Search results for "PURCHASE"
showing 10 items of 59 documents
Wine and Women: A Focus on Feminine Consumption of Wine
2014
Continuous evolution of modern society provides changes in lifestyle and consumption habits, consequently reflecting on food consumption, where we can include the wine. In this context, even for wine there have been changes from the past to today, driving more and more consumers to think about this product less and less as a beverage and an more as a hedonistic and refined product. Relationship with wine changed also at generational and social level and women become interested and passionate consumers, aware of its quality; often also with a great role in the wine world choosing jobs like wine-sellers, producers, sommeliers or oenologist. Wine by the feminine side means the pleasure of enjo…
Mothers’ self-representations and representations of childhood on social media
2023
Funding Information: This work was supported by Kone Foundation, Academy of Finland (#320370), Strategic Research Council (#327237), Strategic Research Council (#327395), Intimacy in Data-driven Culture (IDA). The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article. Publisher Copyright: © 2023, Minna Kallioharju, Terhi-Anna Wilska and Annamari Vänskä. Purpose: The purpose of this paper is to examine mothers’ social media accounts that focus on children’s fashion. The authors probed children’s fashion photo practices as representations of the mothers’ extended self and the kind of childhood representations produce…
PIRACY REVISITED: EXPLORING MUSIC USERS IN THE AGE OF TECHNOLOGY DEPENDENCY
2019
This paper empirically investigates and characterizes users of recorded music, both downloaders and purchasers. To this end we analyse the role of the variables defining the different segments of music users. In doing so, we have considered two main traits influencing the use of music. First, objective variables such as demographics, music consumption habits, music genres and technology. Second, subjective variables such as motives and attitudes towards piracy. Using data from a personal survey, subsequent latent class and fuzzy analyses show that while the former characteristics are relevant in those getting music for free from the Internet, the latter don´t pay any special part, contrary …
Does doing good do well? An investigation into the relationship between consumer buying behavior and CSR
2022
Corporate Social Responsibility (CSR) has emerged globally as an important field of study as corporations increasingly recognize the positive consequences of ethical behavior in their business operations. However, despite a growing body of literature, results and definitions remain somewhat contradictory and fractured. Taking a marketing business ethics perspective, this article examines the influence of CSR in firms and its impact on consumer buying behavior through a systematic examination of state of the art literature over the past two decades (2000–2020). Our review identifies a theoretical connection between CSR initiatives and positive consumer reaction yet a lack of material relevan…
The determinants of employees’ investments in their company share
2007
Our research is motivated by an observation. Employee Ownership is a form of savings that is becoming moreand more sought after these days. The concentration of the employee savings into employee ownership isbecoming stronger. These evolutions translate into a fact: employees facing a savings menu tend to chooseEmployee Ownership. The high exposure to risk of the employee-shareholders might have some consequence fortheir assets and their job. For companies, the cost of this exposure to risk can also be high. These observationshave led us to wonder about the causes of employees’ investments in their company stock. Thus, this researchtries to answer the question: Which are determinants of emp…
The impact of systemic and illiquidity risk on financing with risky collateral
2015
Abstract Repurchase agreements (repos) are one of the most important sources of funding liquidity for many financial investors and intermediaries. In a repo, some assets are given by a borrower as collateral in exchange of funding. The capital given to the borrower is the market value of the collateral, reduced by an amount termed as haircut (or margin). The haircut protects the capital lender from loss of value of the collateral contingent on the borrower׳s default. For this reason, the haircut is typically calculated with a simple Value at Risk estimation of the collateral for the purpose of preventing the risk associated to volatility. However, other risk factors should be included in th…
DETERMINING FACTORS AFFECTING THE CHOICE OF SUSTAINABLE FISH PRODUCTS: AN EMPIRICAL INVESTIGATION IN THE ITALIAN AND SPANISH MARKET
2020
In recent decades, the fish stocks have been increasingly depleted, due mainly to the overfishing and illegal fishing. The perception of excessive fishing capacity led in the early 2000s to a review of the Common Fisheries Policy and the approval of regulations aimed at recovering depleted fish stocks and achieving greater sustainability in the sector. At the same time, the environmental awareness of consumers has grown, resulting in a greater attention towards sustainable products. Despite the new trend in consumption, few scholars have so far focused on consumer habits of sustainable fish products (Kirby and Ward, 2014; Asche et al., 2015; Asche and Bronnmann, 2017). To fill this gap, the…
Can Health Perceptions, Credibility, and Physical Appearance of Low-Fat Foods Stimulate Buying Intentions?
2020
This study examines the influence of labelling and packaging strategies on perceived product health and overall attitudes to low-fat products in the field of healthy food claims among young consumers. The aim was to determine if these aspects can influence buying intentions. After a literature review, a quantitative study was carried out. With a sample of 300 young consumers (18&ndash
Social media evaluation metrics
2016
Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use. But each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. Authors believe that the methods that are designed to evaluate online marketing activities should also be more specific. Hence authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities depending on consumer purcha…
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
2023
AbstractWe examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews—content style (general versus specific), verified purchase (VP) badge (present versus absent), and valence (positive versus negative)—in two product categories—search product (tablet) and experiential product (trip package)—using an experimental design. The findings of the frequentist and Bayesian analyses show that valence supersedes other attributes’ impacts on purchase intention in both product categ…