of actionEmerging technologiesmedicineFermentationBiochemical engineeringmedicine.symptomFermentation Processes
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