Search results for "ORIENTATION"

Development of Customer-Orientation, Brand-Orientation and Business Performance within the First Ten Years of the Firm

2017

The business performance of young firms is significantly influenced by customer- and brand-oriented capabilities. These capabilities can be sustained competitive advantages for firms from an early age on and managers need to consciously develop them over time. In the first years, the development of these firms is still highly dependent on their environment. The products and services are still under development, and there are only little resources and market information available. Therefore, the development of customer-orientation, brand-orientation and their impact on business performance at this age is crucial to be understood for founders to appropriately manage these capabilities. The pu…

Speeding up new product development through entrepreneurial orientation in SMEs: The moderating role of ambidexterity

2022

International audience; This paper analyzes the influence of small and medium-sized enterprises' (SMEs) entrepreneurial orientation (EO) on its capacity to quickly introduce new products to the market (namely, speed to market). Specifically, we suggest that firms will exhibit greater speed to market when displaying either low or high levels of EO. We also suggest that the EO – speed to market relationship will be contingent on firms' ambidexterity, or its capacity to simultaneously embrace exploratory and exploitative strategies. To test our hypotheses, we collected survey data from 384 SMEs belonging to four sectors in Spain: biotechnology, ceramic tiles, toys and footwear. Our findings co…

Orientations and Capabilities of Born Global Firms from Emerging Markets

2018

Purpose The purpose of this paper is to examine the impact of entrepreneurial orientation and networking capabilities of born global firms in an emerging market on marketing strategy and foreign market performance. Design/methodology/approach Structural equation modeling was used to analyze data from 1,001 internationalized firms in an emerging market and to test seven hypotheses regarding the development of marketing strategy and foreign market performance. Findings Marketing strategy was found to mediate the relationship between entrepreneurial orientation and networking capability and foreign market performance, while foreign market performance is affected by entrepreneurial orientation…

Industrial branding in the digital age

2015

Purpose – The purpose of this paper is to describe the overall branding logic of an international industrial company operating in the renewable energy industry and to respond to calls for empirical research on how to build a business-to-business (B2B) brand in the digital age and how digital media can be used for branding. A digital branding model is also developed. Design/methodology/approach – A single case study of a company at the forefront of digital media usage is used to develop the model. The main data come from semi-structured theme interviews and from content analysis of the channels used to create a brand on the Internet. Findings – In the digital age, firms seem to benefit from…

A stochastic shape and orientation model for fibres with an application to carbon nanotubes

2012

Methods are introduced for analysing the shape and orientation of planar fibres from greyscale images of fibrous systems. The sequence of image processing techniques needed for segmentation of fibres is described. The identified fibres were interpreted as deformed line segments for which two shape and two orientation parameters are estimated by the maximum likelihood method. The methods introduced are shown to perform quite well for simulated systems of deformed line segments with known properties. They were applied to TEM images of carbon nanotubes embedded in polycarbonate.

Spin-polarized scanning tunneling microscopy and spectroscopy of ultrathinFe∕Mo(110)films usingW∕Au∕Cotips

2006

We report on magnetic contrast observed in low-temperature spin-polarized scanning tunneling microscopy (SP-STM) of Fe nanowires deposited on Mo(110) using tungsten tips covered by $\mathrm{Au}∕\mathrm{Co}$ thin films. Due to the spin reorientation transition of Co films on Au an out-of-plane magnetic sensitivity is obtained for tips with thin cobalt films (up to 8 monolayers of Co), while for thicker Co coverages an in-plane magnetization component can be probed. Using $\mathrm{W}∕\mathrm{Au}∕\mathrm{Co}$ tips with out-of-plane magnetic sensitivity we show that the one (ML) and two (DL) atomic layers thick Fe nanowires prepared using step flow growth on a Mo(110) crystal are perpendicularl…

Iris-Like Tunable Aperture Employing Liquid-Crystal Elastomers

2014

A liquid-crystal elastomer (LCE) iris inspired by the human eye is demonstrated. With integrated polyimide-based platinum heaters, the LCE material is thermally actuated. The radial contraction direction, similar to a mammalian iris, is imprinted to the LCE by a custom-designed magnetic field. Actuation of the device is reproducible over multiple cycles and controllable at intermediate contraction states.

Effect of cold drawing on mechanical properties of biodegradable fibers.

2016

Purpose Biodegradable polymers are currently gaining importance in several fields, because they allow mitigation of the impact on the environment related to disposal of traditional, nonbiodegradable polymers, as well as reducing the utilization of oil-based sources (when they also come from renewable resources). Fibers made of biodegradable polymers are of particular interest, though, it is not easy to obtain polymer fibers with suitable mechanical properties and to tailor these to the specific application. The main ways to tailor the mechanical properties of a given biodegradable polymer fiber are based on crystallinity and orientation control. However, crystallinity can only marginally be…

Carbonization of disclike molecules in porous alumina membranes: toward carbon nanotubes with controlled graphene-layer orientation.

2005

Photo-induced magnetic bistability in a controlled assembly of anisotropic coordination nanoparticles.

2011

International audience; Anisotropic coordination nanoparticles of the photomagnetic network Cs(I)(2)Cu(II)(7)[Mo(IV)(CN)(8)](4) are obtained through a surfactant-free high-yield synthetic procedure in water. These particles are organised as Langmuir-Blodgett films with a preferential orientation of the nano-objects within the film that exhibit a magnetic bistability below 20 K with a very large coercivity due to an efficient photo-transformation.