Search results for "Multimodal analysis"
showing 8 items of 18 documents
Multimodale Analyse von Interaktion im fremdsprachlichen Klassenzimmer
2016
The article offers a contribution to the interaction research in the foreign language teaching and learning. It starts with an overview of various research approaches to the foreign language teaching and learning, from the 60s to the present days. A multimodal analysis of an excerpt of videorecorded classroom interaction is then provided. The analysis is focused on several aspects of classroom participation and teaching sequences. Some implications of the present research for teachers' training are finally provided.
Performing Authenticity on a Digital Political Stage: Politainment as Interactive Practice and (Populist?) Performance
2020
This article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self-)connection to what can be defined as the “People” (followers/lurkers/net-users). Within the framework of Social Media Critical Discourse Studies, and using tools coming from Multimodal Discourse Analysis, the paper analyses the multi-semiotic elements used by different political leaders (i.e. Alexandria Ocasio-Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a personalised way to skip the institutional mediation channels of politics.
Making Biosciences Visible for Popular Consumption: Approaching Image–Text Relations in Newscientist.com Through a Critical Multimodal Analysis
2018
Salience or visibility of science-related issues can be strategically projected by means of linguistic and visual resources. This article presents a methodology for examining the relations between the textual properties of popular science discourse and the visual features of accompanying images. The advantages of this approach are demonstrated through a multimodal analysis of a sample of biomedical articles from New Scientist, which reveals the frequency and distribution of selected properties of visual images, typical aspects of layout, attributed functions of the images, and their relation to the text. Humanization, domestication, and aesthetization are dominant discursive strategies of …
Kosmētikas industrijas ilgtspējīgās attīstības reklāmu multimodālā analīze
2020
Mūsdienu komunikācija un informācijas apmaiņa notiek ne tikai izmantojot valodu, bet arī dažādus citus komunikācijas izteiksmes veidus, kā piemēram, attēlus, žestus, krāsas, mūziku un balsi. Multimodalitāte kosmētikas nozares ilgtspējīgās reklāmās tika izvēlēta, ņemot vērā pašreizējo pieaugošo pieprasījumu pēc ilgtspējīgiem izstrādājumiem, kā arī tendences komunikāciju izpaust dažādos citos veidos, ne tikai ar valodas palīdzību. Šajā pētījumā tika izmantota kvalitatīvā multimodālā analīze, balstoties uz Kresa un van Līvena (2006) (Kress and van Leeuwen) vizuālo komunikāciju modeli. Pētījuma korpuss sastāvēja no divpadsmit ilgtspējības reklāmām no dažādiem kosmētikas zīmoliem Latvijā, Amerik…
“Dear Young People, don’t vote”. Seniors in political advertisements: irony and/or legitimation
2019
The widespread representation of older people in popular culture as passive and inert has been challenged in a range of recent studies and publications (Nussbaum / Coupland 2004, Caprara et al. 2013). In view of the increasing number of older adults in today’s society, the notion of aging has received significant attention in the public sphere where common assumptions and stereotypes are challenged and potential scenarios are presented. As it has been discussed from different academic perspectives over the past twenty years, older people’s collective condition is undergoing important sociological and cultural changes, making the elderly - among other things - an enticing political reservoir…
Seniors’ social image: the representation of ageing in electoral campaigns
2019
This study builds on previous research on ageing representation in relation to common assumptions and stereotypes (Schneider & Ingram 1993; Holladay & Coombs 2004, Kaid & Garner 2004), in order to provide an overview of the ways in which older adults have been addressed and exploited in US political (i.e. electoral) campaigns. Considering campaign ads as multimodal texts, Kress & van Leeuwen’s social semiotic approach (2001) is used to examine how multimodal elements convey seniors’ images. In addition, this analysis draws on legitimation theory (van Leeuwen 2008) to analyse which legitimation tactic is employed to convey meanings through the voice of elderly people. In this…
Translation as a Multimodal Negotiation Process
2018
The research presented in this paper aims to render more visible the negotiation process of beginners in German as a foreign language (level A1 and A2) at university, while they translate previously simplified texts from Italian into German using Google Translator. The study belongs in the field of classroom research focusing on the learner´s use of online resources during translating activities. The approach used for the empirical analysis is a multimodal method which is exemplified by analysis of a video sequence. The paper then discusses and evaluates the value of Google Translator as a teaching aid in foreign language classes.
The representation of Sámi people on Finnish and Norwegian tourism websites in English
2014
Tutkielman tarkoituksena oli selvittää, minkälaisia representaatioita saamelaisista rakennetaan norjalaisessa sekä suomalaisessa matkailumarkkinoinnissa englanniksi. Aineistona oli yksi kunkin maan virallisen matkailumarkkinointiportaalin (VisitFinland ja VisitNorway)saamelaisaiheinen alasivu. Tutkielman teoriapohjana käytettiin kriittistä diskurssianalyysia(esim. Fairclough 1992, Pietikäinen & Mäntynen 2009, Blommaert 2005). Taustatietona käytiin läpi aiempia tutkimuksia saamelaisrepresentaatioista. Metodeissa nojattiin pääosin laadulliseen ja monimodaaliseen analysointiin, jossa pohjana oli Fairclough’n (1992) kolmitasoinen diskurssiaineiston analysointi. Tutkimustuloksista kävi ilmi, ett…