Search results for "Perceived quality"
showing 10 items of 22 documents
¿Por qué las instituciones de educación superior deben apostar por la marca?
2018
A través de la presente investigación se pretende analizar el papel del capital de marca en el sector educativo. Para tal fin, se analizan las principales aportaciones de la literatura al estudio del capital de marca y su aplicación en el sector educativo, identificando qué variables determinan el mismo en la educación superior. Una vez establecido el modelo de capital de marca susceptible de aplicación en el sector educativo, se lleva a cabo un estudio empírico contando con una muestra cuantitativa de 2.239 respuestas válidas procedentes de distintos agentes universitarios implicados. Los resultados obtenidos muestran la repercusión del capital de marca en lo relativo a las variables que l…
A holistic approach to manage environmental quality by using the Kano model and social cognitive theory
2020
International audience; Since its first proposition in 1984, the Kano model has been used extensively in a variety of contexts within industries and academic research demonstrating its wide applicability. The Kano model allows for describing the relationship between an objective aspect and a subjective aspect. Yet is this relevant for environmental quality as well? In this study, we explore the cases where the Kano model is used for assessing environmental quality and its perception by consumers and identify the potential influencing factors for its application with this respect. We find that the Kano model can serve as an effective tool for converging towards environmental quality and sust…
Towards Climate Neutrality: Economic Impacts, Opportunities and Risks
2023
The monograph has been prepared and published within the framework of the Ministry of Economics research project “Modeling and analysis of the economic impact of climate goals” at the University of Latvia Faculty of Business, Management and Economics Productivity Research Institute “UL think tank LV PEAK”.
Perceived quality and satisfaction in multiservice organisations: the case of Spanish public services
2003
The main aim of the paper is to study the causal relationship between two constructs, perceived quality and satisfaction, in the particular case of multiservice organisations. These organisations offer a range of services to their customers, so that evaluation of perceived overall quality and of satisfaction is more complex than that of a single service. The study centres on two publicly‐owned multiservice organisations: hospitals, and universities. The particular nature of multiservice organisations is that, when dealing with the influences of the dimensions of perceived quality, it is necessary to take into consideration not only the perceived quality of each of the services, but also the…
Using the Rasch model to assess a University Service on the Basis of Students Opinions
2008
In this paper we use the Rasch model (RM) as a tool to measure the perceived quality of student services at the Reception Office of an Italian university faculty. This paper has both a substantive and a methodological aim. The former is concerned with measuring the service quality of the Reception Office, while the latter concerns the definition and validation of an instrument for measuring perceived quality. The sample comprised 273 students enrolled at the Faculty of Economics at the University of Palermo (Aiello F. Il modello di Rasch per la costruzione di uno strumento di misura della qualit`a di un Servizio. Ph.D. Thesis, University of Palermo, Palermo, 2005). The RM is applied to prod…
Perceived quality and satisfaction with tourist services: theoretical considerations and measurement challenges.
2017
The quality of tourist services is frequently analysed and measured in terms of perceived quality (PQ). As PQ is the subject of evaluations based on one or more tourist experiences, there are areas that overlap with consumer satisfaction (CS), although the two constructs can be logically distinguished. Specific proposals have been made for the measurement of the PQ and CS in the tourism field, although there may be some drawbacks when technical solutions do not take into account the logical and ontological assumptions of the measurement process.
Contribution à l'analyse de la relation qualité perçue - satisfaction dans les services d'hébergement touristique
2010
Pas de résumé
Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment
2016
The development of customer-based brand equity plays a critical role in tourism. This paper attempts to study which variables contribute to brand equity creation and to examine whether brand loyalty can be considered as a consequence of brand equity in the hotel context. In addition, it seeks to provide a more detailed insights into possible asymmetric effects among customer-based brand equity and its drivers and consequences. Four constructs are found to influence significantly brand equity: two perceptual (image and perceived quality) and two relational variables (trust and affective commitment). Additionally, both behavioural and attitudinal components of loyalty are confirmed as brand e…
Perception of quality and complexity in wine and their links to varietal typicality: An investigation involving Pinot noir wine and professional tast…
2020
International audience; Quality and complexity are abstract terms employed frequently to describe a wine's overall attributes. In the present study, we investigated: (i) attributes driving wine professionals' judgments of quality and complexity in Pinot noir wines; (ii) the relation between these two abstract concepts; and (iii) association of each concept with varietal typicality. Twenty-two wine professionals evaluated 18 New Zealand Pinot noir wines in both clear and opaque glassware via two sensory tasks, a descriptive rating task and an 8-attribute, perceived complexity questionnaire. Sensory data were associated with wine UV-spectrophotometry colour measures to aid interpretation of t…
Studentu lojalitātes vadība augstskolās Latvija
2013
Anotācija Promocijas darbā ir ietvertas teorētiskās atziņas organizāciju intelektuālā kapitāla vadības jomā, īpašu uzmanību pievēršot klientu jeb attiecību kapitālam un klientu lojalitātei. Autore analizē organizāciju klientu un augstskolas studentu apmierinātības un lojalitātes pētījumu metodes, uz kā pamata autore ir veikusi empīrisko pētijumu par studentu lojalitāti augstskolai ietekmējošajiem faktoriem un izstrādājusi priekšlikumus studentu un augstskolas attiecību vadībai, īstenojot studentcentrētu izglītības politiku. Promocijas darba apjoms ir 172 lpp. (bez pielikumiem), to veido ievads, trīs nodaļas – divas teorētiskās nodaļas un viena praktiskā nodaļa, secinājumi un priekšlikumi, k…